Hasta La Creative!

Kmart set up shop in the parking lot of Kmart’s Addison and Kimball location in Chicago and invited the neighborhood to watch dancer Monternez “Monty” Rezell, from the Chicago Hip Hop dance crew Stick and Move, dance his way through eight hours of costume changes. Why eight hours? Because that’s what it would take to set the Guinness World Record for most costume changes. Each costume consisted of at least three pieces, and Monty needed to change into each costume unassisted and remain in it for at least 5 seconds. Monty, a contestant for America’s Got Talent, danced, posed and dressed his way into the record book. The Big Freeze Camera system captured his every step with 48 DSLR’s, the same system used for the Grammy’s Glam Cam, as Monty succeeded in breaking the Guinness World Record for most costume changes in an 8 hour period. Kmart’s large selection of 3,000 Halloween costumes and accessories supported this world record effort.

Advertising Agency: Draftfcb, Chicago, USA
Chief Creative Officer: Todd Tilford
SVP, Creative Director: Elke Dobrowolski
SVP, Creative Director: Howie Ronay
VP, Creative Director: Sean Burns

Advertising Agency: Nomoshiti, Vilnius, Lithuania
Creative Director: Paulius Rymeikis

Advertising Agency: Society, Cape Town, South Africa
Creative Director: Dan Pinch
Copywriter: Dan Pinch
Community Manager: Cat Drowley
Video Production: Ryan Eyden

Advertising Agency: BCP, Canada
Vice-President / Creative Director: Etienne Bastien
Co-Creative Director: Jonathan Rouxel
Art Director: Jérôme Bajulaz
Copywriter: Dom Bulmer
Designer: Karim Fakhoury
Print Production: Frédérique Bissonnet
Account Director: Laurent Nadeau
Account Manager: Michèle Bastien
Coordinator: Erika Khanna

Advertising Agency: Cossette, Montreal, Canada
Creative Director: Catherine Savard
Art Director: Jonathan Rouxel
Copywriter: Catherine Savard
Photographer: Jean-René Parenteau
Additional credits: 1One

Advertising Agency: TBWA\ Shanghai, China

To support the DVD release of the first season of AMC’s hit series “HELL ON WHEELS” Entertainment One delivered the steaming, hulking locomotive from the show to the streets of New York.

Chief Creative Officer: Glenn Karpel
Art Director: Kathryn Daab
Copywriter: Glenn Karpel
Designer: Kathryn Daab

Advertised brand: Dentyne by Trident
Advertising Agency: di Paola Chile
Creative Director: Eduardo Araya
Regional Creative Director: Flavio Rucci
Art Director: Carlos Donoso, Andrés Mellado, Gonzalo Bravo
Copywriter: Boris Rojas
Mapping developers: Delight lab

With TGV, Lyon-Brussels is direct. To highlight the direct link between the capital of the Gauls and the capital of Europe, SNCF and its agency TBWAPARIS invited people from Lyon to take a look at Brussels during a particularly surprising experience. September 21th on the morning, Lyon have discovered a 3 meters high cube in Place de la République. On one side of the cube, a simple hole with the message “Take a look at Brussels“. During two days, hundreds of inhabitants of Lyon got caught up by the game and, to their surprise, found themselves thrown in Brussels. Through a teleportation device never done, inhabitants of Lyon were received in live from Mont des Arts by the mayor, his official band and a public from Brussels, faithful with the reputation of Belgian hospitality. A technological feat made ??possible by several screens interconnected by a satellite and arranged in the two cities.

Advertising Agency: TBWA, Paris, France
Executive Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Creative Directors: Franck Botbol, Hugues Cholez
Art Director: Jérémy Armand
Copywriter: Nicolas Roncerel
Producer: Laurence Collavini
Event: Benjamin Bosquet, Fabien Demaria / Napoleon
Production Company: Maxime Boiron, Cathy Pericone, Jennifer Bauche / ELSE
Director: Franck Cimière
Cameraman: JM Besenval, Alex Tissot, Julien Rideau
Sound Design / Arrangement: ELSE
Edit: Nicolas Gérard, Samuel Morin
Advertiser: Isabelle Bascou, Delphine Nathan, Charlotte Taieb, Nihan Angrimangi
Account manager: Anne Vincent, Luc Bourgery, Sandrine Pajot, Laurence Borne, Edouard Manhes

We’ve staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don’t know we’ve hidden cameras everywhere to give them the surprise of their lives.

Advertising Agency: Publicis, Milan, Italy
Creative Director: Cristiana Boccassini, Bruno Bertelli
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Director: Cric
Account manager: ?Giada Salerno
Producer: Mariella Maiorano