May
27
Iams Dog Food: Frisbee
Posted in: Uncategorized
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Creatives: Vince Lagana, Steven Jackson, Luke Chess
Photographer: Marc the Phodographer
May
25
Pedigree: Adoption Refuge
Posted in: UncategorizedAdvertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director: Cristian Lopez
Art Director: Gonzalo Arevalo
Producer: Gonzalo Orellana
May
24
Loctite Super Attack: Business card
Posted in: Uncategorized
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Aureliano Fontana, Cristina Marcellini
Copywriters: Valerio Le Moli, Bruno Vohwinkel
May
24
Double A: Tissue jam
Posted in: Uncategorized
Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Suewon Chang, Hyoyeon Kim
Copywriters: Eugene Park, Keunho Kim
Chief Creative Officer: Wain Choi
Released: November 2008
May
24
Breast cancer awareness: Take her bra off
Posted in: Uncategorized
The main objective of this project is to make cancer patients, who has her breast removed, smile again through the donation and 10,999 voluntary made Imitation breasts. A main idea is attaching real breast implants to breast area of woman pictures that will make that area looks eminent and make people pay attention to the picture. They will put a few words “Take her bra off” then if there is anyone touch, a picture of woman with out breast will appear immediately with the message that asking help for 10,999 waiting patients. Audients who see this new media may just feel funny and excite at first but will feel pity and pay more attention to the patients then.
Advertising Agency: High, Bangkok, Thailand
Creative Director / Art Director: Danuthas Thamaraksa
Copywriters: Nanthawat Mankhong, Danuthas Thamaraksa Photographer: Hong Tae
Retoucher: Tora
Released: August 2008
May
24
Publicis Brazil: T-Shirt
Posted in: Uncategorized
Publicis Brazil 2009 T-Shirt. The invitation for Publicis’ year-end party was a t-shirt all employees had to wear. Each t-shirt had the logo and the phrase: “I have been infected”, in reference to the agency’s positioning: “contagious ideas”. At the entrance of the party was a large panel was for guests to confirm their presence. In doing so, the t-shirts were exposed to a beam of black light that “charged” hidden drawings, which became visible in the dark, distinguishing the male and female versions. It topped people’s expectations and became the starting point to what became a great event.
Advertising Agency: Publicis, Brazil
Creative Director: Alessandro Cassulino, Hugo Rodrigues
Art Director: Antonio Correa
Illustratior: Marcelo Dalbosco
Published/Released: December 2008
May
23
Vodafone / Earth Hour: Fluorescent freecard
Posted in: Uncategorized
“Switch off the light one more time on March 28th between 20:30 and 21:30! Let this be your vote against global warming.”
Advertising Agency: DDB, Budapest, Hungary
Creative Director: Dezso Nagy
Group Head: Lukasz Brzozowski
Art Directors: Krisztian Vollmuth, Carlos Santamaria
Copywriters: Gabor Ferenczy, Peter Zsembery
Client Service: Reka Toth
May
20
National Geographic: Jail set
Posted in: Uncategorized
Advertising Agency: H, Paris, France
Creative Director: Fabrice Delacourt, Olivier Desmettre
Art Director: Philippe Boucheron
Photographer: Emmanuel Pierrot
Published: October 2008
May
18
Andrea Romani: Ecological Business Card
Posted in: Uncategorized
Design a business card for an environmental consultant. Business cards are usually made of paper. But using paper, even recycled, is not good for the environment. To avoid this issue, the solution was to not print any card at all, but to create a rubber stamp and then “recycle” anything that is at hand (carton paper, cigarette packs, napkins, and other wastes) into business cards. The new “business card” communicates clearly what this proffesional offers: clever new ways of recycling, saving money and protecting the environment. More than a card it’s a piece of communication.
Advertising Agency: Fischer, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
May
15
JWT New York: Intern shirts
Posted in: Uncategorized
Advertising Agency: JWT, New York, USA
Executive Creative Directors: Kash Sree, Ty Montague
Art Director: Jackie Anzaldi
Copywriter: Adam Noel
Released: May 2007
May
14
GasX: Fries
Posted in: Uncategorized
Advertising Agency: Rivas Herrera / Y&R,Quito, Ecuador
Creative Team: Marco Salvador, Carlos Mera, Nicolas Lugo, George Bohorquez, David Acosta
Photographer: Marco Andino
Released: April 2009
May
12
Tibits vegetarian restaurant: Fork
Posted in: Uncategorized
“Very, very fresh vegetarian food.”
Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Director: Priscilla Kämpfer
May
12
Lamisil: Stop the spread
Posted in: Uncategorized
Advertising Agency: Saatchi & Saatchi, Germany
Chief Creative Director: Burkhart von Scheven
Art Director: Patrick Ackmann
Copywriter: William John
Illustrator/Artist: Jethro Haynes
May
08
Sundown Solar Protection: Sob o Sol
Posted in: Uncategorized
Magazine insert that invites the reader to discover an image that shows who uses and who doesn’t use Sundown. When exposing the insert to the light (UVB rays), the man, that apparently doesn’t use the product, becomes very red, while the woman, with Sundown in her purse and on her body, maintains a sun tan. The redness ceases once the image is taken away from the light.
Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographers: Rodrigo Ribeiro, Sérgio Prado
Account Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella
Account Director: André Silveira
May
08
WWF: Save the planet
Posted in: Uncategorized
Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Julio Andery, Rodolfo Sampaio
Art Director: Alexandre Magre
Media: Fabricio Andrade, Fabiana Manfred
Photographer: Sergio Prado
Planning: Philippe Bertrand
Advertisers supervisors: Heloísa Helena de Oliveira, João Gonçalves
Producer: Nereu Marinho Da Costa
Account supervisors: Ana Paula, Grassmann Andery, Polika Teixeira
May
07
Pantene: Envelope
Posted in: Uncategorized
Media establishments received a variety of information on Pantene’s latest products and most recent events in a branded envelope. The string that seals the envelope appears to be coming from the woman’s hair on the flap. To seal or unseal it means putting pressure on the string effectively dramatizing strong hair.
Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Creative Director: Supat Wattanakuljarus
Associate Creative Director: Kanny Chan
Art Director: Lee Wee Ping
Copywriter: Angelica Tijam
Retoucher: Lee Kah Men, Studio Rom
May
06
Amnesty International: Frau im Koffer
Posted in: Uncategorized
Amnesty International in Germany celebrated the 60th anniversary of human rights in 2008 with “Frau im Koffer”, an ambient advertising campaign at German airports. “Woman in Suitcase” stunt involved putting a woman in a transparent suitcase and sending her around the baggage carousel with what appeared to be official airport stickers. Upon closer inspection airline passengers discovered that this was a protest against human trafficking.
Advertising Agency: Serviceplan, Munich, Germany
May
05
Mercedes Sprinter: True Greatness
Posted in: Uncategorized
As the Sprinter is the Mercedes of transportation vehicles, their objective was to arouse interest in the Mercedes Sprinter and establish the van as a class of its own. What could be more persuasive than the vehicle itself? Therefore they brought the Sprinter from the Mercedes dealer directly to the target audience. Open the doors – for a surprising billboard idea. Discover “True Greatness”.
Advertising Agency: Lukas Lindemann Rosinski, Hamburg, Germany
found at directdaily
May
04
Doy Doy: Kebab Truck
Posted in: Uncategorized
“Germany’s biggest kebab. Doy Doy.”
Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
CCO: Burkhart von Scheven
Creative Director: Mark Karatas
Art Director: Patrick Ackmann, Alexander Fechner
Copywriter: William John, Heike Erdelmeier, Dorothea Eckhardt
Ilustrator: Artmos4
May
04
Friends 91.9fm: Monster microphone
Posted in: Uncategorized
“Host a show from home.”
Advertising Agency: Bates 141, Calcutta, India
Executive Creative Directors: Anurag Hira, Souvik Misra
Creative Director / Copywriter: Arjun Mukherjee
Art Director: Diptanshu Roy
Photographer: Sanjib Ghosh
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