Hasta La Creative!

3-phase creative:
Word “Homeless” is composed of 143 individual portraits of actual Denver homeless, shot over a four week period.
Two weeks later, half the faces in “less” are gone.
Two weeks after that, only the faces in “Home” are left.

Agency went to shelters to shoot dignified portraits of 143 homeless men, women and children, then composed them into the word “Homeless.” Over the coming weeks, some of the homeless portraits will be removed, and a “Home” will come into view. Just like what the Denver Rescue Mission hopes to accomplish for its clients.

Advertising Agency: Cultivator, Denver, USA