Skoda. Sponsor of the Aida and the whole Areniano Festival.
Advertising Agency: Cayenne Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Andrea Gasparotti
Copywriter: Giacomo Sebregondi
Advertising Agency: Cayenne, Germany
Creative Directors: Andreas Ruthemann, Marco Obermann
Photographer: Jost Hiller
Published: May 2008
Skoda Roomster Road. They’ve never watched you like that.
Advertising Agency: Cayenne Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caternia Calabrò
Photographer: Daniele Poli
Published: April 2008
Skoda Roomster Road. They’ve never watched you like that.
Advertising Agency: Cayenne Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caternia Calabrò
Photographer: Daniele Poli
Published: April 2008
Rough lips? Blistex helps.
Advertising Agency: cayenne, Germany
Creative Directors: Marco Obermann, Andreas Ruthmann
Art Director: Roman Lukowski
Copywriter: Sönke Brehm
Production: Frank Schulze
Released: December 2008
On dark and narrow lanes
being careful is your aim
make sure you’ve got lights
or with danger you’ll fight
riding your bike is lots of fun
up and down hill, out in the sun
but always remember good riders take care
do everything safely and are always aware.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child’s safety in your car, Skoda offers you ESP on all of its models.
Advertising Agency: Cayenne, Milan, Italy
Copywriter: Evelin Loprete
Art Director: Giorgio Tezza
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Illustrators: Giovanni Ballarotti, Marco Marella
When your dad drives the car
He¹s careful as can be
pays attention to the street
and all that he sees
when you cycle it’s the same
being careful is your aim.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child’s safety in your car, Skoda offers you ESP on all of its models.
Advertising Agency: Cayenne, Milan, Italy
Copywriter: Evelin Loprete
Art Director: Giorgio Tezza
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Illustrators: Giovanni Ballarotti, Marco Marella
Just like an acrobat can play on the street
But you have to cycle by using your feet
Riding a bike is really fantastic
But if you’re not careful the results will be drastic.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child’s safety in your car, Skoda offers you ESP on all of its models.
Advertising Agency: Cayenne, Milan, Italy
Copywriter: Evelin Loprete
Art Director: Giorgio Tezza
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Illustrators: Giovanni Ballarotti, Marco Marella
Cycle, cycle, ride your bicycle
Go to the beach and eat an icicle
A smile on your face, you cycle with grace
but when a steep hill makes you feel ill
bike ever so slowly cause
smart cycling’s a passion not just a fashion
and always remember it’s also a mission.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child’s safety in your car, Skoda offers you ESP on all of its models.
Advertising Agency: Cayenne, Milan, Italy
Copywriter: Evelin Loprete
Art Director: Giorgio Tezza
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Illustrators: Giovanni Ballarotti, Marco Marella
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