May
01
MTV: Calculator
Posted in: Uncategorized
Advertising Agency: Loducca, São Paulo, Brazil
Creative Director / Copywriter: Guga Ketzer
Art Director: Cassio Moron
Released: April 2009
May
01
Fijitravel: Naked
Posted in: Uncategorized
The clothes in front of the billboard were constantly “updated” during the campaign period.
Advertising Agency: TBWA\OSLO, Oslo, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Photographer: Heia Espen
Other additional credits: Hedvig Tollefsen
Released: April 2009
Apr
29
IKEA: Messy bus shelter
Posted in: Uncategorized
“It takes little to tidy up the kitchen.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Published: April 2009
Apr
29
ISHR (International Society for Human Rights): Frame Poster
Posted in: Uncategorized
Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Peter Buck, Udo Leichauer
Executive Crative Director: Kerrin Nausch
Chief Creative Officer: Andreas Pauli
Art Director: Sergio Bernardo, Albert Schlierbach
Copywriter: Leonardo Assad
Apr
28
Zohra Mouhetta: Lose Your Belly
Posted in: Uncategorized
The brief was to design a business card for fitness trainer Zohra Mouhetta. To stand out from all the leave-behinds people receive every day, they designed a unique, foldable business card that invites the recipient to interact with it. In a world of standardized and formatted business cards, Zohra’s card stood out and made for a memorable hand out. Its design not only complemented her profession, but also demonstrated the effectiveness of her personal training programmes by inviting the recipient to tear off excess flab. Though exact response rates were not available at the time of this submission, the number of enquiries and sign-ups, including corporate clients, increased substantially within a month.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Apr
27
Australian Childhood Foundation: Invisible
Posted in: Uncategorized
Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now they used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”
Advertising Agency: JWT, Melbourne, Australia
Apr
26
Zoo Safari: Take a peek
Posted in: Uncategorized
To communicate that Zoo Safari is not a common zoo, because the animals run free just like in a safari, they created electrostatic stickers containing animal pictures. These stickers can be placed on the windshield of parked cars to make the visitor imagine what it would feel like to be so close to a wild animal. Text: “up-close, no cages. More fun”. The image shown on the stickers reproduced in real life size proportions the face of an animal taking a peek inside the car.
Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Mauricio Kumazawa e Gilberto Barros
Photographer: Rodrigo Ribeiro; Sérgio Prado
Apr
24
Museum Of Sex New York: Balloons
Posted in: Uncategorized
“Exploring the pleasure of oral sex.”
Advertising Agency: Lowe, New York, USA
Creative Directors: Mark Wnek, Steve Lundberg
Art Director / Copywriter: Raj Kamble
Illustrator: Lokesh Karekar
Released: August 2008
Apr
22
Pantene: Door Handle
Posted in: Uncategorized
Pantene makes a promise of strong hair. A poster with a real plait hanging from the back of a head was stuck on the doors of malls, supermarkets and beauty salons. The plait served as the door handle and each time patrons ‘pulled’ the hair handle, the core benefit of Pantene was communicated in an interesting manner.
Advertising Agency: Grey Worldwide, Mumbai, India
Apr
22
Adidas: Barbershop
Posted in: Uncategorized
On the streets Africa, from Cape Town to Kinshasa, from Lagos to Mombasa, the true measure of fame is having a haircut named after you on a barbershop sign. The streets are full of ‘The Obama’, ‘The Oprah’ and ‘The Denzel.’ This ubiquitous barbershop signage is an African art form or African graphic art with its naïve renderings and pragmatic use of wood, metal and any material that is close at hand. To celebrate the Confederation’s Cup being played for the first time on African soil, adidas commissioned a series of ‘barbershop’ artworks that honour their galaxy of stars like Gerrard, Messi, Kaka and Pienaar. A ‘cut’ was created for each player according to their skill. So, ‘The Kaka’ is all about dribbling skills while ‘The Gerrard’ is about powerful strikes. Essentially, we Africanised international players. The word Kopanya is a South African word for ‘together’, which effectively makes this artwork an African interpretation of adidas’ global advertising position of “together I am strong.” Kopanya is also the name of the official adidas ball, that will be used at the Confed Cup.
Advertising Agency: TBWA\Hunt\Lascaris, Cape Town, South Africa
Apr
22
Gillette Fusion Power: Zamboni
Posted in: Uncategorized
Advertising Agency: BBDO New York, Proximity Canada
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Eric Silver, Matt Shirtcliffe
Art Directors: Richard Ardito, Chuck Tso, Ben Waldman, Jason Wren
Copywriters: Matt Herman, Adam Kanzer, Dan Kelleher, Rene Rouleau, Grant Smith
Photographer: Billy Siegrist
Account Team: Peter Geary, Jessica Malamud, Mark Pileggi, Moe Serhan, Amber Richardson
Apr
21
Green Belgium / World Water Day: Letter
Posted in: Uncategorized
“Without water, knowledge can’t flow.”
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Released: March 2009
Apr
16
Kotanyi Grill Spice Mix: Stickers
Posted in: Uncategorized
Advertising Agency: Young & Rubicam, Budapest, Hungary
Creative Directors: Róbert Gács, László Falvay
Art Director: Márton Jedlicska
Copywriter: Babett Vasvari
Account: Zita Nagy
Released: April 2008
Apr
14
World Wildlife Fund (WWF): Earth Hour
Posted in: Uncategorized
To promote it’s annual support of Earth Hour the WWF worked with Zoom media to create specially designed illuminated washroom boards to run in Toronto. From a certain distance, the board featured a nighttime skyline of the city. As a person approaches the board the skyline goes dark an the message appears.
Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Robin
Heisey, Joe Piccolo, Chris Taciuk
Art Director: Joe Piccolo
Copywriter: Chris Taciuk
Additional credits: Jennifer Nagle, Jeremy Marten, Jessie Sweeney, Victor Carvalho
Published: March 2009
Apr
13
Peugeot 308: Peugeot Couch
Posted in: Uncategorized
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Executive Creative Director: John Pallant
Creative Director: Bennie Du Plessis
Creative Group Head/ Art Director: Jade Manning
Art Director: Jp De Villiers
Copywriter: Bennie Du Plessis
Copywriter: Olwen South, Hailey Hounsom, Kgaugela Motaung
Art Director: keshia meyerson
Photographer: Garth Palmer
Post production: Sagren Reddy
Producer: Scot Aitken
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Apr
12
Eukanuba: Fetch
Posted in: Uncategorized
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Bruce Murphy, Keshia Meyerson, Teboho Mosothoane
Copywriters: Ben Du Plessis, Olwen South
Art Buyer: Vernadi Simpson
Account Supervisor: Nicky Scheuble
Account Manager: Carla Stanbridge
Planner: Adene Van Der Walt
Additional credits: Sagren Reddy, Russell Grant
Apr
12
Olay: I’m 53!, I’m 42!
Posted in: Uncategorized
“Love the skin you’re in.”
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Tessa Gallon; Lawry Schwartz, Jp De Villiers, Keshia Meyerson, Musa Sithole
Copywriters: Dominique Cuzen, Russell Grant
Photographer: Simon Scholtz
Producer: Scot Aitken
Account Supervisor: Carla Stanbridge
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Additional credits: Sagren Reddy
Apr
12
Makita: 20 081 Holes
Posted in: Uncategorized
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Jade Manning, Jp De Villiers
Copywriters: Bennie Du Plessis, Russell Grant; Musa Sithole
Photographers: Simon Scholtz, Harold Webster
Art Buyer: Vernadi Simpson
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Additional credits: Sagren Reddy
Apr
07
The Million Penny Project: Make change
Posted in: Uncategorized
Advertising Agency: Pumped
Creative Director: Carlos Peña
Co-Creative Director / Copywriter: Jef Loeb
Art Director: Natalie Sannemalm
Outdoor: Fuel Outdoor
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