Between Charmin toilet paper NFTs and Whoppers with a side of digital coins at Burger King, 2021 was the year cryptocurrency and the technology surrounding it became inescapable in the marketing world. While brand marketers have long talked about the transformative potential of blockchain–the digital ledger system that serves as the backbone of cryptocurrency–the concept…
The 2022 Consumer Electronics Show (CES) in-person conference will go on next week. But hundreds of brands and thousands of attendees will forgo the annual trip to Las Vegas as Covid infections spike to record numbers. Procter & Gamble, Google, GM, AT&T, Amazon, Meta and TikTok are among brands to have pulled out of an…
With the omicron variant fueling another wave of Covid-19 across the United States, the organizers behind the Consumer Electronics Show (CES) are putting extra precautions in place as they forge ahead with the first in-person iteration of the event since January 2020. The trade group that runs the show, the Consumer Technology Association, announced last…
Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn’t set to roll out until next December, Nielsen will be debuting the first version of the offering–called Nielsen One Alpha duplicated ad…
Preparing for a trip to the Consumer Electronics Show has always been a daunting proposition–even in pre-pandemic times. This year, the question many of us are asking is: How do you get the most out of a show that attracts hundreds of thousands of companies and attendees when it may be your first live event…
The Consumer Technology Association announced today that Verizon CEO and chairman Hans Vestberg will give the opening keynote address at January’s Consumer Electronics Show, the trade org’s annual tech conference. Vestberg, who’s held the top executive role at Verizon since March 2018, will discuss prescient technologies including 5G, telemedicine and remote learning. CTA announced in…
LAS VEGAS–Speaking feet away from where Kygo held a cocktail reception at CES 2020 to celebrate his new product line, the Norwegian DJ took a moment to chat with Adweek about his new line of earbuds and headphones. After going through many pairs of headphones, Kygo, whose birth name is Kyrre G?rvell-Dahll, said he wanted…
LAS VEGAS–At CES 2020, there was a lot of buzz about the future of autonomous vehicles and the freedom that passengers will have during trips in driverless cars. What will that mean for marketers? Adweek sat down with two experts, Bill Wyman of Harman and Anne Mellano of Bestmile, to discuss this growing area of…
As media executives at CES gathered in hotel suites to broker potential deals in the months to come this year, Adweek caught up with some of them about pain points they have with the advertising industry, and the very deals they were trying to make during the world’s largest tech conference. These interviews have been…
Is the travel industry the canary in the coal mine that signals a recession? Are media companies especially at risk when advertisers’ wallets tighten? It’s been almost five months since the inversion of the yield curve, an economic investment indicator that spooked Wall Street. But the effects on the U.S. economy and its effect on…
As CES wraps up another year of hustle and bustle, it is clear that technology has not only impacted every aspect of our daily lives, but it is also expanding consumer access points beyond traditional media channels for brands to experiment and innovate around. While some have lamented that CES 2020 offered nothing particularly new…
The Consumer Electronics Show (CES) this week in Las Vegas represented a new wave of technology, including flying taxis, 24-foot TVs and Charmin’s toilet paper-carrying robot. These consumer-facing innovations and oddities overshadowed another key facet of CES, though: It’s one of the b-to-b sector’s biggest events. It’s reportedly the year’s biggest show for advertising deals,…
LAS VEGAS–While in town for this year’s Consumer Electronics Show, Adweek caught up with Verizon Media’s Iv?n Markman, chief business officer at Verizon Media, who has been in the role for nearly a year. We chatted about Verizon Media’s place in the industry–with a portfolio that includes HuffPost, AOL and Engadget–its strategy for 2020 and…
LAS VEGAS–Sony has been a staple at the Consumer Electronics Show for decades. In 1971, it debuted the U-Matic VCR; since then the Walkman, Trinitron, and Betamax have all bowed at the show. Fast forward to CES 2020, when the consumer electronics maker unveiled… a car. Sony worked with auto manufacturer Magna Steyr to build…
LAS VEGAS — Delta Airlines may have just introduced the future of out-of-home advertising. At this year’s Consumer Electronics Show, Delta CEO Ed Bastian unveiled what the airline is calling Parallel Reality, a digital screen that gives airport travelers a custom, tailored message when they’re standing in front of it, including greetings, boarding times and…
LAS VEGAS–For its CES 2020 activation, Twitter chose to highlight the best product launches of 2019. Alex Josephson, head of the platform’s brand strategy team Twitter Next, said launching a new product or initiative is the No. 1 reason brands activate on Twitter. With more than 500 million tweets sent every day–tens of millions from…
LAS VEGAS–At the Consumer Electronics Show, scale matters, and Uber and Hyundai want you to know that their new partnership will bring scale to the skies. The ride-sharing company and auto manufacturer are joining forces to build an armada for the air, a fleet of what they’re calling Air Taxis that they say will usher…
LAS VEGAS–With a resume that boasts four NBA championship titles, three finals MVPs and 15 All-Star appearances, one would think Shaquille O’Neal might take it easy in retirement. But the self-proclaimed Superman’s portfolio has only grown, as he’s currently the Chief Fun Officer for Carnival Cruise Line, a spokesman for Papa John’s (he also sits…
Twitter revealed the next steps in its ongoing effort to give people on its platform more control over their conversations in a session at CES 2020 Wednesday. The social network said it will begin testing a new conversation participants menu on its compose screen that will give the tweet creator four options for who can…
LAS VEGAS–If you could give a company access to your data so it can help you choose a particular path in life, would you? This is the mission of Incite, a company expected to play a central role in the third season of HBO’s Westworld, whose premiere is still under wraps. Incite will predict what…
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