Jan
30
Super Bowl Will Again Be a Showcase for Automakers
Posted in: UncategorizedChevrolet, Audi, Kia and Toyota are among repeat Super Bowl advertisers, but Jaguar will be a first timer.
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Jan
26
Advertising: With Previews, Super Bowl Advertisers Borrow From Hollywood
Posted in: UncategorizedChatter on social media outlets like Twitter helps encourage Super Bowl advertisers to release commercials early to whet consumers’ appetite for the game-day ads.
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Mar
29
Advertising: Automotive Industry Ad Campaign Focuses on Young Drivers
Posted in: UncategorizedMadison Avenue and automakers are trying to lure young Americans who are more interested in the newest smartphone than in the newest sedan.
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