Hasta La Creative!

Advertising Agency: Prkvadrat, Minsk, Belarus
Creative Group Head: Vladimir Mogilevets
Project Managers: Anna Gritsuk, Alesya Mitrofanova
Production studio: Pylilo

Power Vibe Studio asked TBWA East Africa to create awareness for their new gym, and to convince people that their weight-loss strategies and special equipment could really build a difference in the physique and fitness of their potential clients. But they had to overcome the perception (even in Africa!) that all ads are retouched in Photoshop and therefore those images are no longer believable. The solution that TBWA proposed was a real-life “Before & After” demonstration showing the dramatic difference between a healthy & fit person – and someone not quite so fit! Two girls of quite different physiques were dressed identically and walked side-by-side through local shopping areas. As they passed, their T-shirts read “Before” and “After” on the back, with the “After” shirt carrying the gym logo and the slogan “build a difference”. Surprised onlookers had a bit of a chuckle. And quite a few of them asked for more information, with intentions of joining the programme.

Advertising Agency: TBWA East Africa, Nairobi, Kenya
Creative Director: Jimmy Geeraerts
Copywriter: Mark Kovalevsky
Producer: Dennis Mitoko
Director: Jimmy Geeraerts
DOP: Steve Ominde
Editor: Aaron Ayuyo
Additional credits: Maureen Njoki, Irene Njenga, Dorothy Oliech, Neil Thomas, George Ngechu, Ooi Chok Yan

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creatives: Kevin Walker, Melina Fiolitakis
Group Account Director: Toby Sellers
Account Director: Sally Willis
Agency Producer: Eric Thompson
Retoucher: Adrian Fitzgerald
Designer: Will Pickering
Account manager: Anna Samson
Finished Artist: Bex Wells

Advertising Agency: Rivas Herrera Y&R, Ecuador
Chief Creative Director: Diego Perdomo
Copywriter: Christian Vera
Art Director: Ivonne Cantos
Production Company: Levector
Director: Alvaro Quevedo
Producer: Jeff Karram
Account Manager: Roberto Cucalón

Advertising Agency: Shanghai Hot Idea, Shanghai, China
Creative Director: Jacky Xiao
Art Director: Jacky Xiao, Bobo Chen, Guitar Zhou
Writer: Louis Lu
Producer: Sam Wong, Abby Xu
Photographer: Walker Jiang

Objective: For more than 25 years, the Fiat Ducato has been one of the most successful transporters in Germany. One of the biggest reasons for this is its tremendous loading capacity — appreciated by craftsmen throughout Germany. So that‘s the feature we focused on.

Idea: We demonstrated that the Fiat Ducato handles massive tasks without difficulty by wrapping the ground floor of a building in vinyl with an oversized palette printed on it. and paying it off with the line: “BUILT FOR BIGGER TASKS. FIAT DUCATO.”

Results: The installation was placed in a part of Frankfurt that boasts a heavy concentration of construction companies. The result: In the first month it was up, local dealers generated 25 % more traffic to their showrooms. The idea also received coverage in local newspapers, trade magazines. On YouTube and on blogs.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Joerg Hoffmann, Daniela Ewald, Ulf Von Wallersbrunn
Copywriter: Benjamin Merkel
Agency Producer: Fred Schikora
Project Manager: Bernd Mau
Account Supervisor: Christian Konzack
Marketing Manager: Thomas Rompel

Advertising Agency: Thinkmodo, New York City, USA
Creative Directors: James L. Percelay, Michael Krivicka
Producers: James L. Percelay, Michael Krivicka
Camera: Matt Cady, Craig Feldman
Makeup: Sue Lee / Gotham Fx

The Brief: Tell travelers that Toronto Pearson International airport has free Wi-Fi.

The Solution: An interactive art piece that not only gets the message out in an aesthetically pleasing way, but also provides seating for weary travelers and a recharging station for their computers.

Advertising Agency: Juniper Park, Toronto, Canada
Creative Director: Andy Linardatos, Hylton Mann
Copywriter: Laurent Abesdris
Art Director: Max Hosseinian
Producer: Terry Wykurz

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Kharisov
Art Director: Irina Korotich, Evgeny Kharchenko
Copywriter: Ivan Sosnin
Illustrator: Egor Holkin
Additional credits: Dmitry Kolezev

Advertising Agency: Orangetime Event, Tallinn, Estonia
Creative Director: Hardi Kinnas
Art Director: Kristo Rosenvald / Avocado
Additional credits: Karel Airapetjan, Mailis Alter / Animootor