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MUH-TAY-ZIK | HOF-FER has a new campaign for the Golden State Warriors entitled “DubTales.”

The Dubs is a nickname given to the club by fans, and the first installment in the “DubTales” campaign involves an obsessive fan/food truck owner talking up Stephen Curry. He boasts of Curry’s Herculean accomplishments such as, “the arc on his shot is so big, it fits two of each animal on Earth,” and “He makes it rain so much they’re asking him to end the California drought.” The campaign also invites fans to write their own “DubTales” to be featured on Golden State Warriors social channels, merchandise and even during games.

“In the last few years The Golden State Warriors have gone from a team that usually missed the playoffs to a contender with stars famous throughout the world,” said John Matejczyk, co-founder and executive creative director, MUH-TAY-ZIK | HOF-FER. “When you get that big, your highlights become the stuff of legend. #DubTales exaggerates and pushes those legends to incredible places.”

The campaign launched on October 13th to stoke excitement for the upcoming NBA season. New spots will continue to roll out throughout the season. (more…)

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If you could immediately eat a slice of pizza and a bowl of mac and cheese or wait 10 minutes for an entire mac and cheese pizza, would you have the discipline to hold out? Would you want to hold out? Personally, I’d choose the separate dishes, but the question is the basis for a new experimental video from Muhtayzik Hoffer for the Annie’s “Good and Good” campaign.

The behavioral study is a riff on the Stanford Unviersity Marshmallow experiment from the 1960s and 70s, where kids were offered one small reward immediately versus two rewards after a waiting period. The Annie’s study is actually an inverse of this, two rewards to one, but the sentiment still comes across. The kids are all cute, and a few of them can’t wait any longer to destroy the two comfort foods. Some of the other cute kids wait it out. We aren’t given specific data, but the video is a unique, intellectual advertisement. And for the followup study, Annie’s can always track the elevated cholesterol levels of kids who become obsessed with mac and cheese pizza. Credits after the jump.

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There are some rare death jokes on display in “17 Minutes,” the new longform Do.com ad, almost an FX brand of humor, not something you’d normally associate with a to-do-list website. An old man in a nursing home rushes to set up a farewell party after an oblivious doctor tells him he has 17 minutes to live. The man uses the collaborative features on the website to contact his friends and get the necessary party paraphernalia  It’s edgy, mildly offensive, and pretty funny. There’s also a pregnancy joke that is way too good for a commercial. There were probably safer ways to get the Do.com message across to viewers, but we always appreciate creatives who take risks. Credits after the jump.

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