Apr
18
How Highsnobiety Is Shaping the Current Media Landscape
Posted in: UncategorizedHighsnobiety is a store, a website, a production agency and a clothing line. Oh, and Pamela Anderson is on the latest cover.
Apr
18
Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big Marketing Opportunity
Posted in: UncategorizedEven by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley Music and Arts Festival is notorious. In the hours after the annual concert’s end, tens of thousands of revelers sit bumper to bumper on Interstate 10 as far as 60 miles west of the grounds. There’s not much…
Apr
18
Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big Marketing Opportunity
Posted in: UncategorizedEven by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley Music and Arts Festival is notorious. In the hours after the annual concert’s end, tens of thousands of revelers sit bumper to bumper on Interstate 10 as far as 60 miles west of the grounds. There’s not much…
Apr
18
How Highsnobiety Is Shaping the Current Media Landscape
Posted in: UncategorizedHighsnobiety is a store, a website, a production agency and a clothing line. Oh, and Pamela Anderson is on the latest cover.
Apr
18
These Rising Creatives Won U.S. Cannes Young Lions Competition
Posted in: UncategorizedThe U.S. Cannes Young Lions Competition has its newest set of winners hailing from TBWAChiatDay LA, Weber Shandwick, Initiative and FCB New York. The 2024 winners will represent the U.S. in the global competition during the Cannes Lions Festival of Creativity in June. The competition is growing in the U.S. with more 500 teams ultimately…
Apr
18
How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing
Posted in: UncategorizedTipsy Scoop serves up sweet treats like spiked mint chip and vanilla bean bourbon that are meant to deliver a pleasant, light buzz similar to a dessert cocktail. But for years now, fans of the New York-based chain have been yearning for something that hits, well, a bit differently. Through a first-time collaboration with a…
Apr
18
How Highsnobiety Is Shaping the Current Media Landscape
Posted in: UncategorizedHighsnobiety is a store, a website, a production agency and a clothing line. Oh, and Pamela Anderson is on the latest cover.
Apr
18
Keep Snacking on Cheetos, But Try Using Your ‘Other Hand’ For Important Tasks
Posted in: UncategorizedIf an NBA superstar has Cheetle all over his Cheetos-eating right hand, he might whiff a few lefty high-fives. But, aside from slight embarrassment of the missed connection, it’s no big deal. It’s a different matter entirely if a cosmetic surgeon has to do that same switch-up, or a police sketch artist or a commuter…
Apr
18
Why Time’s Taylor Swift Feature Was Marked Brand Unsafe
Posted in: UncategorizedWhat do a feature on Taylor Swift, a profile of Sam Altman and a piece about the James Webb telescope all have in common? Last year, all three Time stories were deemed unsafe for brands to advertise against. The issues came from brand safety technology errantly flagging broad swaths of Time’s reporting as unsuitable for…
Apr
18
How Highsnobiety Is Shaping the Current Media Landscape
Posted in: UncategorizedHighsnobiety is a store, a website, a production agency and a clothing line. Oh, and Pamela Anderson is on the latest cover.
Apr
18
Food Art by Blue Noodle, Chennai
Posted in: UncategorizedAdvertising Agency: Blue Noodles, Chennai, India
Art Director: Anantha Narayan
Copywriter: Anantha Narayan
AI Artist: Albert Dall-E
Apr
17
Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
Posted in: UncategorizedSeveral brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media ecosystem, the actual shifting of dollars to purpose-owned or led organizations has proven elusive. The fact remains that…
Apr
17
Watch the newest commercials from Trivago, Target, Capri Sun and more
Posted in: UncategorizedA contestant on a (faux) game show answers questions about saving money on hotel bookings in a Trivago spot.
Apr
17
NotCo lança alternativa vegetal para “Sopa de Tartaruga” em nova campanha
Posted in: Uncategorized
Em uma colaboração pioneira, a NotCo uniu-se ao chef Diego Oka para lançar a “NotTurtle Soup”, uma alternativa vegetal para a tradicional sopa de tartaruga consumida em diversos países. A iniciativa visa preservar as tartarugas-verdes, cuja população global está drasticamente reduzida, sendo a caça para consumo um dos principais motivos de sua ameaça de extinção. …
Leia NotCo lança alternativa vegetal para “Sopa de Tartaruga” em nova campanha na íntegra no B9.
Apr
17
A New Home for Sundance? Festival Organizers Say It’s Possible.
Posted in: UncategorizedA 13-year contract with Park City, Utah, is set to expire in 2026 and the film festival is beginning a review process to see if it should move.
Apr
17
How CTV Marketers Are Using Gen AI to Improve Contextual Advertising
Posted in: UncategorizedGenerative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual advertising as well. Using gen AI, marketers can now scan the content of a series and gather more granular metadata, such as program details and closed captioning, to…
Apr
17
Blending Boundaries: Crafting Events That Thrive In-Person and Virtually
Posted in: UncategorizedTo make an event truly spectacular, relying on a photo wall and good food is not enough. You need to ensure that attendees are engaged and talking about it afterward. That’s how agency BMF creates its memorable events. BMF is a global creative marketing agency with a fully integrated service offering, including strategy, creative, experiential,…
Apr
17
“Meteli o Gole”: Pepsi revive entrevista de Vini Jr. em campanha para UEFA Champions League
Posted in: Uncategorized
Em nova campanha da Pepsi Black, o famoso “Meteli o Goli” de Vinicius Jr., que se tornou meme após uma entrevista em 2019, é revisitado. O jogador, embaixador global da marca, recria a cena com um novo twist: desta vez, ele “meteli o gole” no refrigerante. ? Conexão com a Champions: Como parte da ativação …
Leia “Meteli o Gole”: Pepsi revive entrevista de Vini Jr. em campanha para UEFA Champions League na íntegra no B9.
Apr
17
“DNA do Rock”: Billboard Brasil lança ferramenta para revelar influência de Sister Rosetta Tharpe na música
Posted in: Uncategorized
A Billboard Brasil lançou um aplicativo que explora as raízes musicais através de um “exame de DNA sonoro”. O app “DNA do Rock” permite aos usuários descobrir a influência oculta de Sister Rosetta Tharpe, considerada a verdadeira mãe do rock, em músicas contemporâneas. ? Homenagem a uma lenda: Ao destacar a contribuição de Sister Rosetta …
Leia “DNA do Rock”: Billboard Brasil lança ferramenta para revelar influência de Sister Rosetta Tharpe na música na íntegra no B9.
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