The Delite-o-matic is an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them.
Advertising Agency: Clemenger BBDO, Adelaide, Australia Creative Director: Karl Fleet Digital Creative / Art Director: Oliver Prenton Digital Creative / Copywriter: Matt O’Grady Agency Producer: Holly Horne Account Director: Erik De Roos Head of Digital: Christian Russell Editors: David Ngo, Oliver Prenton, Matt O’Grady Colourist: Craig Field Production Company: Anifex
Taco Bell delivers 10,000 Doritos Locos Tacos to the small town of Bethel, Alaska after an elaborate hoax.
Advertising Agency: DraftFCB, Orange County, USA
ECD: Teddy Brown
Group Creative Director: Jeff Maerov
Management Director: Yolanda Cassity
Executive Producer: Thomas Anderson
Creative Director: Adam Nowak, Adam Tompkins
Production Company: H.S.I
Director: The Malloys
EP: Kim Dellara, Therese Hunsberger
Editor: Nate Cali
Advertising Agency: Ogilvy & Mather, Chile Chief Creative Officer: Cesar Agost Carreño Creative Directors: Francisco Camacho, Nicolas Neumann Art Directors: Jaime Bustamante, Constanza Cortínez Copywriters: Juan Pablo Tyrer, Maria Jesús Jarpa Photographer: Andres Cortinez Producer: Guayi Mas
By hacking Kinect motion tracking software and combining it with audio production software, the V Motion Project created a tool that could transform the body’s movements into music.
Advertising Agency: Colenso BBDO, New Zealand Creative Chairman: Nick Worthington Creative Director: Aaron Turk Art Directors: Lachlan Palmer-Hubbard, Jae Morrison Copywriter: Graeme Clarke Agency Producers: Paul Courtney, Rob Linkhorn Account Team: Tim Ellis, Samantha Parsons, Stefanie Robertson, Eileen Cosgrove-Moloney Production Company: Thick As Thieves / Assembly Directors: Zoe McIntosh, Jonny Kofoed, Matt Von Trott Producers: Nik Beachman, Amanda Chambers Developers: Paul Sanderson, Jeff Nusz, Mike Delucchi Music: Joel Little / Golden Age Studio / Level Two Music Motion Artist: Joshua Cesan / Identity Dance Crew Sound Design: James Hayday / Images & Sound
Advertising Agency: BBDO, Russia Executive Creative Director: Igor Lutz Creative Director: Adrian Ely Copywriter: Adrian Docea Art Director: Balint Hajagos Account Director: Irina Grase
Advertising Agency: BBDO, Russia Creative Directors: Adrian Ely, Mihai Coliban Senior Art Director: Cosmin Simionescu Senior Copywriter: Andey Yarynich Art directors: Alexandr Solodkyi, Maria Polovinkina Copywriters: Egor Gavrilin, Evgenyi Gavrilchenko Agency producer: Lisa Lipilina Production Company: DTV-MA Production House Director: Cosmik Andrew D.O.P: Yan Yasinsky Cameraman: Yan Yasinsky Editor: Jalil Missarov Editing Company: DTV-MA Production House Music: Goudron Music Factory Music producer: Pasha Voloshin Composer: Keira Shef Post production: DTV-MA Production House
Advertising Agency: 99 Enterprises, Auckland, New Zealand
Executive Creative Director: Craig Whitehead
Copywriter: Edward Bell
Art Director: Charlie Godinet
Head of Copy: Mark Easterbrook
Senior Art Director: Dom Antelme
Account Director: chrissy powlesland
Account: Abby Venter
Production Manager: Gary Reader
Producer: Therese Bielawa
Horror festivals and premieres are all about the films. Popcorn can look like someone’s brains. And films are best enjoyed with a bucket of popcorn. Once we realized this, we were pretty quick to arrive at the concept of the horror bucket. Then it was a simple matter of creating the website where promoters could view the buckets, personalize them, and order them.
Advertising Agency: Y&R, New York, USA Creative Directors: Graeme Hall, Michael Schachtner Art Directors / Copywriters / Photographers: Paul Wood, Milan Daniels Additional credits: Jim Elliott
For the first time in history, a toothpaste will do a blind test. The dynamic is the same as the traditional blind tests. Participants will experience two toothpaste, any brand and the new Close Up Ação Profunda, which leaves three times fresher breath. Then they will say which corresponds to which toothpaste brand. Only one detail: the test will be done by kissing.
Advertising Agency: F.biz/WPP, Sao Paulo, Brazil Creative Director: Rodolfo Barreto Art Directors: Carlos Pimenta, Daniel Schiavon Copywriter: David Levy Art Assistant: Leandro Bordoni Additional credits: Estilingue Films Productions
Advertising Agency: Arnold Amsterdam, Amsterdam, The Netherlands Creative Director: Sean Thompson Creatives: Ben Holder, Bob Haarmans Associate Designer: Juri Zaech Production: Design Bending
Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil Creative Director: Paulo Castro Head of Art: Bernardo Machado Art Directors: Bernardo Machado, Marcos Becker Copywriter: Daniel Magliano
MINI challenged DDB PARIS to find a smart way to drive more people to the MINI Stores in Paris for them to book a test drive. However, opening a new store in Paris is extremely costly, thus MINI had only 3 stores where people could experience the cars. We realized that the only thing you need to sell a MINI is a MINI itself, so we came up with a fun execution that literally transforms MINIs into… MINI Stores. We created custom signage and transformed the MINI cars into actual stores, complete with a salesman, brochures and opening hours. People could “come in” the stores and take them for a ride, directly experiencing the best part about MINI – the car itself. We opened 10 new stores (first in Paris and now to be deployed all over France) multiplying the access points to the MINI brand and the number of test drives. Additionally, wherever we parked a MINI Store, we immediately branded the location as a MINI location – all for the price of a parking ticket. For those who really wanted to, the MINI stores were for sale themselves. As a result, we changed the way a store should look like and added another piece to the MINI universe, creating more buying opportunities and a whole new business model that only MINI can propose.
Advertising Agency: DDB, Paris, France Executive Creative Director: Alexandre Hervé? Copywriter / Art Director: Alexander Kalchev? Managing Director: Vincent Leorat? Account Director: Florent Depoisier? Account Executive: Paul Royer? Agency Producer: Christine Bouffort? Director of Partnerships: Guillaume Cossou? Production company: Standard Films? Director: Clemens Purner? Producer: Capucine Charbonnier?
An art project was made for the opening date. This coincided with the Chinese Dragon Festival, day when all wishes come true. The board with 11,000 holes in it appeared near the cafe. Chopsticks were handed out. Having split the sticks, you pushed one into the board making a wish. The other, branded, stick gives you a discount. Over 10 000 wishes were made, the activation earned free media to amount of 25 000$ and the cafe was full on the campaign day and thereafter.
Advertising Agency: Voskhod, Yekaterinburg, Russia Creative Director: Andrey Gubaydyllin Art Director: Vladislav Derevyannykh Copywriters: Andrey Chernay, Aleksandr Parkhomenko, Anton Kotovski Production company: Street-art agency
Advertising Agency: NBS, São Paulo, Brazil Creative Directors: André Lima, Pedro Feyer, Miguel Genovese Art Directors: Claudia Monteiro, Jonas Kühner Copywriters: Miguel Genovese, Andrea Lobato, Sidney Freitas WebDesign / Web Production: Miguel Pacheco Creative Technologist: Drausio Tronolone
Advertising Agency: Artplan, Rio de Janeiro, Brazil Executive Creative Director: Roberto Vilhena Creative Directors: Gustavo Tirre, Alessandra Sadock, Hugo Monteiro Art Directors: Augusto Correia, Moacyr Marques Copywriters: Rodrigo Lopes, João Resende
How do we go about re-launching Climacools – pure running shoes – in France to 14-19-year olds, despite the fact that studies show that French teens hate running? By giving them a good reason to run with the Operation “Ready to run.” The concept: each time a teen tries on a pair of Climacools anywhere in France, they have a chance to be chosen to carry out a mission and take part in an extraordinary race in their city. How? Some guys kidnap them in-store, take them into a van, give them earphones and instructions before leaving them to their own devices in the middle of the street, followed by 2 cameras and a drone. They’re given an hour to get to the other side of the city, following athlete Teddy Riner’s (world’s judo champion) instructions remotely, taking on a series of challenges that’ll see them immersed in a completely crazy race, during which they’ll interact with adidas stars.
To help McDonald’s introduce fruit smoothies we covered the glass of a TSA with material that mimicked the look and texture of a strawberry – creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.
Advertising Agency: Cossette, Vancouver, Canada Co-Chief Creative Officers: Matthew Litzinger, David Daga Creative Director: Katie Ainsworth Associate Creative Director: Lisa Lebedovich Art Director: Lisa Lebedovich Copywriter: Katie Ainsworth Producer: April Haffenden TSA Production Artist: Dennis Bayluk Studio Artist: Rob Horsman Group Account Director: Nadine Cole Account Director: Kim Prosser Account Executive: Shirley Lam
Advertising Agency: Cheil Worldwide, South Korea Chief Creative Officer: Ina Choi Executive Creative Director: Thomas Hong-Tack Kim Creative Director: Seho Kwon Copywriters: Byoungha Lee, Kiseok Kim Art Directors: Hyunmyoung Kim, Jungki Seo, Harim Lee Media Artists: Wondae Ryu, Sungeun Jung, Kiheon Shin Communication Application Interface Design: Yangkeun Kim Communication Web Designer: Yunha Cho Communication Application Designer: Seoungyeon Lee Application Developer: Tomochan Shim Worldwide Account Executive: Jintaek Rho
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina Executive Creative Directors: Maxi Itzkoff, Mariano Serkin Creative Director: Ariel Serkin Creatives: Ezequiel De Luca, Nicolas Diaco Accounts: Jaime Vidal, Manuela Sorzana Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Lucas Delenikas Production Company: Landia Director: Matias Moltrasio Executive Producers: Andy Fogwill, Nico Cabuche DP: Leo Hermo Postproduction Company: Metrovision Sound Designer: Elefante Rosagante Music: Supercharango Production: Martin Feigielman / Red Creek
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