Domino's Wants to Roll Out This Gyroscopic Pizza Delivery System Worldwide

Here’s a solution to a problem you rarely think about but might occasionally fall victim to.

Domino’s Pizza in Brazil is so intent on convincing you that it will deliver you a pizza instead of a deformed pile of cheese and sauce that it has created an elaborate, pizza-stabilizing device to be mounted on the back of delivery motorcycles.

Created by agency Artplan, the device consists of a platform on two hemispheres that pivot to compensate for any tilting caused by turning, riding on a hill or hitting a speed bump. The cube holding the device glows at night, probably to strengthen the illusion that Domino’s is carrying around something important as opposed to just a lazy man’s dinner.

This technique reportedly will be expanded to roughly 10,000 Domino’s locations worldwide, meaning that soon, you too may be able to gawk at one in real life. Makes you wonder how we’ve gotten by without this revolutionary discovery.



Orquestra Sinfônica Brasileira revela o que existe por trás de trilhas sonoras clássicas

Na tentativa de atrair um público mais jovem para os concertos da Orquestra Sinfônica Brasileira, a ideia desta ação da Artplan era mostrar que todo mundo já gosta de música clássica, mesmo sem se dar conta disso.

A mensagem, porém, só poderia ser veiculada em uma plataforma que pudesse atingir em cheio o público jovem: o YouTube. Com banners em vídeos com cenas de diversos filmes clássicos, a campanha mostrava o que existia por trás de uma trilha sonora marcante – além da genialidade do John Willians, claro.

Segundo a agência, a ideia original era uma intervenção no próprio YouTube – à lá Tippex Experience – mas por se tratar de um trabalho pro bono, os links levaram para páginas externas: ET, Tubarão, Star Wars e Indiana Jones.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Rios Illustration

Une belle déclinaison et des montages d’effets 3D réalisés sur le travail d’illustration d’Otàvio Rios pour l’agence brésilienne Artplan. Le tout avec une baseline efficace “We put anything on paper”.

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Loterj scratch & win: Fly

Loterj scratch & win: Fly

It’s time you were raffled for something good.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: David Tabalipa
Copywriter: Danilo Maia
Photographer: Rudy Hühold
Published: March 2008

Loterj scratch & win: Gum

Loterj scratch & win: Gum

It’s time you were raffled for something good.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: David Tabalipa
Copywriter: Danilo Maia
Photographer: Rudy Hühold
Published: March 2008

Loterj scratch & win: Bird poop

Loterj scratch & win: Bird poop

It’s time you were raffled for something good.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: David Tabalipa
Copywriter: Danilo Maia
Photographer: Rudy Hühold
Published: March 2008

Niely Cosméticos: Carol

Niely Cosméticos: Carol

You change the color, the color changes you. Cor & Ton 7.66 Intense Red.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Marcio Barros
Copywriter: Nina Góes
Illustrator: Antonia Mendes

Niely Cosméticos: Maria

Niely Cosméticos: Maria

You change the color, the color changes you. Cor & Ton 6.7 Chocolate.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Marcio Barros
Copywriter: Nina Góes
Illustrator: Antonia Mendes

Niely Cosméticos: Alice

Niely Cosméticos: Alice

You change the color, the color changes you. Cor & Ton 7.1 Medium Blond.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Marcio Barros
Copywriter: Nina Góes
Illustrator: Antonia Mendes