Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand’s image and design. He will kick off his appointment with a “Blacked Out Collection,” a redesign of Ray-Ban’s iconic sunglasses shapes with a new ultra-black…
Jake from State Farm is looking for the exit, but the popular pitchman has unwittingly landed in the sterile bowels of Lumon Industries. Can he escape and, if he does, will he still be the same affable good neighbor he was before? Fortunately for Jake, he’s not actually stuck in the shadowy corporate hellscape of…
Comedian and actor Kevin Hart has been forced to modify a number of social media posts to more conspicuously disclose his brand partnerships. The star took to social media to include more explicit language in sponsored posts for JPMorgan Chase and athletic apparel brand Fabletics, in which Hart owns equity. Hart frequently promotes both brands…
Google, Apple, Microsoft, et al, would rather kiss the Supreme Ruler’s ring than provide accurate information to its customers. According to The Guardian, Google’s online and mobile calendars no longer include references to Black History Month, Women’s History Month and LGBTQ+ holidays, among other events. Google is also rolling back its previous commitment to diversity, […]
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The Screen Actors Guild Awards is ready for its close-up. ADWEEK can exclusively reveal the list of new and returning sponsors for the 31st edition of the annual ceremony, which streams live on Netflix on Sunday, Feb. 23, at 8 p.m. Awarded by SAG-AFTRA–Hollywood’s largest labor union and the largest voting body in the awards…
Mars has hired David Jacobs as vp of marketing for its food and nutrition business in North America. The exec brings extensive sales and marketing experience to the CPG. He spent nearly two decades at SC Johnson, most recently serving as its executive director and head of marketing for its North America business. Before that,…
THE AD: Kansas City Chiefs head coach Andy Reid partnered with Skechers for “Side Hustle,” a 30-second Super Bowl spot that promotes the brand’s Hands Free Slip-ins shoes. The new range means that instead of tying shoelaces, Reid can save his hands for something more important like… hand modeling. He might need a side gig…
Kendrick Lamar made history on Sunday (Feb. 9) as the first solo hip-hop artist to headline a Super Bowl halftime show. At Super Bowl 59, the Compton rapper performed a slew of hits and deep cuts like “Humble,” “DNA,” “squabble up,” “Not Like Us,” and more. He was also accompanied by special guests like Samuel…
Kendrick Lamar is gearing up for the biggest performance of his life at the Super Bowl Halftime show on Sunday. But let’s rewind to November 2024 when his surprise album “GNX,” received the meme treatment because of the way he humorously screamed “MUSTARRRDDDDDD!” on the song “tv off,” produced by Dijon McFarlane, aka Mustard. Brands…
With over 120 million eyeballs watching, the Super Bowl is an easy way for advertisers to generate national buzz. For the same reason, it’s also the quickest way to crash and burn if an ad falls flat. At $8 million pop for a slot in this year’s Big Game, hedging bets on a spot designed…
Glen Powell is going on a joyride, hijacking a truck, and putting the pedal to the metal. In the first teaser for Ram’s upcoming Super Bowl 59 ad, the red-hot Hollywood actor sets up a testosterone-charged retelling of The Three Bears fairy tale and dons a flowing blonde wig for the Stellantis brand. He’s…Goldilocks? Apparently…
Glen Powell is going on a joyride, hijacking a truck, and putting the pedal to the metal. In the first teaser for Ram’s upcoming Super Bowl 59 ad, the red-hot Hollywood actor sets up a testosterone-charged retelling of The Three Bears fairy tale and dons a flowing blonde wig for the Stellantis brand. He’s…Goldilocks? Apparently…
Coach has elevated Joon Silverstein to chief marketing officer (CMO). She succeeds Sandeep Seth, who also serves as chief growth officer (CGO) at parent company Tapestry and is now adding president of Tapestry International, to his title. Silverstein was most recently svp of creative and sustainability global marketing, as well as head of Coachtopia, a…
American Airlines chief executive (CEO) Robert Isom has issued a statement following a collision between one of the airline’s passenger planes and a U.S. Army helicopter near Washington, D.C. American Eagle Flight 5342 from Wichita, Kan. was preparing to land at Ronald Reagan National Airport when it crashed mid-air into a U.S. Army helicopter. Both…
Food company Welch’s is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose the agencies that are pitching. The review marks a shift in Welch’s agency strategy, as it moves away from working with a single agency…
During Super Bowl 57 in 2023, Rihanna subtly touched up her makeup in the middle of her halftime show performance, using Fenty Beauty blotting powder to quickly dab her nose between songs. This three-second moment generated $5.6 million in media impact value (MIV) for Fenty in the first 12 hours following the show, per Launchmetrics….
Yesterday (Jan. 27), McDonald’s announced that its chief marketing officer (CMO), Tariq Hassan, resigned. The fast food giant’s USA president, Joe Erlinger, posted a message on the company’s site announcing the leadership change. The note states that Hassan, who led marketing at McDonald’s since 2021, resigned shortly after the holidays. Alyssa Buetikofer, McDonald’s CMO of…
You’ve come a long way, Sundance. Forty years ago, in 1985, Robert Redford’s Sundance Institute assumed control of the fiercely independent U.S. Film Festival held in the Utah ski town of Park City. Over the ensuing four decades, the annual event–officially rebranded as the Sundance Film Festival in 1991–has become the launching pad for filmmakers,…
Apple Music teased Kendrick Lamar’s upcoming Super Bowl Halftime Show performance with a trailer revealing a guest performance from singer SZA. The 30-second teaser, dropped on Thursday, sees Lamar talking on the phone on a football field. A line of men walking in unison can be seen at the top of the screen, alluding to…
Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris’s. Actors Chris Pratt and Chris Hemsworth will promote Meta’s Ray-Ban smart glasses, wearable, AI-powered tech that enables wearers to capture photos and videos, listen to music, make calls and texts using voice commands,…
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