Hasta La Creative!

Advertising Agency: JWT, Hong Kong
Creative Directors: Barbara Fu, Cherry Wong, Sly Song
Art Directors: Cherry Wong, Jason Lam
Copywriter: Barbara Fu
Agency Producers: Anthony Leung, Karl Ho
Production Company: don’t believe in style

Pedigree Dentastix is a chewing product for dogs that cleans the dogs teeth while he is biting and chewing it. It is dental care tor dogs. We placed dog leashes outside butchers and supermarkets, tied to the hooks that are meant tort his purpose. Only — our leashes were only halt leashes. The dog was missing — it had used its strong teeth to cut the leash. The target audience were all dog owners. They pay special attention to these hooks outside supermarkets, especially when they see a leash. On the leash one could read. Dental care with bite. Daily Pedigree Dentastix.”

Advertising Agency: TBWA, Zürich, Switzerland
Executive Creative Director: Magnus Sambo
Creative Director: Frederick Rossmann
Editor: Simon Smit
Art Director: Ondrej Maczko
Graphics: Johannes Doering
Account Manager: Lanny Cresta

To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver.

Advertising Agency: TAXI, Vancouver, Canada
Creative Director: Kevin Barclay
Art Director: Darcy Twarog
Copywriter: David Giovando
Photographer: Dan Barham
Editor: Chad Jones
Account Manager: Brett Willis
Account Director: Ben Tarr
Production Manager: Leah Fladgate
Sculptor: David Billings

“If you cut one down. plant another.”

To mark World Environment Day 2012, we transformed the traffic gate at the Colombo‘s premier shopping mall into a cut tree in order to communicate the importance of preserving our environment.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri lanka
Creative Director: Eric Frank, Asanka illampcruma
Art Director: Shamil Savindra Desilva
Copywriter: Sajiv Panditha, Piyumi Wickrama
Photographer: Shamil Savindra Desilva
Additional credits: Anthony Sinniha, Sugandi Dissanayake

Jazz is back in the city. On lookers were treated to an open air, freestyle jazz session recently, all played by pigeons. To promote the Standard Bank Joy of Jazz Festival 2012, TBWAHuntLascaris and production company Hey!Fever set up a full jazz ensemble in Pigeon Square, Johannesburg, South Africa. Seeds and popcorn were scattered over the instruments to attract the feathered musos. It wasn’t long before the sounds of pigeon jazz filled the air.

Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Mike Groenewald
Art Directors: Jo Morrison, Coenraad Grebe
Copywriters: Antoinette Fourie, Jared Osmond
Production Company: Hey!Fever
Director: Cremer Van’Dango
On-Set Sound Recording: Smack Entertainment
Sound Design: Hey!Fever / Audio Militia

Most coasters protect tables, these ones protect the whole planet. For Molson Canadian’s Red Leaf Project, we created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada.

Advertising Agency: Rethink, Vancouver/Toronto, Canada
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre
Art Director: Irene Pau
Copywriter: Mike Dubrick
Producer: Narine Artinian
Studio Artist: Michelle Kennedy
Account Manager: Leora Katz

“Responsible Sip” is a stunt devised to raise driver awareness about the dangers of drinking and driving, since Brazil’s newer and harsher traffic laws failed to decrease the number of drunk drivers on the streets. During the weekend, the Blá Bar dumbfounded driver’s at the bar, serving them drinks in a special mug, with funny quotes showing the effects of alcohol on their behavior. The mugs were also mailed to opinion formers and VIP customers. The stunt involved over 20 professionals, including a camera crew to register the driver’s reactions.

Advertising Agency: QG Propaganda, Brazil
Creation Director: Marcello Droopy
Team: Daniel Bayer, Camila Sayuri Miyamura, Américo Vizer
Art buyer: Alexandre Oliveira
RTV: Carolina dos Santos
Film Producer: Sagaz Filmes
Direction: Eugenio Gugu Seppi
Audio: Comando S
Music Producer: Serginho Rezende, Leandro Barduzzi

Using a smart guerilla idea, Germany’s biggest online property site demonstrates just how much a new apartment can improve your life. During the night, a crane attaches bright and beautiful pop-up balconies to dreary house fronts. In the morning. the residents are surprised with a totally new view — and reminded of the many beautiful flats available to rent on lmmobilienscout24.de

Advertising Agency: Leo Burnett, Frankfurt, Germany
Copywriter: Konrad Ahlmeyer
Creative Director: Hans-Juergen Kaemmerer
Senior Art Director: Claudia Boeckler
Senior Copywriter: Florian Kroeber
Chief Creative Officer: Andreas Pauli
Group Account Director: Thomas Schmidt
Model Making: Thomas Breen
Agency Producer: Angeles Romero-Martinez, Gabi Sanchez-Palacio
Project Manager: Shiwa Mehrmann

Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Directors: Gabriel Aufgang, Pablo Saquero
Producer: Ariel Serra
BTL Agency: DLB GROUP Colombia
Location producer: Marketmedios Comunicaciones

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Copywriters: Marco Dispenza, Massimo Paternoster
Art Directors: Davide Vismara, Giulio Frittaion
Account Director: Camilla Pollice, Lorenzo Foffani
Account Manager: Ilaria Lorenzetti
Head of TV: Raffaella Scarpetti
Producer: Ella Elliott, Manuela Fidenzi
Directors: The Saatchi Creative Team
DoP: Alessandro Bolzoni
Original Music: Stabbiolo Records
Editor: Vilma Conte
Production House: H Films
Sound Design: Top Digital
Post Production: Bloompix