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| THE ORIGINAL? BankMed – 2009 “Make your money work for you” Source : Cannes Archive Online Agency : Impact BBDO (Lebanon) |
LESS ORIGINAL BT Invest btinvest.com – 2012 “Let money work for you” Source : Adsoftheworld Agency : Wild Advertising and Marketing (Singapore) |
Robert Majkut, nominé pour les Fubiz Awards Design pour son projet Whaletone Piano, a pu penser le design de la banque PKO en Pologne. Avec des choix esthétiques tout en noir, blanc et or, le résultat est à découvrir en images dans la suite de l’article.
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Une belle campagne de publicité pour “Standard Chartered Bank”, une banque spécialisée sur les marchés émergents et sur le continent africain. Un travail du designer Stefan Sagmeister autour des mots et de la typographie. A découvrir en vidéo dans la suite de l’article.
There was an article in yesterday’s WSJ regarding the new marketing and branding campaign for Citi appearing in the midst of credit-market turmoil and economic uncertainty. The answer to branding problems? Head back to 1978 and dig up a retired slogan. After researching, Citi determined that the best course of action would be to “revitalize” their classic slogan, “The Citi Never Sleeps,” although cleverly dropping “the” off the tag. From the WSJ article:
The ad push comes as the New York company has been on a cost-cutting drive, even slashing its dividend. Citi, which declined to say how much it is spending on the new ads, says it went to great lengths to save money on the campaign. It says it used leftover footage from a previous shoot instead of opting for an expensive new commercial shoot, which often involves extensive travel to far-off places. It also used a piece of music the company owns and has used in commercials before.
So one has to wonder – is Citi “never sleeping” out of a cognizant branding choice? Or rather struggling to find a new voice without the proper means to develop one? Either way, we’ll be seeing more of the Citi that doesn’t sleep in the coming weeks. Will the nostalgia prove comforting or merely confusing?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
