Hasta La Creative!

Choose Ur Play-ground. Redtape Urbanwear.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Director: Ashish Makani
Art Director: Bhushan B.Dalvi
Copywriters: Sameer Makani, Bhushan B.Dalvi
Photographer: Vibhash Tiwari
Sr. Visualiser: Sachin Padavey
Production: Mansi Mehta
Published: April 2008

Advertising Agency: TBWA \ Berlin, Germany
Chief Creative Director: Stefan Schmidt
Art Director: Marco Bezerra
Copywriter: Emiliano Trierveiler
Photographer: Johan Sebastian Hanel
Account Managers: Falk Lungwitz, David Barton
Production: Katrin Dettman

Think twice about that boob job. Imagine looking down and not being able to see your Havaianas.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Director: Bruno Prosperi
Copywriter: Renato Simões
Illustrator: Marcos Sachs
Photographer: Hugo Treo, Fernando Nalon
Published: April 2008

Many colours. Or many shades of grey, if you are colour blind.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Director: Bruno Prosperi
Copywriter: Renato Simões
Illustrator: Marcos Sachs
Photographer: Hugo Treo, Fernando Nalon
Published: April 2008

Cover anything but the lingerie.

CHANGE is an international upscale brand providing quality lingerie, swimwear and homewear. The objective of the ad was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The ads’ main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the Brand’s product line and to transform censorship into art. The ads are all in English, as they target an upscale bilingual audience.

Advertising Agency: Ogilvy, Jeddah, Saudi Arabia
Creative Director: Mazen Hassan
Art Director / Illustrator: Yasser Alireza
Copywriters: Yasser Alireza, Fitna Nazer
Account management: Khaled Shalha
Published: May 2008

Censor anything but the bikini.

CHANGE is an international upscale brand providing quality lingerie, swimwear and homewear. The objective of the ad was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The ads’ main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the Brand’s product line and to transform censorship into art. The ads are all in English, as they target an upscale bilingual audience.

Advertising Agency: Ogilvy, Jeddah, Saudi Arabia
Creative Director: Mazen Hassan
Art Director / Illustrator: Yasser Alireza
Copywriters: Yasser Alireza, Fitna Nazer
Account management: Khaled Shalha
Published: May 2008

Advertising Agency: Zimmerman
EVP/CCO: Scott Thaler
VP/Group Account Director: Tisha Costales
EVP/CMO: Michael Goldberg
Sr. VP/ECD: David Nathanson
CD: Jordan Lipton
Copywriter: Andrew Goldstein
Producer: Lana Pennino

Prod Company: Anonymous Content
Director: Brett Morgen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Skot Bradford

Editorial: Chemistry
Editor: Peter Mostert
Producer: Sue Whlader

Advertising Agency: Zimmerman
EVP/CCO: Scott Thaler
VP/Group Account Director: Tisha Costales
EVP/CMO: Michael Goldberg
Sr. VP/ECD: David Nathanson
CD: Jordan Lipton
Copywriter: Andrew Goldstein
Producer: Lana Pennino

Prod Company: Anonymous Content
Director: Brett Morgen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Skot Bradford

Editorial: Chemistry
Editor: Peter Mostert
Producer: Sue Whlader

Advertising Agency: Zimmerman
EVP/CCO: Scott Thaler
VP/Group Account Director: Tisha Costales
EVP/CMO: Michael Goldberg
Sr. VP/ECD: David Nathanson
CD: Jordan Lipton
Copywriter: Andrew Goldstein
Producer: Lana Pennino

Prod Company: Anonymous Content
Director: Brett Morgen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Skot Bradford

Editorial: Chemistry
Editor: Peter Mostert
Producer: Sue Whlader

Get them while you can.
Té Casan Limited Edition Shoes.

Advertising Agency: BBDO, New York, USA
Creative Directors: David Lubars, Bill Bruce
Creative Director / Copywriter: Pierre Lipton
Creative Director / Art Director: James Clunie
Photographer: Giblin & James, Billy Siegrest
Retouchers: Act Two, Steve Lakeman
Art Producers: Betsy Jablow, Cecilia Marshall
Model-makers: Swell New York, Makoto Aoki