Harley-Davidson: Classic

Harley-Davidson: Classic

Classic. In the Hendrix sense of the word.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director / Illustrator: André Paiva
Copywriter: Filipe Medici
Published: April 2008

Mercedes-Benz: Straight

Mercedes-Benz: Straight

The shortest way between C and A isn’t a straight line.

Advertising Agency: Ponto de Criação / Omnicom Group, São Paulo, Brazil
Creative Director: Guto Araki
Art Director / Illustrator: Cristiano Canguçu
Copywriters: Guto Araki, Angela Ribeiro
Published: March 2008

Mercedes-Benz: Talk

Mercedes-Benz: Talk

Men talk about women, sports and cars. Women talk about men inside sports cars.

Advertising Agency: Ponto de Criação / Omnicom Group, São Paulo, Brazil
Creative Director: Guto Araki
Art Director: Cristiano Canguçu
Copywriter: Angela Ribeiro
Published: March 2008

Natural Resources Defense Council: Cup

Natural Resources Defense Council: Cup

High temperatures are changing the planet. Stop Global Warming.

Advertising School: Miami Ad School ESPM São Paulo, Brazil
Creative Directors: Paulo André Bione, Marcelo Machado
Art Directors: Bruno Zordan, Marcelo Nishihata
Copywriter: André Baldez
Released: 2007

Natural Resources Defense Council: Water dispenser

Natural Resources Defense Council: Water dispenser

World’s drinkable water supplies are running out. Stop Global Warming.

Advertising School: Miami Ad School ESPM São Paulo, Brazil
Creative Directors: Paulo André Bione, Marcelo Machado
Art Directors: Bruno Zordan, Marcelo Nishihata
Copywriter: André Baldez
Released: 2007

Natural Resources Defense Council: Bus shelter

Natural Resources Defense Council: Bus shelter

Water is reaching the most unexpected places. Stop Global Warming.

Advertising School: Miami Ad School ESPM São Paulo, Brazil
Creative Directors: Paulo André Bione, Marcelo Machado
Art Directors: Bruno Zordan, Marcelo Nishihata
Copywriter: André Baldez
Released: 2007

Gazeta FM: Driver

Gazeta FM: Driver

Advertised brand: Gazeta Fm 88.1

Music improves your mood.

Advertising Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Leandro Lourenção
Photographer: Felipe Gombossy
Published: October 2007

Gazeta FM: Teacher

Gazeta FM: Teacher

Advertised brand: Gazeta Fm 88.1

Music improves your mood.

Advertising Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Leandro Lourenção
Photographer: Felipe Gombossy
Published: October 2007

Gazeta FM: Soldier

Gazeta FM: Soldier

Advertised brand: Gazeta Fm 88.1

Music improves your mood.

Advertising Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Leandro Lourenção
Photographer: Felipe Gombossy
Published: October 2007

Veja: Mustache

Veja: Mustache

A dirty house spoils your image. Use Veja Vidrex Crystal glass cleaner.

Advertising Agency: Euro RSCG Worldwide, São Paulo, Brazil
Creative Directors: Rodrigo Corbari, Carlos Castelo
Art Director: Vitor Bomfim
Copywriter: Gustavo Pehrsson

Veja: Nose

Veja: Nose

A dirty house spoils your image. Use Veja Vidrex Crystal glass cleaner.

Advertising Agency: Euro RSCG Worldwide, São Paulo, Brazil
Creative Directors: Rodrigo Corbari, Carlos Castelo
Art Director: Vitor Bomfim
Copywriter: Gustavo Pehrsson

Hopi Hari Theme Park: Reality

Hopi Hari Theme Park: Reality

Dad, when I grow up I wanna be in a reality show.
Kids don’t know right from wrong. Spend more time with yours.

Advertising Agency: QG Propaganda, São Paulo, Brazil
Creative Director: Marcello Droopy
Art Directors: Camila Sayuri Miyamura, Fernando Carreira
Copywriter: Americo Vizer
Illustrator: Camila Sayuri Miyamura
Photographer: Guto Nóbrega
Published: March 2008

Hopi Hari Theme Park: Silicone

Hopi Hari Theme Park: Silicone

Dad, I don’t have any boobies. Buy me silicone ones?
Kids don’t know right from wrong. Spend more time with yours.

Advertising Agency: QG Propaganda, São Paulo, Brazil
Creative Director: Marcello Droopy
Art Directors: Camila Sayuri Miyamura, Fernando Carreira
Copywriter: Americo Vizer
Illustrator: Camila Sayuri Miyamura
Photographer: Guto Nóbrega
Published: March 2008

Hopi Hari Theme Park: Panties

Hopi Hari Theme Park: Panties

Mommy, can I walk without panties too?
Kids don’t know right from wrong. Spend more time with yours.

Advertising Agency: QG Propaganda, São Paulo, Brazil
Creative Director: Marcello Droopy
Art Directors: Camila Sayuri Miyamura, Fernando Carreira
Copywriter: Americo Vizer
Illustrator: Camila Sayuri Miyamura
Photographer: Guto Nóbrega
Published: March 2008

A Bela Sintra: Foot, 4

 A Bela Sintra: Foot, 4

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Sidney Araújo
Copywriter: Guilherme Aché
Photographer: Marcus Hausser
Published: June 2008

A Bela Sintra: Foot, 3

 A Bela Sintra: Foot, 3

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Sidney Araújo
Copywriter: Guilherme Aché
Photographer: Marcus Hausser
Published: June 2008

A Bela Sintra: Foot, 2

A Bela Sintra: Foot, 2

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Sidney Araújo
Copywriter: Guilherme Aché
Photographer: Marcus Hausser
Published: June 2008

A Bela Sintra: Foot, 1

A Bela Sintra: Foot, 1

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Sidney Araújo
Copywriter: Guilherme Aché
Photographer: Marcus Hausser
Published: June 2008

Fiat: Valet

Fiat: Valet

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Directors: Beatriz Sanches, Sidney Araújo
Copywriters: Ricardo John, David Romanetto, Adão Iturrusgarai
Illustrator: Adão Iturrusgarai
Published: March 2008

Fiat: Miracle

Fiat: Miracle

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Directors: Beatriz Sanches, Sidney Araújo
Copywriters: Ricardo John, David Romanetto, Adão Iturrusgarai
Illustrator: Adão Iturrusgarai
Published: March 2008