En 2013, les différents agences spatiales et structures d’observations des étoiles NASA, Hubble Heritage, ou ESA ont pu nous fournir des clichés d’une beauté incroyable. Que cela soit pour montrer des planètes, des galaxies, des nébuleuses ou des éruptions solaires, découvrez une sélection des images dans la suite.
L’agence Associated Press qui délivre plus de 3000 photographies par jour nous dévoile une sélection complète des « Best Pictures » de l’année 2013. A l’image du récapitulatif de Reuters Photos of the Year et de l’AFP Pictures of the Year, une sélection des clichés est à découvrir dans la suite de l’article.
When a refined young lady with a British accent sits on a toilet and lets you know she just “birthed a creamy behemoth from her cavernous bowels,” you know you’re in for a treat. And this Harmon Brothers-created video for Poo-Pourri, a spray you apply to the toilet bowl before you lay a brick, delivers on all fronts. The copywriting is superb. The timing and delivery excellent. And the selection of Bethany Woodruff as spokesperson brilliant.
The two minute video, which was uploaded to YouTube September, 10, has already been viewed over 1.5 million times. The brother have a hit on their hands. But they are no strangers to YouTube success. Their work for the tongue cleaning product, Orabrush, has been viewed 18.5 million times. Of course, that video has been up since September 10, 2009 but still.
Smartly, the video employs a clickable banner in the upper right hand corner of the video which takes the viewer to a landing page on which the product can be purchased. Yes, this seems obvious but it’s amazing how many brands spend money to create content and don’t employ a mechanism that allows a person to actually buy what’s being pitched.
Fully supporting the tagline, “add power to your life,” this Jung Von Matt/Alster-created, RadicalMedia-directed Vodafone commercial realizes the power and beauty of one’s own imagination and the brand’s high speed network.
Crazy as this ad may be, it nails the notion one can do anything they set their mind to if they have the right tools to help them succeed.
The guy in this ad ponders what might happen if he sticks a Vodafone sim card into an egg. Well, a whole hell of a lot is what happens. The message? If you have access to a great network, anything is possible.
This BBR Saatchi & Saatchi Israel-created commercial for drugstore chain Super-Pharm features women dressed as lobsters, a guy who dances with the sun…and eats it along with Blue Man Group-like dancers who stand in for ocean waves. All of this activity is set to a very Charlie Chaplin-like silent film.
It’s weird for sure but it’s also a breath of fresh air. After all, how many more CVS-style price and item ads can you stand to watch? This is the third of a planned six ads for the chain.
Dog food ads. Usually silly stupid things with pets and their owners acting dumb and doing idiotic things. Not this UK-based commercial for Cesar dog food. Perhaps one of the best dog food commercial we have ever (and will ever) see.
Entitled, Love Them Back, the commercial’s emotional appeal is fueled by Tom Hodge’s Walk Through The Village.
The ad is a testament to the loving bond that can form between animal and human even in the face of devastating loss.
Nous vous souhaitons une excellente année 2013 ! Pour l’occasion, voici un bilan récapitulatif des 100 meilleurs articles publiés sur Fubiz en 2012. Un mélange entre photographies, design, clips, posters, campagnes, produits grâce à un choix parmi les votes / partages ainsi que par notre ligne éditoriale.
The Kia Hamsters have come a long way. In a new, epic 1:30, the Hamsters find themselves on stage in an 18th century opera house livening things up. Entitled “Bringing Down the House” and set to “In My Mind” (remixed by Axwell), the hamsters take over an ornate theater with a shocking (to stuffy 18th century, wig wearing patrons) display of modern music, high-energy dance moves, a laser light show and a balcony stage dive that gets the audience on their feet and digging the futuristic vibe.
The commercial will debut in 18,000 movie theaters inside National CineMedia’s FirstLook pre-show program on August 31. Television will follow during the MTV Music Awards on September 6.
Over the years, the hamsters have progressed from early onset hipsters to full blown hip hop stars to video game heros to, with this outing, time-travelling entertainers for all generations. And this outing is truly epic. Wall of sound-style brilliance.
David&Goliath, creator of the campaign since its inception, has always worked towards placing the hamsters at the forefront of pop culture and emerging music scene. The latest ad continues in that vein. With a wide variety of soundtracks ranging from the classic hip-hop track “The Choice Is Yours” by Black Sheep to LMFAO’s smash hit “Party Rock Anthem,” previous Soul campaigns have had success in raising consumer awareness and perception and helped Kia become the fastest-growing car company in the U.S. over the last five years.
With more than 20 million views, 2011’s “Share Some Soul” is the third most-watched automotive ad in YouTube history, and last year the hamsters were recognized as the Madison Avenue Advertising Walk of Fame’s first-ever “Rookie of the Year” after being named the “Automotive Ad of the Year” for two straight years by Nielsen Automotive.
Of it’s work for Kia, David&Goliath Founder and CCD David Angelo said, “Since the launch of the Soul in 2009, music has been a driving force in moving the Kia brand into the mainstream and connecting with consumers in a more relevant and conversational way. Our theme line, ‘A new way to roll,’ enables us to always bring a fresh musical perspective to each Soul execution while staying current with the latest pop culture trends. In ‘Bringing Down the House,’ we take the conventional approach of remix and turn it on its head by blending the worlds of electronic dance music and opera in a way that is both musically and visually unexpected.”
Musically and visually unexpected is right. This one will be hard to top. But we’ll be waiting with baited breath to se what David&Goliath come up with next year.
A l’occasion des JO de Londres 2012 cet été, le groupe Procter & Gamble, spécialisée dans la vente de produits grande consommation, présente le rôle d’une maman envers son enfant comme “le meilleur job au monde”. Des superbes images à découvrir dans la suite.
Sur la musique Ommadawn de Mike Oldfield, le réalisateur connu sous le nom de BabaBC nous propose une vidéo retraçant son été qu’il a pu passer en Amérique du Sud, du Pérou au Brésil. De belles images filmées avec un Canon 550D à découvrir dans la suite.
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There’s a lot of ways to advertise a car. Oh wait. No there isn’t.
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div class=”imageleft”a href=”http://www.adrants.com/images/crashed_cars_drunk_driving.jpg”img alt=”crashed_cars_drunk_driving.jpg” src=”http://www.adrants.com/images/crashed_cars_drunk_driving-thumb.jpg” width=”150″ height=”199″ //a/div
How do they get people to understand the dangers of drunk driving in Israel?
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div class=”imageleft”a href=”http://www.adrants.com/images/tiger_woods_nike_father_learn_anything.jpg”img alt=”tiger_woods_nike_father_learn_anything.jpg” src=”http://www.adrants.com/images/tiger_woods_nike_father_learn_anything-thumb.jpg” width=”150″ height=”84″ //a/div
Last night, ESPN and The Golf Channel aired a new Nike commercial featuring Tiger Woods…and his dead father.
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Remember that amazing video Honda did back in the day? The one that took something north of 600 takes to get right? Well, State Farm has sponsored a similar sort of thing.
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div class=”imageleft”a href=”http://www.adrants.com/images/embrace_life.jpg”img alt=”embrace_life.jpg” src=”http://www.adrants.com/images/embrace_life-thumb.jpg” width=”150″ height=”83″ //a/div
Oh my God. No, really. Oh my God! This is the most beautiful commercial I have ever see.
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This is probably not what you want to watch on a Monday morning but it will most certainly make you think twice before trying to text and drive at the same time.
Created 15 months ago by Weiden + Kennedy and directed by Buck Production, this “epic rock opera” for Coke Zero features “a singing bear, candy-pooping birds, an elk with sausage antlers, g-string wearing antelopes and honeycomb encrusted sheep.”
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