The 10 Most Sexist Ads of 2013

In a lot of ways, 2013 was an amazing year for the portrayal of women in advertising. Ogilvy's "Real Beauty Sketches" for Dove sparked a massive discussion of self-image and the definition of beauty. UN Women's "Autocomplete Truth" campaign brilliantly highlighted inequality worldwide. GoldieBlox created a viral anthem for girl empowerment (while admittedly fostering some avoidable ill will along the way). And a Pantene ad from the Philippines took issue with gender hypocrisy in the workplace.

But not every ad in 2013 was a coup for feminism. Today, we look back at some of the more egregious examples of negative stereotypes about women from ads around the world this year. Some might bother you more than others, but either way, it's a debate worth having.


    

Merchandise Uses Olympics Principles Against Russian Anti-Gay Laws

In time for the Winter Games in Sochi, a prominent campaign is highlighting the anti-discrimination language of the Olympic charter.

    



Built to Wear Installation

A l’occasion de la Biennale de Shenzhen 2009 à Hong Kong, voici une impressionnante installation comprenant 10 000 tee-shirts de la marque American Apparel. Il s’agit d’une structure suspendue, en collaboration avec le studio Ball-Nogues. Plus d’images dans la suite.



ball2

ball4

ball6

ball7

ball8

ball5

ball3









Previously on Fubiz