Leo Burnett’s ‘Signs’ for McDonald’s Inspires Conversation and Parody
Posted in: UncategorizedYesterday, McDonald’s aired “Signs,” the latest in Leo Burnett’s brand refresh for the fast food giant, which aired during NFL Divisional Playoff games and the Golden Globe Awards yesterday.
Following on the heels of “Archenemies,” Leo Burnett’s latest continues to celebrate the love, this time focusing on the lovin’ between McDonald’s and local communities. The ad shows customized messages on McDonald’s signs (you know, the ones that say “Billions Served” by default), beginning with “Thank You Veterans” and also featuring “We Remember 911,” and “Boston Strong” while also offering some more personal signs, such as “We Believe In You Crystal.” At the end of the version running online, viewers are invited to explore the stories behind the signs at mcdonalds.tumblr.com.
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