Jul
05
Audi S5: Elvis
Posted in: Uncategorized
Advertising Agency: Ogilvy, Johannesburg, South Africa
May
15
Audi: Mona Lisa
Posted in: Uncategorized
Audi Q7 with Advanced plus package. A masterpiece with much more.
Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Hugo gallardo
Copywriter: Michelangelo Cianciosi
Illustrator: Martin & Rainone
Photographer: Paolo Franco
May
13
Audi A4 Avant: Thermo vision
Posted in: Uncategorized
Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Gallardo Hugo, Guerrera Francesco
Copywriter: Lampugnani Nicola
Production Company: Movie Magic
Director: Marcus Walter
Post Production Company: La Maison
Aired: May 2008
May
13
Audi A4 Avant: Thermo vision, Front
Posted in: Uncategorized
New Audi A4 Avant. Turn on your senses.
Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Gallardo Hugo, Guerrera Francesco
Copywriter: Lampugnani Nicola
Photographer: Garrigosa Studio
Postproduction: Garrigosa Studio
Published: May 2008
May
13
Audi A4 Avant: Thermo vision, Back
Posted in: Uncategorized
New Audi A4 Avant. Turn on your senses.
Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Gallardo Hugo, Guerrera Francesco
Copywriter: Lampugnani Nicola
Photographer: Garrigosa Studio
Postproduction: Garrigosa Studio
Published: May 2008
May
02
Audi RS6: Performance in a microsite
Posted in: Uncategorized
BBH and GT have released the newest bit to the Audi RS6 Campaign I wrote about a few weeks back (with the gymnasts), this time in the form of an impressive microsite. In addition to showcasing the gymnastics ad, complete with a decent making-of video and downloadable wallpapers, it showcases the RS6 (as a good auto site should) in all it’s glory, and with a great interface. The audio, video, and navigation come together to create a pretty impressive microsite. Definitely worth a browse, even if you’re not a big automotive fan.
Apr
28
Deconstructing the Audi RS6 with gymnasts
Posted in: UncategorizedAudi has been creating (or rather constructing) some fascinating spots lately, like the “strings” spot I wrote about a few months back.
This most recent spot from BBH London continues along the deconstruction & construction path, stylizing the internal workings of the Audi RS6 via Hugarian Gymnasts. Certainly not the first thing I would think of, but the suspension of reality and the acceptance of the gymnasts loosely representing the internals of an RS6 engine does something fairly powerful, and certainly creates an interesting spot.
So the ultimate question: do gymnastics, string figures, and automotive orchestras work to sell cars and change brand awareness? Or does it simply yield commercials that are interesting to watch?
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