Aug
19
Apr
16
Team One Launches Digital Souvenir App for JW Marriott
Posted in: UncategorizedTeam One has launched a new digital scrapbooking app for JW Marriott called CUR8.
CUR8 is described as “an experience-oriented app that allows guests to share their favorite travel moments through digital videos on their social media networks.” Simply download the app at the Apple store, upload photos and videos, choose a few of JW Marriott’s property images and the app will automatically create a sharable digital video of your vacation. Users of the app also have the option of customizing their videos with music and added text and can then share the video on social media networks using the hashtag #CUR8byJWM. CUR8 is currently available free of charge at 65 locations. Check out the video above to learn more and stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Jul
22
Team One Declassifies More of ‘The Bureau: XCOM Declassified’
Posted in: UncategorizedIn April, we covered the first piece of ambiguous viral ad content for The Bureau: XCOM Declassified, a 2K Games and 2K Marin video game. We’re back to report another promo, titled “Orbit & The Asteroid,” and produced by Team One. This 90-second spot isn’t any less ambiguous than the first ad, most of it about a 1960s era creepy clown television show and the young boy who watches it. According to the creators, there are a number of easter eggs that contain clues for the future of the video game series. The game won’t be released until August 20, which means there are four weeks left for more curious marketing spots, creepy clowns and all. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Jul
19
Team One, Lexus Take a Leap with 200 Instagrammers
Posted in: UncategorizedIt’s amazing how many automakers still rely on the old ad formula: shiny spinning wheels, long remote, wooded roads, sun glinting off an immaculate vehicle, and a dramatic soundtrack. Some, of course, take the innovative route with ads like Fiat’s In da (mother)hood and Landrover’s Roam Free.
Lexus falls halfway on the innovation scale with #LexusInstafilm, in which they gathered 200 Instagrammers to capture the 2014 Lexus IS F Sport in all its filtered glory, then compiled the images to create a stop-motion-y film. The collaboration turns out to be beautiful, and the people behind it good-natured. A burly bearded man asks, “How’s my hair?” And a fellow Instagrammer fixes it for him. Doesn’t get much cuter than that.
While it probably won’t go viral since the focus of the feature is a character-less car, the idea of combining controlled creativity, new technology, and enthusiastic people is a winning one. Hopefully we’ll see this kind of spot again. To check out each frame of the film, go to http://instagram.com/lexusinstafilm.
Credits after the jump
New Career Opportunities Daily: The best jobs in media.
Apr
26
Team One Taps into the Unknown for ‘The Bureau: XCOM Declassified’ Trailer
Posted in: UncategorizedI must admit that I’m not the avid videogamer I once was. I hung up my gaming cleats in my late teens (about five years ago) and have watched the new releases from afar, flexing my knuckles, trying to avoid a destiny of Carpal tunnel syndrome. Usually, videogame ads all look the same and sport some generic 9/10 rating. But occasionally, a commercial will stand out and make wonder whether I should play again. For those of us who are worried about falling off the wagon, a compelling game ad can be both exciting and scary.
The Bureau: XCOM Declassified trailer – created by Team One, which also handles Lexus of course – may be vague, but it is certainly not generic. The three-minute spot sells tone in a cinematic style, and according to Team One, contains 20 Easter eggs for future customers. The game is set in the Cold War and re-imagines a doomsday Cold War where aliens invade instead of Russians. You then have the fearless protagonist who will stop at no costs to complete his mission. The game will be out August 20, and the creators have promised more mysterious pieces of ad content leading up to the release date.
Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
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