Vick Nasal Decongestant: Fish

Vick Nasal Decongestant: Fish

Sometimes it’s better not to use it.

Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Director: Guilherme Jahara
Art Directors: Murilo Melo, Nelson Costa
Copywriters: Gabriel Sotero, Gustavo Alves
Photographer: Aluízio Accioly

Bristol-Myers Squibb / Naldecon Day: Sheep

Bristol-Myers Squibb / Naldecon Day: Sheep

Naldecon Day. The best treatment for flu symptoms during the day.

Advertising Agency: Giovanni+DRAFTFCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Juliana Utsch
Copywriters: Guilherme “Sacolé” Aché, Ricardo John
Illustrator: UP Studio
Published: May 2008

Bristol-Myers Squibb / Naldecon Night: Sheep

Bristol-Myers Squibb / Naldecon Night: Sheep

Naldecon Day. The best treatment for flu symptoms during the day.

Advertising Agency: Giovanni+DRAFTFCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Juliana Utsch
Copywriters: Guilherme “Sacolé” Aché, Ricardo John
Illustrator: UP Studio
Published: May 2008

Aruba Government: Money

Aruba Government: Money

Google hits: 27.800.000 for money. 104.000.000 for Aruba

Advertising Agency: Lew’Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Marco Versolato
Art Director: Marco Versolato
Copywriter: André Laurentino
Photographer: Image Bank Client
Published: May 2007

Martau: Temperature

Martau: Temperature

Temperature variation between seven and eighteen degrees: basically a weather phenomenon.

Advertising Agency: One, Porto Alegre, Brazil
Creative Directors: Fernando Schwedersky, Daniel Olivieri
Art Director: Daniel Olivieri
Copywriter: Aroldo Anderson
Published: May 2008

Fiat: My Summer Vacation

Fiat: My Summer Vacation

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Darcio Estaliano
Copywriters: David Romanetto, Ricardo John
Published: March 2008

CTBC: Razor

CTBC: Razor

Introducing the new CTBC cable channels. Ultimate entertainment.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director: Bruno Cirello
Copywriter: Hildebrando Neto
Photographer: Marcelo Ribeiro
Image Retouch: Fernando Vido, Burti HD
Published: November 2007

UNICID: Magic screen

UNICID: Magic screen

Competition starts earlier than ever. Stand-out with a post-graduate degree from UNICID.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director: Bruno Cirello
Copywriter: Ricardo Frezza
Photographer: Marcelo Ribeiro
Image Retouch: Fernando Vido, Burti HD
Published: November 2007

UNICID: Formula

UNICID: Formula

Competition starts earlier than ever. Stand-out with a post-graduate degree from UNICID.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director: Bruno Cirello
Copywriter: Ricardo Frezza
Photographer: Marcelo Ribeiro
Image Retouch: Fernando Vido, Burti HD
Published: November 2007

UNICID: Train

UNICID: Train

Competition starts earlier than ever. Stand-out with a post-graduate degree from UNICID.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director: Bruno Cirello
Copywriter: Ricardo Frezza
Photographer: Marcelo Ribeiro
Image Retouch: Fernando Vido, Burti HD
Published: November 2007

Pfizer / Champix: Office

Pfizer / Champix: Office

Life without cigarettes? You’ll barely notice a difference.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director / Copywriter: Bruno Cirello
Photographer: Getty Images
Image Retouch: Fernando Vido
Published: December 2007

Pfizer / Champix: Couple

Pfizer / Champix: Couple

Life without cigarettes? You’ll barely notice a difference.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director / Copywriter: Bruno Cirello
Photographer: Getty Images
Image Retouch: Fernando Vido
Published: December 2007

Pfizer / Champix: Father

Pfizer / Champix: Father

Life without cigarettes? You’ll barely notice a difference.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director / Copywriter: Bruno Cirello
Photographer: Getty Images
Image Retouch: Fernando Vido
Published: December 2007

Biocycle: Mustard

Biocycle: Mustard

Biodegradable plastic already exists.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director: Bruno Cirello
Copywriter: Ricardo Frezza
Photographer: Marcelo Ribeiro
Image Retouch: Fernando Vido, Burti HD
Published: January 2008

Biocycle: Yogurt

Biocycle: Yogurt

Biodegradable plastic already exists.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director: Bruno Cirello
Copywriter: Ricardo Frezza
Photographer: Marcelo Ribeiro
Image Retouch: Fernando Vido, Burti HD
Published: January 2008

Biocycle: Ice cream

Biocycle: Ice cream

Biodegradable plastic already exists.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director: Bruno Cirello
Copywriter: Ricardo Frezza
Photographer: Marcelo Ribeiro
Image Retouch: Fernando Vido, Burti HD
Published: January 2008

TargiforC: Wall

TargiforC: Wall

For those times you just can’t run out of energy.

Advertising Agency: Publicis, Brazil
Creative Director: Guilherme Jahara
Art Directors: Marcelo Torma, Daniel Leitao
Copywriters: Rodrigo Strozenberg, Gustavo Alves
Photographer: Marcus Hausser

TargiforC: Windows

TargiforC: Windows

For those times you just can’t run out of energy.

Advertising Agency: Publicis, Brazil
Creative Director: Guilherme Jahara
Art Directors: Marcelo Torma, Daniel Leitao
Copywriters: Rodrigo Strozenberg, Gustavo Alves
Photographer: Marcus Hausser

TargiforC: Ship

TargiforC: Ship

For those times you just can’t run out of energy.

Advertising Agency: Publicis, Brazil
Creative Director: Guilherme Jahara
Art Directors: Marcelo Torma, Daniel Leitao
Copywriters: Rodrigo Strozenberg, Gustavo Alves
Photographer: Marcus Hausser

Herbert Richers dubbing services: Chick fight

Herbert Richers dubbing services: Chick fight

Out of sync dubbing. It can change the story.

Advertising Agency: Publicis, Brazil
Creative Director: Guilherme Jahara
Art Director: Marcelo Torma
Copywriter: Marcelo Sato