Hasta La Creative!

To promote the launching of the Playboy magazine with Michelle Costa, contestant from Big Brother Brazil, they transformed a newstand in a reality show. A real camera and a TV were installed at the display, making the customers of the newsstand have the same feeling of the program participants. The title of the display reinforces the idea: You will feel inside the Big Brother Brazil. Michell Costa, from the BBB to playboy in an amazing photo shooting.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas and Wilson Mateos
Art Director: Bruno Borges
Copywriter: Thomaz Dantas

Swiss Skydive may be the biggest skydiving school in Switzerland, but it lacks the cash to launch a large-scale advertising campaign. The lifted the floors of the elavators in multi-storey buildings with special panels that gave elavator users the feeling they were in free fall. Extensive TV and press coverage in regional and nationwide media.

Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Directors: Kim Sokola, Rahel Boesinger

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Creative: Daniel Nelson
Creative: Alexander Bartleet
Producer: Rowena Caesar

Breast cancer is the cancer with the highest incidence in Portugal. About 4,500 new cases are detected annually. And the death rate is one of the highest in Europe. Their challenge was to create a simple low-cost action to raise women’s awareness about the importance of self-exams and thus help them detect breast nodules or lumps. Simple and revealing, just like the self-exam. The agency created an anti-stress ball with a defomed stone inside, simulating a tumour. On squeezing the ball, the women feels a foreign object wich raises her curiosity. “You don’t see breast cancer. You feel it. Do the self-exam”. 50,000 balls and a flyer – explaining the correct way of doing the self-exame were produced and distributed to women on the street, at companies, hospitals and at theme-related events. During the action period, records showed a 22% increase in mammography exams and a 28% rise inhospital consultations.

Advertising Agency: McCann Erickson, Portugal
Chief Creative Officer: Pedro Pina
Executive Creative Director: João Taveira
Copywriter: Emerson Braga
Art Directors: André Lopes, Rita Andrade
Account Supervisor: Sônia Correia
Producer: Rui Paz

“When one person donates his eyes, two blind people can see.”

JWT inserted this magazine innovation in a national weekly. In its folded form, the reader saw one part of the message wich was, “When one person donates his eyes…” and a visual of a normal man. But as the reader pulled the fold away, the visual showed images of two blind men with eyesight restored in one eye each. And the full message, “When one person donates his eyes, two blind people can see.” This was a relatively unknown fact which was brought to light with this simple innovation. And as a result eyebanks across the country showed a sudden spurge in the number of willing donors.

Advertising Agency: JWT, Mumbai, India
Executive Creative Director: Tista Sen
Creative Director / Art Director: Anagha Nigwekar
Photographer: Suresh Natrajan
Illustrator: Milind Narvekar
Copywriters: Anagha Nigwekar, Sundar Iyer

“The 1×1 from McDonald’s.”

Advert for the 1×1 McDonald’s products which cost only 1 Euro, each.

Advertising Agency: Heye & Partner GmbH, Munich, Germany
Creative Director: Jan Okusluk, Oliver Diehr
Art Director: Volker Heuer
Copywriter: Volker Heuer
Photographer: Mathias Remmling

“In many countries the press is censored every day. You can make a difference: WWW.IGFM.DE”

Advertising Agency: Jung von Matt/Alster, Germany
Creative Directors: Armin Jochum, Deneke von Weltzien, Christian Fritsche, Thim Wagner
Art Director: Maximilian Rieder
Copywriter: Fabian Königer
Illustrator: Marcel Grein

john4hannah.com

“Hannah Davis, will you be my valentine. The things we do for love: Priceless.”

Advertising Agency: McCann , Creative Director: Matt Crabtree
Art Director: Ben Brazier
Copywriter: Johnny Skinner
Other additional credits: John Martin, Gary Todd
Released: February 2009
Average:

Tryvann Winter Park is a modern and highly equipped ski resort only 15 minutes from the center of Norway’s capital city, Oslo. Whilst downtown can be completely free of snow, Tryvann can be a winter wonderland with perfect ski conditions. A smart technical solution made it possible to create a mini snowstorm inside transparant billboards. Every time it snowed at Tryvann Winter Park, mini snowstorm was started and stopped by sending an SMS.

Advertising Agency: TBWA\Oslo, Norway
Creative Director: Erik Heisholt
Art Directors: Eva Grefstad Knudsen, Trygve Sørli
Copywriters: Henrik Bydal, Kristoffer Reppen

“Your contribution can end child labour.”

Advertising Agency: JWT, Mumbai, India
Creative Directors: Tista Sen, Shammsunder Gooud
Art Director / Copywriter: Shammsunder Gooud
Photographer: Avadhut Hembade