Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative: Laura Petruccelli, Rohan Cooke, Sharon Condy, Josh Murrell
Director: Sascha Ettinger
Producer: Josh Mullens
Production company: Will O Rourke
Business Director: D’arne Buckley
Head of Broadcast: Sandi Gracin
Strategist: Alice Atherton
Senior Account Manager: Catherine McDonald
Advertising Agency: Spring Advertising, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Designer: Jose Rivas
Art Director: Jeremy Grice
In Paris, 15 taxis equipped with hidden cams are sent to 50 influential bloggers, for a mysterious party. On the backseat, scandalous-loaded digital cameras have been “forgotten”. The bloggers have no idea about where they’re taken to : the preview of Canal+ new series: Borgia.
Advertising Agency: Cake, Paris, France
Creative Director: Alban Penicaut
Art Director: Vincent Boursaud
Copywriter: Constantin de La Borde
Heineken Ignite: Heineken’s first interactive beer bottle.
Heineken embraces the start-up culture of experimentation because it knows that invention never sleeps.
The brand understands that the best ‘user experiences’ tap into existing consumer behaviors and push technology into the background.
The intent of the Heineken Ignite project was to develop an idea that would create a memorable Heineken experience unlocking the power and possibilities of mobile innovation and technology.
Heineken believes that mobile innovation could offer a much more rewarding experience than just an app and embraced the challenge to think about how the product could be leveraged as an interface to the brand experience.
A prototype of Heineken Ignite will be revealed on 9 April at Milan Design Week as part of Heineken’s Lounge of the Future concept.
Heineken takes its promise to “open your world” even further with the Heineken Ignite project, enhancing the organic way in which the product is used based on social interaction between beer drinkers. This innovative approach lets people be a part of the party in a whole new way and opens up possibilities in social situations.
Advertising Agency: Tribal DDB, Amsterdam, Netherlands
The bottle is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world’s best soda. And the fans can make a guess where it will end up at solo.no.
Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Martin R. Thorsen, Karin Lund, Dennis Tönnkvist
Copywriters: Øystein Halvorsen, Bjørnar Buxrud
Project managers: Cecilie Thue, Monica Rosengren
Account managers: Linda Kling, Eivind Moe
Bottle: Hydrolift / Eker Design
Film: Anti Media
Camera: Making waves
Batteries / Solar panels: Sunwind
Web production: Try/Apt
Web developers: Knut Skåla, Pål Smitt-Amundsen, Thomas Sømoen
Design: Richard Rosenlund, Thomas Bråthen
PR: Niche AS
Media agency: OMD
Current Situation: ??The trafficking of wild animals is now worth US$20 billion per year.??Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals.??Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice.?? The idea: ??Ensure that people have the same feeling as a captured animal.??
Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo
Winter was long enough. It’s finally time to start the season at the Hellbrunn Trick Fountains on 28th of March: Ten free tickets are frozen into each block of ice. Hair dryers, flamers, body heat – everything is allowed. The icy countdown is promoted on billboards and facebook as well.
Advertising Agency: Christian Salic, Salzburg, Austria
Creative Director / Copywriter: Christian Salic
Art Directors: Alexander Rothbacher, Katharina Kronberger
Photographer: Chris Rogl
CGI: Studioastic
“When your shoes come home, they don’t come alone. Keep them clean.”
Advertising Agency: Makani Creatives Pvt. Ltd., Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Madhuri Mhatre, Prasad Rao
Copywriters: Simran Wadhwa, Sanju Aiyar
Street children begging for food and money near busy traffic stops are a common sight in metropolitan cities like Rio de Janeiro. Accustomed and tired of this routine, drivers have the habit of shutting their car windows to ignore these children and avoid any contact with them.
In order to raise awareness of this dilemma and to obtain more donations, “Obra do Berço”, a day care for underprivileged children in Brazil, has found a way to make the children’s voices heard through the windows: “SOS by SMS”, an action in partnership with DM9Rio.
Bluetooth antennas are hidden near the traffic signals where a large concentration of these children tend to gather. When drivers stop there, the antennas would send out an “SMS” message:
“Hi, I’m the child at this traffic light. I know that I may upset you, but living on the streets is even more upsetting. By donating $ 10 to the Obra do Berço, you can help give a future and a shelter to a little one like me. Help us. Shut the window, but do not shut your eyes. ”
Advertising Agency: DM9Rio, Brazil
Creatives: Álvaro Diogo Rodrigues, Diogo Mello
Creative Director: Álvaro Diogo Rodrigues, Diogo Mello
Project Manager: Eduardo Grendelle
Video Producer: Yes Filmes
Executive Producer: Caio Abreia
Sound Producer: Silence
Approved by: Maria Luiza Sá Earp Marinho de Souza
Just before the movie started, a surprise of CCBEU made many people rethink the English course! And you would be prepared?
Advertising Agency: Zebrabold, Goiânia, Brazil
Creative Directors: Anderson Pádua, Gabriel Godinho, Rafael Paranaíba
Art Directors: Gabriel Godinho, Rafael Paranaíba
Copywriter: Tárik Hermano
Video / Photographer: Brynner Caldas, Rafael Borges
Production: Tubo Filmes
Advertising Agency: Lg2 Quebec, Canada
Creative Director: Luc Du Sault
Art Director: Vincent Bernard
Copywriter: Vincent Bernard
Accountant: Eve Boucher
Producer: Julie Pichette
Illustrator: David Boivin
Photographer: Marc Couture
A professional comedian made the fish move and speak with the help of remote control and entertained people in a shopping mall. More than 40,000 people have met the fish face-to-face, and hundreds of thousands people have seen the performance on various Russian media channels, social networks and youtube. Search for «Meridian» has grown by 176%,, sales increased by 28%. Now the Comedian fish is on tour all over Russia.
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Copywriters: Daria Ovechkina, Egor Gavrilin, Alex Solodkyi
Art Director: Vladislav Derevyannykh
Designer: Yana Akhmetshina
Advertising Agency: Grey, Düsseldorf, germany
Chief Creative Officer: Roland Vanoni
Executive Creative Director: Mark Hendy, Neil Elliot
Copywriter: Fabio Montero
Art Director: John-John Skoog
Kundenberatung: Sven Schiefer, Linda Koenen.
Producer: Anne Palesch
Production Company: Parasol Island
Advertising Agency: Cossette, Vancouver, Canada
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Michael Milardo
Art Director: Cameron McNab
Copywriter: Kate Roland
Producer: April Haffenden
TSA Stunt Manufacturer: Metropolitan Fine Printers
Group Account Director: Anne Buch
Account Director: Karen Babiak
Account Executive: Shirley Lam
Media: OMD
Advertising Agency: Contagion, New Zealand
Executive Creative Director: Bridget Taylor
Art Director: Daniel Walton
Associate CD / Copywriter: Verity Dookia
Designer: Phila Lagaluga
Account manager: Emma Woods
Production: Bootleg
Today a majority of people in society commit some form of sin. In other words, they have lost their fear of retribution and punishment for sin. This has resulted in a breakdown of society.
Our challenge, to make people fear the consequences of wrongdoing as per the teachings of Buddhism. This idea was based on the following words of the Buddha as recorded by the Dhammapada scripture. ‘If with an impure mind a person speaks or acts, suffering follows him like the wheel that follows the foot of the ox.’A simple but highly effective visual medium; a wheel of an oxcart was attached to several vehicles in the city of Colombo. The action took place during Vesak – the festival that commemorates the birth, enlightenment and death of the Gautama Buddha.
The outcome was phenomenal. All major TV stations covered the event; as a consequence the whole country was aware of the operation. Additionally, a dedicated Facebook page generated a storm of comments. The event was also reported on several other media, both mainstream and non-traditional, resulting in a vocal dialogue among the general public of Sri Lanka.
Advertising Agency: Saatchi & Saatchi, Sri Lanka
Executive Creative Director: Eric Frank
Creative Director: Asanka Ilamperuma
Art Director: Dinesh Gunaratne
Copywriter: Prasad Weerasekara
Photographers: Viraj Liyanarachchi, Ben Samarasinghe
Agency Production: Sugandika Dissanayake, Anthony Sinniha
Production House: Rohan Samaradiwakara
Animator / Editor: Dinesh Gunaratne
Additional credits: Ranmalie Samaranayake, Sujeewa Fernando, Sumudu De Silva, Subhashini Samanthilaka, Upecka Cumarathunga, Nilanthi Perera, Prabhath Kumar, Jagath Rathnakumara, Anura Udugahapaththuwa, Farzaad Mohidean, Sajiv Panditha, Upeka Rathnayaka, Piyumi Wickrama, Gayan Sanjeewa, I. Sasendran, Jeewantha Prasad, Dilanka De Silva, Rohitha Alwis, Saman Perera, Dionne Weeraratne
Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Dave Damman
Associate Creative Director / Copywriter: Ellie Anderson
Associate Creative Director / Art Director: Doug Pedersen
Rusty, a 100-year-old landmark water tower, proudly sits on the roof of Minneapolis-based advertising agency, Carmichael Lynch. The agency utilized this ubiquitous yet often-ignored city element as a way to project public art to the community. This year they partnered with the Minneapolis College of Art and Design to create a new loop of mapping projections. These unique experiences of light and vision are now open for the public’s viewing pleasure.
Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Dave Damman
Senior Editor: Brad Baker
Photographer: Charles Veit
IT Director: Steve Diedrich
Art Producer: Sandy Boss Febbo
Communication / Marketing Manager: Maria Hileman
URL: http://www.toiletthink.it/eng_index.html
Short rationale: #ToiletThink is a Sieropositivo.it social campaign against HIV virus diffusion, dedicated to women. To let them think about the importance of protecting themselves. Always. With no exception.
“When you use a public toilet do you worry about infections?”
Advertising Agency: TBWA\, Milan, Italy
Executive Creative Director: Nicola Lampugnani, Francesco Guerrera
Creative Director: Gina Ridenti, Hugo Gallardo
Art Director: Federica Facchini, Mattia Montanari
Copywriter: Valentina Barone, Matteo Grandese
Digital Creative Director: Michele La Fiandra
Progect Manager: Raffaella Garzitto
Producer: Federico Fornasari (Industrial Strange)
Production Company: The Family
Director: Luca Lucini
Cinematographer: Marco Bassano
Editor: Marco Bonini
Executive Producer: Lorenzo Ulivieri
Producer: Tania del Pra, Tommaso Haimann, Barbara Callicchio
Music: Alessandro Branca (“Club” commercial subject)
Thanks to Zero, SPAM, Fleishmann Hillard, Peperoncino, Fondazione Forma per la Fotografia, The Kitchen
Advertising Agency: Rái, São Paulo, Brazil
Executive Creative Directors: Camila Maschietto, Maurício Cavalcanti
Creative Directors: André Baldez, Bruno Cirello
Art Director / Illustrator / Designer: Marcel Cuzziol
Copywriter: Diogo Patoilo
Photographer: Fernando Manso
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
