V Energy Drink: The V Motion Project Can’t Help Myself

By hacking Kinect motion tracking software and combining it with audio production software, the V Motion Project created a tool that could transform the body’s movements into music.

Advertising Agency: Colenso BBDO, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Aaron Turk
Art Directors: Lachlan Palmer-Hubbard, Jae Morrison
Copywriter: Graeme Clarke
Agency Producers: Paul Courtney, Rob Linkhorn
Account Team: Tim Ellis, Samantha Parsons, Stefanie Robertson, Eileen Cosgrove-Moloney
Production Company: Thick As Thieves / Assembly
Directors: Zoe McIntosh, Jonny Kofoed, Matt Von Trott
Producers: Nik Beachman, Amanda Chambers
Developers: Paul Sanderson, Jeff Nusz, Mike Delucchi
Music: Joel Little / Golden Age Studio / Level Two Music
Motion Artist: Joshua Cesan / Identity Dance Crew
Sound Design: James Hayday / Images & Sound


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