Hasta La Creative!

Unilever’s chief growth and marketing officer Esi Eggleston Bracey has revealed that the company is integrating AI technology in its product shoots–and saving time and money in the process. Today (March 18), the exec said at Nvidia’s GTC Summit that the CPG giant has been experimenting with NVIDIA Omniverse tech on brands including Dove, Vaseline,…

A nationwide boycott aimed at major retailers like Walmart and Amazon over their diversity, equity, and inclusion policies was meant to send a financial message. However, data from three separate sources shows that the impact was negligible. On Feb. 28, a grassroots group organized by John Schwarz, a self-described “mindfulness and meditation facilitator” with more…

South by Southwest, a sprawling series of conferences and festivals that takes place over 10 days each spring in Austin, Texas, kicked off on March 7. In addition to music, film, tech innovation, and celebrity speakers, the event has come to be known for over-the-top brand activations that take over parking lots, music venues, restaurants,…

Dan Amos will be the first to tell you that he never expected to become CEO when he joined Aflac as a sales rep in 1973. He was happy in sales, and good at it. When the supplemental-insurance giant offered him the presidency in 1983, taking that post actually meant a financial step down. “I…

It takes a village to make an Oscars ceremony happen. That’s not only true of the hundreds of behind-the-scenes crew members who keep the mammoth show on its feet–it’s also the case for the brands that sponsor Hollywood’s premiere awards event each year. Audiences at home saw those companies’ presence during the commercial breaks, which…

The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users’ precise geolocation data without their knowledge. The league, as well as all 32 of its teams, violated advertising transparency guidelines set by self-regulation body the Digital…

Shake Shack’s chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement today in a lengthy post on his LinkedIn page. “I’m finally getting around to writing this, but after over six incredible…

Nationwide has promoted Ann Bair to chief marketing officer (CMO) as longtime CMO Ramon Jones retires at the end of March after 25 years at the company. This is not Bair’s first C-suite role at the insurance giant. The 20 year Nationwide vet most recently served as svp of financial services marketing. Before that, she…

Ulta Beauty has named Kelly Mahoney as its new chief marketing officer (CMO), succeeding Michelle Crossan-Matos, who left last month. Mahoney has been at Ulta for nearly a decade, most recently serving as svp of customer and growth marketing. In that role, she helped grow the brand’s loyalty program, Ulta Beauty Rewards, to more than…

In order to impress the new administration in Washington, soldiers from the Culture War have entered the sliding glass doors of America’s most prominent retailers—a fact that increasingly threatens their ability to make their own business decisions and operate stores profitably. Three days into his job, Florida’s new Attorney General James Uthmeier announced a class-action […]

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