Hasta La Creative!

Clarifying life since 1920.

Advertising Agency: The Side Project / NYC, USA
Creative Director: Carmine Coppola
Copywriters / Art Director: Shiraz Gani, Carmine Coppola
Art Buyer: Conrad Sanderson

3-phase creative:
Word “Homeless” is composed of 143 individual portraits of actual Denver homeless, shot over a four week period.
Two weeks later, half the faces in “less” are gone.
Two weeks after that, only the faces in “Home” are left.

Agency went to shelters to shoot dignified portraits of 143 homeless men, women and children, then composed them into the word “Homeless.” Over the coming weeks, some of the homeless portraits will be removed, and a “Home” will come into view. Just like what the Denver Rescue Mission hopes to accomplish for its clients.

Advertising Agency: Cultivator, Denver, USA

TM issued an inter-agency YouTube challenge open to anyone in the agency. The rules were simple, any original content Video with the most tallied views or sheer creativity won prizes ranging From Itunes gift cards to Ipods. Our webisodes helped drive more than 60 original films created by creatives, account people and mailroom guys, To grab a camera and start making user generated content. Recently the Webisodes made it into the One Show film fest, One Screen. They are Silly little shorts, but that’s what YouTube is all about.

Advertising Agency: TM, Dallas, Texas USA
Art Director: Silver Cuellar
Copywriter: Brian Dunaway
Production Company: T3RR! Collective
Aired: November 2007

TM issued an inter-agency YouTube challenge open to anyone in the agency. The rules were simple, any original content Video with the most tallied views or sheer creativity won prizes ranging From Itunes gift cards to Ipods. Our webisodes helped drive more than 60 original films created by creatives, account people and mailroom guys, To grab a camera and start making user generated content. Recently the Webisodes made it into the One Show film fest, One Screen. They are Silly little shorts, but that’s what YouTube is all about.

Advertising Agency: TM, Dallas, Texas USA
Art Director: Silver Cuellar
Copywriter: Brian Dunaway
Production Company: T3RR! Collective
Aired: November 2007

Advertising Agency: age. Comunicações, São Paulo, Brasil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Directors: Paulo Pretti, Luter Filho
Copywriter: Ana Reber
Illustrator: Elisa Sassi
Published: May 2007

Advertising Agency: age. Comunicações, São Paulo, Brasil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Directors: Paulo Pretti, Luter Filho
Copywriter: Ana Reber
Illustrator: Pedro Arcoverde
Published: May 2007

Advertising Agency: age. Comunicações, São Paulo, Brasil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Directors: Paulo Pretti, Luter Filho
Copywriter: Ana Reber
Illustrator: Javier Talavera
Published: May 2007

Advertising Agency: Leo Burnett Santiago, Chile
Executive Creative Director: Hector Orellana
Creative Director / Copywriter: Delfo Banchero
Art Director / Illustrator: Maria Batlle

Advertising Agency: Leo Burnett Santiago, Chile
Executive Creative Director: Hector Orellana
Creative Director / Copywriter: Delfo Banchero
Art Director / Illustrator: Maria Batlle

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Advertising Agency: YO Propaganda, Brazil
Via: Kuteev