Sony Pictures 2012 The Movie: Flooding the subway

2012_metro

Campaign of the film’s release in 2012 in Brazil. Action in the subway Cantagalo, in Copacabana – Rio de Janeiro, where a patch of about 45m on each side simulates a flood the submay.

Advertising Agency: Espaço/Z, Rio de Janeiro, Brazil
Creative Director: Antônio Guerra, Zé Maria de Oliveira.
Art Director: Filippe Vidal, Murilo Silvio, Julio Costa, Antônio Guerra
Copywriter: Felippe Mendonça
Published: October 2009

IOM: Stop Human Trafficking

iom_stop human traffic

Advertising Agency: McCann, Kenya
Creative Director: Inam Kazimi
Art Director: Martin Mwangi
Copywriter: Inam Kazimi

De Lijn: Night bus poster

duvalguillaume-delijn-nightbus

National public transport company De Lijn wanted to announce its increased night schedule. We used existing event posters to promote the night bus and placed passe-partouts over it that read: “whatever you’re planning tonight, plan your transport too. Take the night bus”. http://www.nachtlijn.be

Advertising Agency: Duval Guillaume, Belgium
Creative Directors: Katrien Bottez & Peter Ampe
Copywriter: Geerard Van de Walle
Art Director: Sven Van Hooydonck
Online Art Director: Derek Brouwers
Account handling: Matthias Dubois & Tom Sneppe
Art Buyer: Ingrid Deuss
Print Producer: May-Britt Verhoeven
Photographer: Ever Thiry
Retouching: Fred Dupont

Coca Cola: Velcro posters

COCA GRIP Velcro

Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Copywriter: Sergio Alonso, Souen Le Van
Art Director: Souen Le Van, Sergio Alonso
Published: April 2009

McDonald’s: Burrito

McDonald's_Burrito

Advertising Agency: Cossette, Toronto, Canada
Creative Directors: Dave Douglass, Pete Breton
Art Director: Colin Brown
Copywriter: Tom Greco

Volkswagen Golf GTI: Bag

VolkswagenGolfGTIBag

Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard

WeightWatchers: Bulges

WeightWatchers72dpi

“Together we get rid of pounds ”

Advertising Agency: Euro Rscg, Zurich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Nemi Gajic
Graphic Designer: Roswitha Brülisauer/Isabelle Bühler

UNICEF: The UNICEF Landmine Stickers

UNICEF_The_UNICEF_Landmine_Stickers

“In many countries, landmines are still an insidious danger to civilians. That’s what we wanted to show to anybody who walked pass the UNICEF information booths. We placed „invisible“ Landmine-stickers on the floor: Their self-adhesive topsides looked exactly like the floor. When people walked over them, they stuck to their feet. While removing the stickers, people discovered the picture of a landmine on the bottom side. They were also informed that in many other countries, they would have been the victim of a landmine just at this moment. At the booths, people could get further informations and donate to UNICEF.”

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Heinzel, Peter Steger, Andreas Pauli, Kerrin Nausch
Copywriters: Florian Kroeber
Art Directors: Claudia Boeckler
Photographers: Heine, Lenz, Zizka
Others: Jeanette Bohné, Eva Muenstermann, Tobias Nientiedt

Eichborn: Fly Banner

To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany

Rolighetsteorin.se: Bottle Bank Arcade Machine

We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory. http://www.rolighetsteorin.se/

More subjects here.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Simon Higby
Web Director: Simon Mogren
Web Producer: Pontus Kindblad, Daniel Alinder
Web Designer: Karl-Johan Vogelius
Production Company: Birth, Stockholm

Hasbro Cluedo: Candle, Knife, Blood

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presentazione_en_2

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Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Salvatore Zanfrisco
Copywriter: Daniela De Seta
Supervisor: Valerio Le Moli
Account Director: Simone Lucarelli
Photography: Manuela Crippa, Alessandra Magister

Asthma Foundation: Suffocation

asthma_magazine_insert_award_board_2

“Help New Zealand children breather easier. Inserts placed inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocation effect that asthma has on New Zealand children.”

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Copywriters: Tom Paine, Ben Pegler
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood
Account manager: Petra Skoric

found at bestadsontv

Heineken: Green is the New Black

Heineken_Green_is_the_New_Black

Advertising Agency: JWT, San Juan, San Juan
Creative Director: Jaime Rosado
Copywriter: Jaime Rosado
Art Director: Johanna Santiago
Editor: Mizael Morales
Sound Engineer: Carlos Dávila

HOT cable TV: 140 meter magnetic billboard

HOT magnetic billboard

A 140 meter long magnetic billboard, onto which we affixed 6,000 cut-outs of entertainment celebrities which the public was invited to take peel off and take home with them.
To maintain its leadership in an aggressive marketplace, the HOT cable TV network decided recently to increase its programme acquisition, adding more award-winning shows to its portfolio
As part of a 360 campaign entitled ‘At home with the stars’, BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them
The entire display was stripped bare within 2 hours of launch, and was consequently restocked several times. The event became an instant hit and was picked up by leading media channels, including live coverage on breakfast TV.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Executive Creative Officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Uri Dagan
Copywriter: Eliad Friedman
Account Director: Yael Ron
Account Supervisor: Sigal Tzur
Account Executive: Nataly Ziv
Planning director: Amit Koren
Planning supervisor: Shani Goldberg
Launched: October 2009, Tel Aviv

Testicular Cancer Awareness Campaign: Check Them

CHECK_THEM_picture-board

Advertising Agency: McCann Erickson, Skopje, Macedonia
Creative Director: Ivica Spasovski
Art Directors: Vladimir Manev, Ivica Spasovski
Copywriter: Ivica Spasovski, Vladimir Manev
Photographer: Tomislav Maric, Boro Rudic
Additional credits: Ilija Iko Karov, Aleksandar Achko Krstevski, Verigo

IKEA: Sliding Doors

storage_Sliding_Doors

Advertising Agency: 303, Perth, Australia
Creative Director: Lindsay Medalia
Copywriter: Richard Berney
Art Director: Richard Berney
Account Manager: Jane Natalizio

Amnistía Internacional: Lighter

ENCENDEDOR_AMNISTIA_INGLES

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: César Ojeda
Art Director: Michael Burgos
Copywriters: Raúl Estrela, Pancho González
Illustrator: Michael Burgos
Account manager: Alexis Sfeir

Fairfax/The Sydney Morning Herald: Size Change

sydney-morning-herald

Advertising Agency: Whybin/TBWA/Tequila, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Copywriter: Joe Craig
Producer: Jessie Williams
Photographer: Ben Rollison / StudioGo

Enel: Twitter-Ledwall

Here’s the blog: http://www.enelcontemporaneablog.it/?langswitch_lang=en

Enel doesn’t provide just traditional energy. It also provides the energy of contemporary art through Enel Contemporanea. This year they commissioned a piece to a major american artist: Doug Aitken. To promote the initiative, we created a blog that will keep people up to date of everything that’s going on backstage, from the organising phase right up to the unveiling. The blog interacts with a huge wall of light: the first TWITTER-LEDWALL in the heart of Rome, where everyone can read the work’s updates and tweet back in real time.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Alessando Orlandi, Agostino Toscana
Art Director: Manuel Musilli
Copywriter: Laura Sordi
Additional credits: H Films
Published: October 2009

Volkswagen: Dream bubbles

vwwish

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe
Copywriter: Peri van Papendorp