Following the exit of its chief diversity, equity, and inclusion (DEI) officer Lesley Slaton Brown this month, the NBA is forming a new sub-department called Social Impact and Inclusion, ADWEEK […]
New chief brand officer Kate Ridley outlines her culture-first strategy to expand Stanley’s brand image.
The Price of Milk will have its world premiere at the 2025 Tribeca Festival.
Airbnb has named Rebecca Van Dyck as its new chief marketing officer (CMO) as current global head of marketing Hiroki Asai moves into the new role of chief experience officer. […]
Watch out, Love Islanders—Duo has entered the villa. In a new partnership with Peacock, the language learning app’s unhinged owl mascot has joined the cast of Love Island USA Season […]
LEGO wants to redefine what it means to be a builder. In partnership with Global Girls Crew, the toy brand launched a new campaign called “She Built That” to inspire […]
HOKA is bringing mountain trails to the heart of New York City. On Wednesday, the running brand unveiled its new Mafate X Far Out Experience, an immersive simulation inviting runners […]
Capri-Sun is a Lilo & Stitch in-movie integration, but not a promotional partner.
Disney’s marketing had live-action Stitch cause real world mayhem at the Super Bowl and in movie theaters.
The think tank develops research and tech tools to support free expression, digital safety, and access to information for all.
Since joining the National Hockey League (NHL) in 2017, senior evp Kimberly Davis has been committed to attracting, retaining, and developing multicultural audiences for professional hockey.
And she’s striving for a new goal—bringing more women fans and executives into the NHL ranks.
The home improvement brand wants to be a ‘unifier’.
At market research firm Kantar’s Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies for growing in a time of tariffs and economic uncertainty.
Kantar’s 20th annual BrandZ report values the world’s top 100 brands at $10.7 trillion, using a combination of financial performance and consumer perception to reveal how brand strength drives long-term business growth.
ADWEEK’s Social Media Week has come to a close, but the social and influencer marketing conversation is here to stay. Brands big and small convened at the event in New […]
The Vitamin Shoppe stocks 6,000 items. GLP-1 complements are the latest to join them.
The rebrand precedes HBO’s biggest and most expensive series—a Harry Potter adaptation.
The brands discuss how they’ve leveraged the professional networking platform to build trust and drive impact.
CMO Dara Treseder says the company’s creative pivot forms part of a new ‘branded house’ strategy.
The rise in popularity of weight loss drugs like Ozempic and Wegovy orced WeightWatchers to transition to providing telehealth services.
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