Hasta La Creative!

Caters News a réuni des clichés étonnants, dans lesquels différents animaux sont difficilement différentiables du décor. Des images surprenantes, montrant de jolies teintes de couleurs, et nous montrant la capacité de différentes espèces à se fondre dans un environnement. Plus de détails ci-dessous.

Le photographe italien Andrea Alessio a fait la série « Un_Natural Bestiary » dans laquelle il représente des animaux dans un zoo, avec une certaine mélancolie et un sentiment de solitude qui se lisent dans leurs regards à travers les barreaux. Des photos en noir et blanc avec de jolis contrastes à découvrir.

Voici le résultat d’une collaboration entre Giulio Lacchetti et Francesco A.Fiorentio. Les 3 planches de surf tirent leurs formes d’animaux marins : baleines, dauphins ou requins. Les ailerons de chaque planches sont façonnés d’une manière qui reste fidèle aux mammifères. Des œuvres photographiées par Max Rommel.

Planches de surf inspirées des mammifères marins.

Nez d’un orque.

Queue d’un orque.

Planche de surf dauphin.

Planche de surf orque.

Planche de surf baleine.

Nez d’un dauphin.

Queue d’un dauphin.

Nez d’une baleine.

Cat and budgie—sworn enemies in the real world, last time I checked—join forces to tout British TV service Freeview in these extremely silly spots from Leo Burnett London.

Kitty paws open the birdcage and the pair perform a soulful duet of of the Marvin Gaye/Tammi Terrell tune "You're All I Need to Get By." Their owner's thoroughly baffled, and a voiceover tells us, "Entertainment—it's even better when it's free. Ninety-five percent of the nation's top TV, no monthly cost. Freeview. How good is that?" Not nearly as good as a singing cat and budgie, I'm sure. (Or a singing cat and kid, but that's a different ad.)

Phillip Meyler and Darren Keff, the Burnett creatives who crafted the campaign, tell AdFreak they took their inspiration from examples of real-world entertainment that people enjoy all the more because they are free, such as watching pets play together. A cat and budgie were chosen because the grandmothers of both Meyler and Keff have this particular "classic" pairing of pets.

The fun effort from director Ne-O at production house Stink is exceedingly cute—and cute critters almost always score in ads. But there's implicit tension that gives the commercial something extra. On first viewing, I wondered if the cat would ultimately eat the budgie. Or vice versa. Maybe in the sequel. Or else Freeview could add a Kinky tadpole from last year's spot and make it a trio. 

A series of 20-second clips introducing the "Budgiecat" are even stranger than the minute-long centerpiece spot. Here, the creatures don't just duet, they physically meld, like a matter-transporter experiment gone awry, into a mischievous feline-faced feathered freak. You know you want one.

People for the Ethical Treatment of Animals, well known for its naked celebrity spokespeople and shockvertising, takes a slightly less controversial approach in a new campaign breaking this week.

In video and print ads, PETA tells a story of animal cruelty entirely in emoji, with hammers, hypodermics and handguns making short work of adorable bunnies, monkeys and tigers. Semi-spoiler alert: They turn into skeletons at the end, but there's no actual carnage depicted. Still, it's a PETA ad, so there will be blood, albeit cartoonish this time.

The nonprofit group said it went the iconic route because this campaign is aimed at the young, a demo who likely wouldn't be able to identify Pamela Anderson, clothed or not. The ads come from Los Angeles agency BPG with an assist from Waterfall Mobile for an emoji-based texting feature that allows people to donate money to the cause.

The campaign is running in national magazines and on PETA's blog and website, YouTube channel, Facebook page, Twitter and Instagram accounts. What do you think, readers? Thumbs up or face punch?

Credits below.

CREDITS
Client: PETA

Agency: BPG Agency
Chief Creative Officer: Steph Sebbag
Group Creative Director, Art Director: Frank Dattalo
Copywriter: Kevin Samuels
Creative Director: Ryan Hunnewell

Editing Company: Cut+Run
Editors: Steve Gandolfi, Sean Fazende
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Senior Producer: Amburr Farls

Visual Effects: David Parker, Cut+Run
Senior Producer: Liz Lydecker

Music: Finger Music and Sound Design

It's a wonder that cat-related brands don't already rule the Internet.

Cat-food brand and renowned jingle lover Meow Mix makes a move in that direction with an amusing and even potentially useful parody of Kickstarter—called Catstarter—envisioned as a way to crowdsource cool new cat-related inventions. Ad agency EVB conceived the site as a playful, feline-focused version of the well-known crowdfunding platform. But instead of actually backing Catstarter projects financially, you can just click on the ones you like, and Meow Mix will produce the most popular ones.

The site launches with three products; the top vote getter will go into production this spring. (The heated companion keyboard is an inspired one that I'll back right now.) It's also an R&D lab of sorts, as the brand also wants people to suggest ideas for making kitty lives better—something we can all get behind, yes?

Full credits below.

CREDITS
Client: Meow Mix
Campaign: Meow Mix Catstarter
Agency: EVB 
Executive Creative Director: Steve Babcock
Creative Directors: Patrick Maravilla (Copy), David Byrd (Art)
Art Director: Tom Zukoski
Copywriter: Nate Gagnon
Designer: Markandeya Sendan
Illustrator: Natalia Martinez
Motion Graphics Designer: Kevin Brown
Sound Designer: J. Michael Neal
Director of Technology: Ken Goldfarb
Lead Interactive Developer: Josh Kanner
Interactive Developer: Ken Crosby
Senior Producer: Kevin Turner
Vice President, Director of Account Management: Kathleen Foutz
Strategist: Neeti Newaskar
Producer: Kevin Turner

The parodies of fashion brand Wren's super-viral "First Kiss" ad keep flowing in. Here's ad agency Mother London's entry—"First Sniff," starring a bunch of dogs.

Stranger dogs tend to get pretty intimate pretty quickly, and so all the hesitancy in the first half the video, I suppose, is the joke here. Before long, though, there are plenty of noses in butts and all is right with the world again.

The original "First Kiss" video, by the way, has topped 40 million views since Monday.

Google is always testing the limits of its all-seeing eye, and the tech giant's newest project puts its relentless reach to good use.

Partnering with Polar Bears International to raise awareness of the species' plight amid a changing climate, Google Maps has created a series of Street View images taking you on a tundra tour of the "polar bear capital of the world," Churchill, Canada.

In a guest post on Google's blog, Polar Bear International chief Krista Wright describes what it took to create a 360-degree look at this incredibly isolated region:

"The Google Maps team mounted the Street View Trekker onto a specially designed 'Tundra Buggy,' allowing us to travel across this fragile landscape without interfering with the polar bears or other native species. Through October and November we collected Street View imagery from the shores of Hudson's Bay as the polar bears waited for the sea ice to freeze over."

Polar Bear International also uses the Google Maps API to power its fascinating Bear Tracker.

Watch the video below for a look behind the scenes at the project and to learn more about the risks facing polar bears in the region:

It must be nice to be Three.

The British mobile network has the most fun-loving advertising slogan around: "We all need silly stuff." And Wieden + Kennedy in London makes the most of that promisingly vague positioning. Last year, we had the dancing Shetland pony. Now, it's time for the singing cat.

The new ad is brilliantly shot by Traktor, and features remarkable performances—not just by the preternaturally talented kitty but by the girl, too, who apparently was born to lip-sync old Starship songs. (W+K London has lots of relevant feline experience, too, of course, having also done the much-loved "Cats With Thumbs" work for Cravendale.)

The only downside: The related website, where you can upload your photo and "star in your own kitten-rocking, face-morphing music video," doesn't load outside the U.K.

Credits below. Via Unruly Media.

CREDITS
Client: Three
Agency: Wieden + Kennedy, London
Creative Directors: Dan Norris, Ray Shaughnessy
Creatives: Chris Lapham, Aaron McGurk, Luke Tipping
Production Company: Partizan
Directors: Traktor
Postproduction: MPC

Créé par Yuki Ariga pour le fabricant de mouchoirs japonais Nepia, ce beau court métrage propose une animation d’origamis faits de mouchoirs délicatement pliés représentant des animaux. Voici un making-of d’une imagination et d’une créativité débordante et plus de visuels dans la suite de l’article.