Hasta La Creative!

Advertising Agency: Charm, Shanghai, China
Creative Directors: Alumi Lv, Yu Zhang
Art Director: Hei Xiao
Copywriters: Yu Zhang, Chen Jiang
Illustrator: Zhichao Wang

Advertising Agency: Kitchen, Oslo, Norway

Saatchi & Saatchi China have created a digital campaign for Huawei Mediapad. Gaming fans had the chance to play a 3D game on a giant outdoor screen at the world-renowned Suntec City- Fountain of Wealth in Singapore this September. The sensational creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza there. A large number of Huawei lovers broke out their Huawei Ascend D1 Quad-Core XL as the joystick, and their Huawei MediaPad 10 FHD as the game console to enjoy a 3D fighting game on a close to 1000m2 screen, with the help of the most advanced projection technology.

Advertising Agency: Saatchi & Saatchi, China
Digital Creative Director: Jonathan Ip
Creative Director: Ma Lin
Copywriter: He Ma
BD: Albert Lee
Associate Art Director: Liang Dan
Senior Project Manager: Xie Yi

“Lightning Warehouse” is the #1 light chain store in Israel, that known for selling decorative house lamps and bulbs. We were asked to let people know about a “florescent sale” in a unique and creative way.

Our solution: We attached stickers to real bus stations and placed them over a burnt light bulb. The sticker read: “Fluorescent light bulb – 6 NIS. Lightning Warehouse”. The campaign had great impact and also won the local JCDecaux creative contest.

Advertising Agency: ACW Grey, Tel Aviv, Israel
Chief of creative: Tal Riven
Creative manager: Moti Rubinstein
Copywriter: Shay Chikotay
Art Director: Shlomi yerushalmi
Account manager: Dganit zeharia
Supervisor: Mor Reuveni
Account executive: Anat Leventon

Advertising Agency: McCann, Oslo, Norway
Creatives: Jørgen Gjærum, Frank Undheim, Christian Aune, Pål Dobloug
Account Director: Marius Zachariasen
Account Managers: Mari Lund, Merete Hildonen
Agency Producer: Beril Holte Rasmussen
Account Director Media: Simen Kjær
Production: Motion Blur
Director: Hallvar Witzø
Producer: Bruno Kvae
Photo: Karl Erik Brøndbo

Advertising Agency: Shout, Gothenburg, Sweden
Copywriter: Pontus Caresten
Art Director: Niclas Fors
Project Manager: Stefan Gustafsson
Production Manager: Therese Berglund
Digital Planner: Deniz Vural
Final Art: Emma Hokander
Web Production: Team Kokokaka

“Get checked! 1 in 6 american men will develop prostate cancer in their lifetime. Learn more at PCF.ORG”

Advertising Agency: BBDO, New York, USA
Creative Director: Tim Bayne
Creative Director: Lauren Connolly
Associate Creative Directors: Ash Tavassoli, Yvonne Cheng

On the walls of the Q-Park Lepage parking lot in Brussels Zacharevic created six unique 3D street art paintings featuring children playing. The realism is strengthened by projecting real objects from the murals: a shopping trolley, a tricycle and a ball. The result is a dynamic series of realistic installations that drivers actually can collide with unless they take care. They carry the strapline “Protect what’s behind you. Drive with a rearview camera” and are simply signed “Toyota”. The scarily life-like portraits include a boy playing ball, a girl playing hopscotch, drawing a dragon on the floor, riding down a slope on a tricycle, sitting in a supermarket trolley and a little girl graffiti-ing the message “Protect what’s behind you”.

In the USA alone two children are killed and almost 50 are injured every week in accidents involving reversing cars. Shockingly in over 70% of these accidents a relative is driving the vehicle. Toyota wanted to attract attention to the fact that a simple rear view camera can help avoid these kinds of tragic accidents.

Advertising Agency: Happiness Brussels, Brussels, Belgium
Executive Creative Directors:? Karen Corrigan, Cecilia Azcarate Isturiz
Creative Director: Peter Ampe
Concept Provider: Gregory Titeca
Head of Art: ?Cecilia Azcarate Isturiz?
Copywriter: ?Peter Ampe?
Art Director: ?Cecilia Azcarate Isturiz?
Account Director: ?Pascal Kemajou?
Account Manager: ?Mehdi Sel?
Producers: Dominique Van doormaal, Bart Vande Maele?
Artist:? Ernest Zacharevic?
Content Director: Joris Joosten
Social Media Manager: Maarten Breda
Interactive production: Bliss Interactive
Film Director & Photography: Bob Jeusette
Retoucher: Gregory Ellinger
Graphic Designers: ?Jeremy Vandenbosch, Daniel Nino
Parking: ?Q-Park Lepage

Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected.

Advertising Agency: Tribal DDB, Singapore
Chief Creative Officer: Neil Johnson
Creative Directors: Thomas Yang, Francis Ooi
Art Director: Benson Toh
Copywriter: Theresa Ong
Producer: Michelle Tan, Jamie Yao
Photographer: Allan Ng
Account Servicing: Anthony Wan, Joshua Lee, Jasmine Ng, Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo

URL: http://www.makethecitysoundbetter.com

MAKE THE CITY SOUND BETTER is the determined name of the campaign for our latest headphone-release, the Capital, which we designed for the on-the-go urbanite. Striving to back up words with action and break new sonic territory, we teamed up with London-based sound artist Yuri Suzuki and his crew of innovative creatives in the efforts to engage in an ambitious, design- and sound project that very literally delivers on the campaign’s motivated promise: to make the city sound better. The Sound Taxi is equipped with microphones that record it’s surrounding noise. As it made it’s way through the streets of London, a specially designed software program inside the vehicle converted the noise into unique music in real-time. Passersby heard the music via the 67 speakers built into the entire car body and the big Indian horns mounted on top of the taxi’s roof. Finally, the passengers of the sound taxi could tune-in to the converted sounds via headphones installed inside of the vehicle. The musical result was available on the campaign site together with photos from instagram.

Advertising Agency: AIAIAI (Inhouse), Copenhagen, Denmark
Creative Director: Peter Mix Willer
Sound Designer / Artist: Yuri Suzuki
Art Director: Peter Mix Willer
Interaction / Sound Designer: Mark McKeague
Design Direction, Concept: Matthew Kneebone
Creative Production Support: Charlie Burns
Musical supervision: Kasper Nørlund
Planner, Concept: Tobias Holz