Hasta La Creative!

An innovative hoarding for Berger Paints where a live painter appeared to be extending the blue of the sky on to the hoarding itself. This was done by creating dramatic cut outs in the hoarding in the actual shape of the roller strokes.

Advertising Agency: JWT, Mumbai, India
Executive Creative Director: Tista Sen
Creative Director: Nandita Chalam
Copywriter / Art Director: Minal Phatak
Fabricator: Alakh Publicity, Tushar Rechwad

Adverttising AGENCY: Saatchi & Saatchi, London, United Kingdom
Executive Creative Directors: Paul Silburn, Kate Stanners
Art Director: Pablo Videla
Copywriter: Howard Green
Project Manager / Producer: Rob Mclean
Photographer: Dave Rowland
Retouching: First Base
Typographer: Tim Quest

Advertising Agency: Six Inches Communication, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Director: Rutul Mistry
Visualizer: Sachin Rane
Copywriter: Amogh Kate
Photographer: Nikhil Idurkar
Account Executive: Cheryl Britto

“Save a person’s life. At present, more than 27,000 people worldwide are sentenced to death. Become involved today, on the Day of Human Rights and speak out against the death penalty: become a member at amnesty-hamburg.de or support us with a donation. For a world without the death penalty-now!”

Advertising Agency: Tribal DDB, Hamburg, Germany
Creative Director: Martin Drust
Art Directors: Marjorieth Alzen-Sanmartin, Janis Zinke
Copywriter: Florentin Hock
Graphics: Wiebke Auerswald
Photographer: Anke Luckmann
Client Consulting: André Krüwel, Claudia Andert
Post-Production: Christian Kunz, Gloss

The Peruvian League to fight against cancer asked Ogilvy & Mather Lima to create a campaign for their no-smoke day. Using 15,000 cigarettes butts, glued together one by one in an outdoor panel, level to the sidewalk, Ogilvy dramatized the threat that cigarettes represent for a non-smoking person, in this case, a little girl.
A month and half before the campaign, with the help of many volunteers, Ogilvy was able to gather 15,000 cigarettes butts. An artist was in charge of pasting them together and to maintain the essence of the original idea, he painted the little girl in oil paint.

Advertising Agency: Ogilvy & Mather, Lima, Peru
Creative Director: Aldo Canchaya
Creative Team: Diego Guzmán, Yacub Tabja, Daniel Morales
Illustrator: Jose Antonio Bao

“Get the native tongue.”

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Kyoungjoo Lee
Art Directors: Dabok Kim, Jihye Kim
Copywriters: Yujean Bahk, Howard Han
Chief Creative Officer: Wain Choi

They were asked to show Scotch-Brite’s USP super absorbent. So they wanted to find a novel way to demonstrate Scotch-Brite super absorbent sponge to their customers. They attached the sponge to water taps that found all over the city. Whenever the tap was used, the consumer saw a clear and effective demonstration of it’s superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales.

Agency: Y&R, Bangkok, Thailand

Advertising Agency: Y&R, Bangkok,Thailand
Executive Creative Director: Marcus Rebeschini, ShenGuan Tan
Creative Director: Noppadol Utiswannaku
Art Directors: Kijchapon Patiwongphaisarn, Somchok Kunjaethong
Copywriter: Chanissara Ngampan
Agency Producer: Amornmarn Rattanarakpinyo

Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Creative Group Head: Paul Hankinson
Art Director / Copywriter: Pete Thompson
Account Services: Callum Walker, Zoe Alden
Client Executives: Robert Bowring, Justin Watson

Advertising Agency: RMG Connect, Curitiba, Brazil
Creative Directors: Mario D’andrea, Fábio Miraglia, Luciane Krobel
Art Directors: Gustavo Costi, Guilherme Santana Copywriter: Marcelo Russo
Photographer: José D’Ambrosio