Hasta La Creative!

Advertising Agency :TBWA\YEHOSHUA Israel
CCO: Itai Herman
Creative Director: Edo Kariv
Art Director: Ziv Almong
Copywriter: Eliad Fridman
Accounts Supervisor:Erez Barkatz
Accounts Account Manager:Einat Dzigan
Aired: July 2008

Advertising Agency: Saatchi & Saatchi, Mumbai, India

Advertising Agency: Grey Worldwide, Mumbai, India

Advertising Agency: Leo Burnett, New Delhi, India
Creative Director: Sainath Saraban
Art Directors: Nitesh Sah, Shweta Jain
Copywriter: Pranjal Bordoloi
Photographer: Ronjoy Gogoi

To her, being here feels safer than home.

Advertising Agency: DDB Shanghai, China
Creative Director: Michael Dee, Jody Xiong
Art Director: Jody Xiong, Eric Sun, Leo Wan
Copywriter: Meredin Xu
Illustrator: Jody Xiong
Photographer: A-bang
Published: February 2008

To save children living under the shadow of domestic violence.

Advertising Agency: DDB Shanghai, China
Creative Directors: Michael Dee, Jody Xiong
Art Directors: Jody Xiong, Eric Sun, Leo Wan
Copywriter: Meredin Xu
Illustrator: Xiao Longhua
Published: February 2008

Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Directors / Creative Directors: Keeratie Chaimoungkalo, Sompat Trisadikun
Copywriter: Noranit Yasopa
Art Directors: Pipat Uraporn, Sompat Trisadikun
Photographers: Chub Nokkaew, Chubchevit
Account Supervisor: Akaphong Phongsphanij
Advertiser’s Supervisor: Kachaporn Nathapatr
Agency Producer: Sarawut Lertkittipaporn

Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Directors / Creative Directors: Keeratie Chaimoungkalo, Sompat Trisadikun
Copywriter: Noranit Yasopa
Art Directors: Pipat Uraporn, Sompat Trisadikun
Photographers: Chub Nokkaew, Chubchevit
Account Supervisor: Akaphong Phongsphanij
Advertiser’s Supervisor: Kachaporn Nathapatr
Agency Producer: Sarawut Lertkittipaporn

Brief:
To get a largely indifferent city to participate in a literacy initiative, aimed at educating street children. Our client ‘Children of the World’ needed to generate both funds and volunteers for the programme to be successful.

Solution:
We observed that most of the street children who were illiterate, ironically spent their day selling magazines and books to commuters at traffic signals. The rest of the city spent a fair amount of time trying to navigate these same roads. We used the magazines these children were selling as the medium and urged people to help the kids read them; by placing tear-off, self-stamped envelopes on the jackets of the magazines with the message ‘Help me read this’.

Results:
Within the first week itself, enquiries and donations started pouring in. Post the campaign period, Children of the World received over 300 sponsors for individual children, a number that far exceeded results in previous years. Our client also managed to set up makeshift schools across the city There were also many call-ins from people, many of whom are now volunteers for the programme.

Advertising Agency: Contract Advertising, New Delhi, India
Copywriter: Natasha M Martis
Creative Director / Art Director: Vineet Mahajan
Creative Director: Uddalak Gupta
Chief Creative Officer: Ravi Deshpande

Advertising Agency: Raynet O&M LiaoNing, China
Art Director / Photographer: Jin Shangkui
Copywriter: Li Bing