Hasta La Creative!

It is an aged rum. The copy in Spanish reads: Qué rico es tomarse el tiempo. It has a double meaning:
1. It is great to pass time relaxed enjoying yourself.
2. It is nice to take the time (an aged rum).

Advertising Agency: Olabuenaga Chemistri, Mexico
VP Creative: Jorge Cuchi
Group Creative Director: Pablo Ferrari
Ass. Creative Director: Hugo Castillo
Art Directors: Gert Kiebooms, Héctor Colín
Copywriter: Natividad Gidi
Photographer: Dominó / Uruguay
Published: December 2007

This is also our challenge. To be in the environment without being noted.

Advertising Agency: Quê, Rio de Janeiro, Brazil
Art Director:Fernando Freitas
Copywriter: Chiquinho Lucchini
Photographer: Platinum
Published: September 2007

Advertising Agency: Target, St. John’s, Canada
Creative Director: Tom Murphy
Art Directors: Jessica Tipping, James Jung
Copywriters: Sarah Watton, Jenny Smith
Photographer: Ned Pratt
Released: December 2007

Dress your four-year-old in knits that aren’t made by a four-year-old.

Advertising Agency: Target, St. John’s, Canada
Creative Director: Tom Murphy
Art Directors: Jessica Tipping, James Jung
Copywriters: Sarah Watton, Jenny Smith
Photographer: Ned Pratt
Published: December 2007

Remember when you wish someone loves you back?
It’s the same.
www.serenemobile.com

Advertising School: Art and Design Pan American School
Art Director: Thiago Elias
Copywriter: Sidney Freitas
Illustrator: Anoop Pc

Remember when you fell in love?
It’s the same.
www.serenemobile.com

Advertising School: Art and Design Pan American School
Art Director: Thiago Elias
Copywriter: Sidney Freitas
Illustrator: Anoop Pc

Face it, everyone crashes. And when you’re one of the world’s best freeskiers, you crash harder. Which is why Jon relies on his Crowbar’s® Impact Protection Technology. Plus, he knows their High Definition Optics® offer perfect clarity, while the side outriggers create a pressure-free fit. Jon Olsson, always ready for whatever.

Advertising Agency: Oakley Creative
Art Director: Marcel Seva
Copywriter: Steve Elliot
Photographer: Vincent Skoglund

Eero Ettala is the personification of no holds barred. So he needs goggles he can trust to fit perfectly and perform consistently. Eero’s choice: the Crowbar® Goggle, featuring special side outriggers that distribute frame pressure evenly for an unmatched fit and High Definition Optics® for exceptional clarity. Eero Ettala, always ready for whatever.

Advertising Agency: Oakley Creative
Art Director: Marcel Seva
Copywriter: Steve Elliot
Photographer: Danny Zapalac

Unfortunately, some fairy tales never reach their happy ending.
Sudden Unexplained Death in Childhood can occur after a child’s first birthday.

Advertising Agency: Della Femina, New York, USA
Creative Director: Jerry Della Femina
Art Director: Einav Jacubovich
Copywriter: Cristine Esguerra
Illustrator: Steve Mack
Published: December 2007

Interactive print ad that appeared in newspapers and on campuses. The ads encourage the consumer to crumple up the soccer ball patterned ad and play a spontaneous pick up game hence spreading the love of the sport throughout the city. Download the pdf of the poster, print and play.

Advertising Agency: Palm Arnold communications, Canada
Creative Directors: Pascal DeDecker, Christina Brown
Copywriter: Jean-Laurent Py
Art Director: Sébastien Boutebel