Former GTB CCO Toby Barlow Launches New Venture

Toby Barlow, who left WPP’s Ford-dedicated agency GTB a little over a year ago, is launching a new venture in Detroit called Lafayette American.

The agency seems to be following industry trends away from the traditional agency model, with the Detroit Free Press reporting it will be made up of a small team from various industries seeking to solve “interesting riddles and puzzles” for clients. Lafayette American launches with a team of 6-8, including head of design Meg Jannott, and a small roster of clients including Ralph C. Wilson Foundation and Kelly Services. Barlow plans to keep his staff small while leveraging a team of freelance creatives and designers, and work with clients on specialize projects.

“We don’t want to parasitically stick to clients,” Barlow told Detroit Free Press. “We want to come in and help clients come up with creative and interesting solutions, and when we’ve helped solve the problem, we’ll sail away and on to other adventures.”

“A lot of large agencies when new technologies emerge they sort of say, ‘Yeah, we can do that, too,’ and they build a new wing onto their agency and just start charging the client for it,” he added. “Our thesis is that you just can’t keep slapping those Lego pieces on without it collapsing at some point. What we want to do is stay small and then add those pieces as needed and then snap them off when they’re not needed any more. It’s a much more nimble model that’s built for the complexity of our times.”

That doesn’t mean Barlow’s shop would decline a longer relationship with a client as long as they “keep bringing us interesting problems and interesting riddles,” as Barlow put it, just that it won’t overstay its welcome.

Barkley Promotes Melany Esfeld to Director of Integrated Production, Promises to #FreeTheBid

Kansas City-based agency Barkley promoted Melany Esfeld to director of integrated production and Esfeld subsequently pledged Barkley to “Free The Bid” as part of a larger commitment to greater diversity in the creative process.

“Inviting more diverse voices into the creative conversation is a no brainer and only makes the work better,” Esfeld said in a statement.

Esfeld joined Barkley as a senior producer at the beginning of 2016 and was promoted to executive producer the following May. Prior to joining Barkley, Esfeld spent five years as director of production for Factory Deisgn Labs, working with clients such as Sports Authority, The North Face, Oakley and Callaway. She began her career as an integrated producer with CP+B, where she worked with clients including Burger King, Domino’s, Microsoft, Volkswagen and Best Buy.

“Melany has had a major impact on the craft and quality of Barkley’s work. But in addition to her ability to make the work better, Melany makes everyone she leads better,” Barkley executive vice president, executive creative director Katy Hornaday said in a statement. “She is a force of nature when it comes to galvanizing a team and finding solutions where everyone else only sees limitations.”

“I have loved Barkley since day one,” Esfeld added. “I am humbled to lead a team who approaches every project with how it can be done in the biggest possible way. But most importantly, I am inspired daily by the fearless talent within the Barkley family.”

We Hear: Innocean Employees Threaten Walkout Over Sexual Harassment Suit

One day after news of the sexual harassment suit filed against Innocean and chief creative officer Eric Springer broke—and nearly two whole months after the suit was initially filed—we have yet to receive any sort of formal response from the CCO, the agency, or its parent company Hyundai.

We have, however, received a lot of follow-up information from both current and former employees who are unhappy with the way management has dealt with the news.

Multiple parties tell us that the vast majority of the 300-plus employees at the agency’s Huntington Beach headquarters had no knowledge of the suit before Adweek’s story went live yesterday.

We also hear from two different sources that staffers are extremely unhappy with management’s apparent decision to stand behind Springer. There have been no announcements about the case, and speculation holds that the CCO will remain in his job unless executives at Hyundai choose to act.

(While Innocean became a publicly traded company in 2015, the Chung family of South Korea, descended from Hyundai founder Chung Ju-yung, remain its largest shareholders.)

One current employee expressed disbelief that leadership has not moved to fire or discipline Springer. Another said that Steve Jun, who became CEO in 2015 when his predecessor suddenly moved back to South Korea, was seen standing in line for happy hour yesterday while his employees all talked about the case around him. (We are aware that this incident was mentioned on Fishbowl, but we have discussed it directly with a very reliable source.)

Two other parties tell us that staffers are threatening a mass walkout on Monday if the company does not act.

Since the story first broke, multiple women have reached out to say that they, too, went through some form of harassment while working under Springer. A former junior employee says that she experienced “belittling behavior” from management but felt powerless to act during her time there. An individual who briefly considered joining the agency says she was “warned about Eric,” while another says news of the suit was unsurprising given his “reputation.”

A male Innocean veteran wrote, “I worked in that office and can verify that everything Victoria alleges is true, and more. Eric is the epitome of the overly confident and overly empowered frat boy-turned executive who’s never been held accountable for his actions in any arena. The only thing that surprises me about this reporting is that it took so long for it to become public.”

He also described as “tone deaf” the fact that the shop ran an International Women’s day post celebrating female employees on its Instagram account approximately two hours after the story first broke.

The post has since apparently been deleted.

Another interesting note brought to our attention by an anonymous tipster: Victoria Guenier, the producer who brought the suit against Springer, received a production credit on “The Force,” the Deutsch Volkswagen spot on which Springer served as group creative director. So the two parties have known each other for some time.

Innocean is reportedly holding an all-staff meeting late this afternoon to discuss the case with employees.

Updates to come.

Translation Honors Notorious B.I.G. With Second Annual Biggie Breakfast

Translation is partnering with the Bed-Stuy community and local business Sweet Chick on its second annual Biggie Breakfast, honoring the member of deceased hip hop icon Christopher Wallace.

The breakfast event will be held tomorrow, March 10 and features the meal The Notorious B.I.G. rapped about on his classic hit “Big Poppa”:  “a t-bone steak, cheese eggs and Welch’s grape.” 30 Translation employees will work with volunteers to provide the meal for 200 Bed-Stuy residents, with food and resources provided by Sweet Chick.

“Translation believes we have the unique opportunity to continue to celebrate the life of Biggie by taking the ever-changing makeup of Brooklyn to new heights – while still remaining true to its roots,” Translation Biggie Breakfast collaborator Danielle Howe said in a statement. “Commemorating the legacy of Biggie, as well as his impact on hip-hop is what Translation is all about, and what better way to do it than with his own cultural staple.”

RPA Goes Through Round of Staffing Adjustments, Citing Shifts in Client Spending

Independent agency RPA recently went through a round of layoffs which the agency claims were caused by shifts in client spending.

“RPA is proud to report strong organic growth across multiple clients which created the need to fill approximately 75 positions over the last six months. Shifts in client spending toward digital in areas such as web development and programmatic necessitated staffing adjustments, which are never easy decisions to make,” an RPA spokesperson said in a statement. “Less than 2 percent of RPA’s current staff of 725 were affected. At the same time, RPA has more than 40 open positions many in the areas of digital and technology, reflecting growth in the areas of client needs.”

While RPA didn’t address the specific areas impacted, sources claim they were focused on media and production departments in response to budget cuts from key RPA client Honda.

A recent report in Digiday noted that the company’s U.K. marketing operation has moved away from buying ads based on clicks or impressions in favor of those that will “drive people into showrooms” within two weeks.

RPA promoted a pair of executive producers to vice president, director of video production roles last November, several months after Honda awarded its U.S. media account to the Santa Monica shop following a review.

VaynerMedia Will Help NASCAR Drivers Maintain Their Personal Brands

Earlier this week, Front Office Sports ran a totally informational piece on how NASCAR is “turning to VaynerMedia to help its drivers build their digital brands.”

According to the writeup, there was a standard RFP for (we assume) influencer marketing services. But Vayner’s work with AB InBev, which happens to partner with NASCAR, gave them an edge.

From MD of driver marketing Patrick Rogers:

“We were interested in bringing in a fresh set of eyes to look under the hood and help us see things maybe we weren’t seeing. Sometimes brands like ours need a different perspective to help us understand what we’re doing well, and where we should perhaps make some tweaks to our approach. VaynerMedia had a great feel for what we’re looking to accomplish and introduced some really creative ideas on how we can dial in our strategy. Plus, they have experience with our sport having done incredible work with Anheuser-Busch.”

So what will Vayner do, exactly? From the agency’s Chattanooga chief Mickey Cloud:

“[Our] core strategic offerings, combined with VaynerTalent’s experience in helping high performing people develop social & digital content, own their narrative, build an engaged following online, and leverage that digital presence for whatever business objective they may have, became the heart of our pitch.”

So they are going to help the individual drivers become more effective social influencers just like Gary. The last line is nice: “Whether it is through unique storytelling, a cohesive brand approach, or leveraging the talents VaynerMedia brings to the table, it is clear that this partnership is a win for everyone from the drivers to the brands and NASCAR itself.”

Ah yeah. And a race car driver is something like a fine wine in that we can only assume it improves with age. It probably smells kinda funky at the end of the day, too.

We Hear: JWT Eliminated From Global Kimberly-Clark Review as Ogilvy Hangs On

Today Adweek broke the news that Kimberly-Clark, the personal-care monolith behind everything from Huggies to Kleenex to Kotex, launched a global creative review in early January.

That’s a big one for WPP, whose agencies have long handled the vast majority of the company’s marketing business in the U.S. and abroad. The lineup includes Ogilvy, JWT, VML, VSA Partners and probably a few more.

According to a spokesperson, the client is “assessing the current agency landscape for creative services,” which means it’s looking to restructure its international agency lineup.

This doesn’t necessarily mean consolidation with one network. Back in 2015, the company’s old CMO told AdAge that he would rather go for an “Uber-style” agency of choice model that sounds a lot like a jump ball pitch.

It’s not quite clear what K-C wants to do in terms of agency structure, but the company has already cut its spend with WPP over the past year-plus, so we have to believe it has savings on the brain like its chief rivals Unilever and P&G. One month ago, the company also announced plans to cut some 5,000 jobs and close factories around the world, attributing the move to a desire to be “leaner, stronger and faster.”

At this time we don’t know who, exactly, is pitching against Team WPP, because PRs at all the major holding groups declined to comment.

Multiple sources do tell us, however, that this review is especially critical for Ogilvy and JWT. And while the former remains in all-hands-on-deck defense mode with an international, multi-office pitch led by one Tham Khai Meng, JWT has already been eliminated—at least in the U.S.

The agency worked on Kleenex and various Family Care brands while Ogilvy had Huggies, Pull-Ups, Kotex, etc.

More to come on this review, which arrives at a particularly sensitive for WPP after stock prices took their biggest dip in almost two decades yesterday.

[Image via]

FCB Chicago Eliminates All Wednesday Meetings Forever and Ever, Amen

Happy Friday! Aren’t you glad it isn’t Wednesday??

Of course you are … but you wouldn’t be saying that if you worked at FCB Chicago this week.

That’s because the agency officially instituted a new “Meeting Free Wednesdays” policy today. You heard that right, readers: no meetings on Wednesdays. Zilch, zero, nada. Period.

Welllllll, that’s not QUITE accurate. This new policy only applies from 1 to 5, and if staff members totally hate it then it could theoretically end on May 1st. Something also tells us that certain clients might have trouble observing these new guidelines, but you never know.

Why are they doing this, you ask? Because everyone hates meetings, especially when you’ve got other work to do, which is always. (This principle applies to media too, by the way.)

Should be interesting to see how well it works.

Here’s the full memo from CCO Liz Taylor and president/CEO Michael Fassnacht.

March 2, 2018
To: FCB Chicago
Fm: Michael & Liz

RE: Introducing Meeting Free Wednesdays

You spoke. We heard. As such, we are excited to announce “Meeting Free Wednesdays” at FCB Chicago!

Beginning next month, we are encouraging all of you to go meeting free each Wednesday from 1-5 p.m. This new initiative is in response to employee feedback that too many meetings are interfering with their ability to complete work during office hours—but now, you can! Please do your best to NOT call any client or internal meetings on Wednesday afternoons in April. We’re both very committed to this policy, and will not schedule meetings during this time.

To help encourage everyone to use this time for work, we will be sending out an agency-wide calendar invite blocking Wednesday afternoons. Look out for the first one—taking place on April 4. HR will also be conducting a survey at the end of April to ask for your thoughts on how we can continue to make Meeting Free Wednesday better—and most importantly, meeting free.

We value your happiness and well-being, and hope this new initiative helps everyone achieve a better work-life balance!

Best,
Michael & Liz

Epsilon Absorbs Connecticut’s Catapult Marketing Into Its Larger Agency Network

More than five years after acquiring Hyper Marketing for an estimated $460 million dollars, data marketing juggernaut Epsilon has folded Westport, CT-based Catapult Marketing into its larger ad practice, Epsilon Agency.

“Epsilon and Catapult have combined into one entity, strengthening and expanding our full agency services offering,” said a company spokesperson. “The alignment provides clients with more robust capabilities across data and insights, analytics, branding, digital, CRM, shopper/retail and cross channel advertising and marketing. For the time being, the brands will continue to operate under the Epsilon and Catapult names.”

Richard McDonald, Agency president at Epsilon, will be running the combined entity.

“We bought Catapult as part of HMI back in 2012, and 6 years later it made sense from a couple of angles to bring the groups together … to bring Catapult closer to the mothership of Epsilon to benefit more from data, analytics, and digital media [services],” McDonald said. “It started as a shopper marketing agency, and had aspirations to spread its wings further.”

He added that Epsilon Agency will now serve all existing Catapult clients and that the decision was not related to Catapult’s recent performance.

“It was more based on our belief and ambition to harness the horsepower of Epsilon,” he said, “And the best way to do that is to lead Epsilon’s growth through agency relationships: Using data to define growth opportunities and change up the agency landscape a bit.”

McDonald also noted that the organizations have been fully integrated into one structure with a single P&L and unified creative, accounts and strategy teams. “We will still keep the Catapult brand around for historical reasons … they had a good reputation in the marketplace,” he said.

Sources tell us that several longtime Catapult leaders have departed in concurrence with this shift, including CEO Paul Kramer and CMO/former Ogilvy VP Peter Cloutier. President Joe Robinson also recently left the Minneapolis office along with an unspecified number of additional staffers for a job at Nordeast Marketing Group.

We don’t believe there will be other major staffing changes to come for the agency, which was born in 2005 as a subsidiary of D.L. Ryan Companies. That organization later became HMI in early 2012, 10 months before the Epsilon acquisition.

Epsilon remains one of the smaller consultancies allegedly coming for your business (or not), but it has gone up against creative shops in pitches like the 2016 Del Monte review.

Clients include Kraft-Heinz, KitchenAid and Burt’s Bees.

ESPN Partner Laundry Service Is the ‘#1 Ad Firm’ in America, According to ESPN Writer

Brooklyn’s Laundry Service scored a big number 7 on AdAge’s A-List, moving up two spots from last year. But they’re number one in the mind of ESPN journalist Darren Rovell.

You may have heard yesterday that the agency’s client Papa John’s and the NFL mutually decided to end their relationship, because Rovell broke the news.

The relationship was supposed to go through 2020, though we suppose one could see the end coming. And the move could be positioned as part of Papa John’s CMO Brandon Rohten’s plans to put fewer eggs in the football-shaped basket.

But that’s not why we’re posting. Immediately afterward, Rovell shared a very interesting and seemingly unrelated opinion.

Hmmm, we wonder why he might say that… especially since the news is four months old.

Maybe it’s because Laundry Service’s content division, Cycle, signed a deal with ESPN back in October to produce social media and influencer work for “blue-chip accounts.” No, it can’t be that. (Laundry Service and its CEO Jason Stein retweeted that one unironically, we’re told.)

This morning, Rovell clarified: it’s all about the good creative.

Or else he works for Ford now. We asked him how he arrived at this very strongly held opinion on the ad industry, but he was too busy writing about Pizza Hut to respond.

On the plus side, it seems the whole sponsorship story will not affect consumers’ relationships with Papa John’s.

[Pic via ESPN]

Mono Introduces ‘The Fastest Internship Application Process, Ever’

Do you want to apply for an agency internship without devoting more than five minutes to the process? Minneapolis-based independent agency mono is introducing what it’s billing as “the fastest internship application process, ever” for all your limited attention span needs.

The timed application process takes under five minutes, with the agency choosing to  emphasize honesty and immediacy over grammar and long-winded responses.  After uploading a resume and cover letter, and providing contact info, applicants are given 60-seconds to provide a bio. Then they go through a series of questions for which they have 30-seconds to respond, for a total of 3 minutes, which range from what they’d do if a client had spinach stuck in their teeth to crafting a personal tagline.

The agency is looking to fill seven full-time paid internship positions, including copywriter, art director, design director, digital designer, producer, project manager, strategist and video editor.

U.K. OOH Specialty Shop Talon Outdoor Lands in New York

Talon Outdoor, the specialty out-of-home agency that handles all of Omnicom Media Group’s displays in the U.K. for brands including McDonald’s and Google, is expanding to the U.S. with its first office in the country opening in New York today.

The agency promised, in an announcement today, to design and execute the same “data-driven, technology-led integrated outdoor campaigns” seen across the U.K. for brands in the U.S.

The New York office will be led by managing director Irina Zeltser, who worked on OOH at Project X previously, and supported by Talon founding partner James Copley. Ruth Schinn, a U.S. industry vet who has worked at Posterscope and Kinetic, was hired as a director.

“This is an exciting time to be in the industry, with the advent of new digital technologies, audience targeting and measurement capabilities that continue to lift the medium as a whole,” Zeltser said in a statement. “We intend to embrace the ongoing digital transformation in OOH, employing an approach that leverages all of the technological and creative assets at our disposal to smartly deliver the most effective and accountable integrated campaigns for our clients.”

According to a Talon spokesperson, Omnicom Media handed their entire out-of-home portfolio in the U.K. to the specialty agency in April 2013. That means Talon handles the outdoor work for all of the larger agency’s brands including McDonald’s, Sony Pictures and Google.

The spokesperson said that relationship does not extend to the U.S.

In the U.K., Talon is tied to a host of innovative out-of-home campaigns including one in November that saw digital billboards for McDonald’s change with traffic patterns. Talon and OMD handled the media buying for that campaign, which was created by Leo Burnett.

In March 2016, Talon also built a bar in London made almost entirely out of chocolate for global brewer Carlsberg. The pub was disguised as a billboard but opened up to a confectionary watering hole, earning it a spot on Adweek’s Ad of the Day list.

Talon’s U.S. division is a joint venture with Holt Media Companies, a firm that provides network, media buying and advisory services to brands. Holt is tasked with providing insight to Talon on the U.S. landscape. Alongside founding agency partner, Ptarmigan Media, Talon will also expand work with creative and tech shops Grand Visual and Blis, according to the agency’s statement.

A Talon spokesperson said they’re not ready to share information regarding their clients.

Erin Johnson’s Lawyers Accuse WPP of Withholding Documents in Latest JWT, Gustavo Martinez Case Filings

JWT announced some big changes today, most prominent among them the hiring of mcgarrybowen’s Simon Pearce as its new North American CEO and the departure of his predecessor Lynn Power, who is leaving “to pursue an entrepreneurial opportunity.”

A little further downtown at the Southern District Court of New York, last week saw the latest set of filings in the ongoing lawsuit filed by the agency’s still-current global chief communications officer, Erin Johnson.

In short, Johnson’s lawyers have accused the WPP team of stalling by refusing to release documents related to the resignation of another top JWT PR executive, director of global comms Christine O’Donnell—as well as the attempted cultural training of former global CEO Gustavo Martinez, the man she sued for harassment and discrimination.

Last Wednesday, the law firm of Vladeck, Raskin & Clark requested a meeting with Judge Robert Lehrburger to discuss why the parties have “reached an impasse” in their efforts to resolve “certain discovery disputes.”

Repeated claims of “pariah” treatment

The letter recalls 2016 claims that agency leadership began retaliating against Johnson as soon as she returned to work after filing suit against the holding company, the agency and now-former CEO Martinez by subjecting her to “humiliating treatment,” pressuring her to resign and turning her into a “pariah” by assigning most of her previous duties to O’Donnell. The latter employee joined the agency several months after news of the suit went live.

According to the latest filing, O’Donnell told CEO Tamara Ingraham and others last November that she planned to resign … but they withheld that information from Johnson.

Johnson and her team then requested documents related to JWT’s attempts to replace O’Donnell with another individual who would handle most of the work previously assigned to her. WPP refused, arguing that “they are not obligated to produce information” beyond a cutoff date.

That date, the letter states, is unrelated to information that Johnson and her lawyers did not know about at the time.

Johnson’s lawyers also add that they’re only interested in “documents concerning a single recent development: O’Donnell’s departure and defendants’ efforts to find someone to perform some or all of her duties.” Why? Because “such materials could reflect further retaliation; documents may show that defendants failed to consider plaintiff to assume what previously had been her duties.”

The letter goes on to claim that, in December 2017, Johnson received a “handbook” outlining JWT’s communications department and its responsibilities. She had reportedly never seen this book at the time even though it was more than a year old—and while it listed O’Donnell as head of communications, it did not include Johnson’s name or position.

“The failure to identify plaintiff is evidence that defendants retaliated by removing her from her job,” the letter reads. JWT has claimed that it never produced any such memo because no draft can be located in its electronic records. But Johnson’s lawyers argue that this is simply a delay tactic, writing, “Defendants’ production obligations, however, are not limited to electronic searches.”

Additionally, Johnson’s lawyers demand notes from sessions that resulted from WPP hiring lawyer Merrick Rossein to provide Gustavo Martinez with “equal employment training” after the lawsuit was filed. While they’ve provided Rossein’s conclusions, they argue the notes themselves are privileged.

“That argument is nonsensical,” the letter reads, asserting that these training sessions were largely intended to bolster WPP’s argument that Martinez cannot be held accountable for his own confirmed or alleged harassment and discriminatory behavior due to “purported language problems and cultural differences.” Their argument holds that the defendants must, as such, be required to produce all relevant notes.

Seeking more info on Martinez’s role

Finally, the lawyers state that WPP is trying to minimize the fact that Martinez still works for the company in an executive role by “improperly refus[ing] to run searches using approximately 11 terms intended to locate documents regarding Martinez’s current work for WPP.” WPP claims that this information is irrelevant to the case at hand.

“Documents concerning Martinez’s current work for WPP may show that corporate defendants treated Martinez more favorably even though he harassed plaintiff,” the letter reads in countering their position. “Indeed, corporate defendants may have appointed Martinez head of Spain for WPP.”

It is undeniably true that the holding group has repeatedly refused to discuss Martinez’s current role.

Last October, he made a public appearance at a Barcelona WPP-sponsored event and stated that he would be managing efforts to reorganize the company’s presence in Spain. At the time, this news seemed to contradict his lawyers’ claims that he had only been working for WPP on an “ad hoc” basis thanks to a deal negotiated with Martin Sorrell when the lawsuit was first filed.

The letter written last week notes that Martinez “has received and/or sent 47,000 emails since moving to WPP around the Fall 2016” and that “there have been several articles reporting that Martinez is Country Head of Spain.”

Sounds like a pretty sweet gig.

StrawberryFrog Launches Sister Shop BlueberryContent

“The time has come,” the Walrus said, “to talk of many things. Of new biz opps and content shops…”

On that note we turn to StrawberryFrog, which is the latest in the long and surely growing list of agencies that have launched their own internal #content studios.

Some of BlueberryContent’s projects began a while ago, but the branding/ packaging/ publishing/ design unit of Scott Goodson’s agency officially launched today. The new berry in town promises “a fresh and fragrant take on stretchy content,” which is an arrangement of words we’ve yet to hear in that particular order.

“Clients are increasingly looking for content that can be used across digital, social and all platforms. Blueberry Content’s mission is to ignite the most powerful force—a smart design idea that makes a difference in client’s business,” said BlueberryContent’s Karin Drakenberg, who is also both EVP of StrawberryFrog and Goodson’s wife.

A quick glimpse at the new division’s Instagram page reveals a range of projects like packaging design for AB InBev’s Budweiser NEO, logo design for First Abu Dhabi Bank and the No Bullshit cleanser line.

Long-term plans for BlueberryContent and StrawberryFrog aren’t yet clear. The shop, which has been independent for nearly a year since buying itself back from Apco Worldwide last May, recently debuted its first Olympics ad for client SunTrust.
We might point out that the logo does not resemble a blueberry so much as a rolling eyeball. But surely that was intentional.

Doner Opens Collaborative Creative Space in Downtown Detroit

Doner has launched a new collaborative creative space in Downtown Detroit called D-313.

“Metro Detroit has been Doner’s world headquarters for over 80 years, but we have yet to maximize the groundswell of untapped creative potential beating inside of our own city,” Doner CEO David DeMuth said in a statement. “Having dedicated space downtown brings us closer to the resilient, fiery creative spirit of Detroit, where we can continue to enrich our work, attract more diverse talent and deepen the impact we are creating for our clients and our community.”

Located at 1456 Woodward Ave., D-313 will serve as a hub for Doner’s Experience Kitchen and a collaborative space for the agency’s partnerships with local schools and universities, including the University of Michigan’s Ross School of Business and MSU MediaLab. Doner has already hosted clients including Coca-Cola, McDonald’s, Cox Communications and the UPS Store in the space.

“Traditional offices are designed for tasks, not inspiration, so everything about D-313 is designed with collaboration and innovation in mind,” Doner Global CCO Eric Weisberg added. “From gigabit internet to modular furniture, the space is built to flex and adapt in ways that allow us to optimize creativity. In minutes, it can transform from a living room, to a classroom, to a formal meeting space.”

The opening of this new space could potentially serve as a precursor to Doner moving its operations downtown.

As DeMuth put it, “It’s a toe in the water to see if we want to move the whole company down there when our lease is up next in 2020.”

The agency welcomed 11 new creatives to its Detroit office last May in the wake of winning AOR duties for Beaumont Health and lead creative and strategic duties for Coca-Cola’s fairlife milk brand in late 2016. In July, Doner hired Jon “Krev” Krevolin from R/GA New York as executive vice president, executive creative director. The following month, longtime-client Serta launched a review in which Doner declined to participate.

TBWAChiatDay Hires ECD Duo of Amy Ferguson and Julia Neumann Away From MullenLowe

TBWAChiatDay New York announced today that it poached creative duo Amy Ferguson and Julia Neumann from MullenLowe New York. The two will come aboard as executive creative directors on March 1.

Julia Neumann and Amy Ferguson

Ferguson and Neumann were the first hires at MullenLowe New York, which brought them on in 2015 to oversee the JetBlue account. The pair have since produced JetBlue’s viral Mother’s Day film,  “FlyBabies,” which won at Cannes Lions, The One Show, the Clio Awards and the Effies, among others.

“We’re at a pivotal point in our creative trajectory with opportunities that we can absolutely turn into great work, and we need leaders like Amy and Julia to push the work and level of craft to make the very most of them,” said Chris Beresford-Hill, TBWAChiatDay New York chief creative officer. Ferguson and Neumann will report directly to him.

Neumann started her career at Saatchi & Saatchi New York, where she won the agency’s first Cannes Lion for P&G’s Tide years before people asked whether this is a Tide ad. She also spent stints at Young & Rubicam New York, Wieden + Kennedy Portland and BBH New York.

Ferguson got her start as an intern at TBWAChiatDay, leading her to then take on her first full-time role as art director at the agency. She then moved to Grey New York and worked as a freelance creative director for several years before joining MullenLowe.

Outside the agency world, Neumann recently wrote and directed “Deporting Myself,” a short documentary about immigration, and Ferguson has produced her own line of greetings cards.

In addition to hiring Neumann and Ferguson, the agency also announced today the promotions of Walt Connelly and Evelyn Neil as executive creative directors. Connelly was named a global creative director in 2014 and Neil was hired by TBWAChiatDay New York in 2017 as a group creative director, after having served as a freelance creative director for the agency since 2016.

Frannie Rhodes, who joined the shop in 2016 as director of creative services, as been elevated to executive director of creative operations.

Leo Burnett Promotes 20-Year Vet Kieran Ots to Lead Samsung Account in Chicago

Leo Burnett has promoted Kieran Ots, a 20-year veteran of the agency, to executive vice president and executive creative director of its Chicago office, effective immediately.

Ots served nearly two decades at Leo Burnett Sydney in the role of digital creative director.

Kieran Ots spent 20 years at Leo Burnett Sydney before being promoted in Chicago

“Kieran is a strong leader with a gift for creating ideas that connect deeply with humans, regardless of medium,” said Britt Nolan, Leo Burnet Chicago chief creative officer. “He approaches business issues with creative solutions—not just ads. Kieran is the perfect fit to help us continue our transformation.”

Ots will report directly to Nolan and oversee the creative direction for client Samsung. He previously contributed to the Samsung account in Sydney, according to a statement from Leo Burnett.

Before bringing Ots to Chicago, Nolan oversaw the Samsung work himself.

Ots is most recognized for having led a series of digital projects in 2013 for the Australian Bureau of Statistics in which a team raised awareness of census data among Australians. One part of that included creating smartphone game, Run That Town, which had players reject and approve proposals for their own neighborhoods. The outcome would either please or piss off residents, based on real demographic data collected in 2011. The game won Gold at Cannes Lions in the creative data category.

Ots has also worked with Leo Burnett clients Canon, McDonald’s and Subaru.

5 Shops Combine to Launch Merge in Chicago, Boston and Atlanta

Since 2018 just started, there’s still plenty of consolidation to come in agency land. In the latest case, five agencies came together like a transformer to bring Merge to market in Chicago, Boston and Atlanta.

Merge—which is full-service in case you were wondering—combines five indie shops: Chicago’s HY Connect and Merge Design + Interactive, Boston’s Partners & Simons and Atlanta’s Dodge Communications and Avid Design. In a statement, Merge said the deal brings the unique expertise of each agency (strategic brand planning, creative and design, digital and tech development and contact planning across paid, earned and owned channels) to the combined entity.

“The name Merge reflects our belief that a collaborative business model leads to better results for our clients,” said CEO Ron Bess, who previously led HY Connect. “This branding is part of our continued evolution as a unified creative and media agency with a technology capability that allows us to go beyond the typical agency scope.”

The agency’s three offices will be branded as Merge Chicago, Merge Boston and Merge Atlanta, with Bess stationed in the Windy City. Merge boasts it can provide clients with solutions “equal to those most common among high-tech digital specialist agencies and tech consultancies,” according to the statement.

“Artists and scientists often have trouble speaking the same language,” noted Tom Brand, Merge Atlanta president. “The same is true of marketing and IT people in business, who often have different priorities. We help them find common ground.”

That sure sounds interesting.

Since the deal, Merge has won two accounts: restaurant chain Marco’s Pizza and medical device maker LivaNova. It also works with existing clients from its previously separate agencies including AIG, Harley-Davidson, Indiana University Health Systems, James Hardie, Land O’Frost, Nationwide, Roche, Sloan Kettering and several Blue Cross Blue Shield plans across the country.

The network employs a staff of 300 across its three offices.

“Our clients have access to a broader set of expertise, capabilities and services, now with the added flexibility to create purpose-built teams from a much deeper pool of talent, especially in media and technology,” Merge Boston president Andrew Pelosi added.

Hill Holliday Goes Through a Round of Layoffs in Boston Headquarters

Multiples sources confirm that Hill Holliday went through a round of layoffs in its Boston headquarters over the course of the past week. Information first began coming in last Friday.

Sources differ on exactly how many employees were impacted by the staffing cuts, but we can confirm that the total was 30 or more. It’s also unclear which departments were impacted.

The news follows some significant account losses for the IPG network.

In December, Dunkin’ Donuts launched a creative review after nearly two decades with Hill Holliday. The incumbent was invited to participate in the review, but it’s unclear whether Hill Holliday accepted Dunkin’ Donut’s invitation to defend the account as the agency directed inquiries back to the client. Dunkin’ Donuts spent around  $150 million on measured media in the U.S. in 2016, according to Kantar Media, so such a loss would be a considerable blow to the Boston-based agency.

Last May, Chili’s also ended its decade-long relationship with Hill Holliday and launched a review which concluded with the chain handing a project-based assignment to O’Keefe Reinhard & Paul. Chili’s spent around $129 million on measured media domestically in 2016, according to Kantar Media.

Hill Holliday is actively involved in several pitches, according to our sources. It was one of five finalists in a creative review launched by BMW last October.

Sid Lee Has a Slick New Look and a Fresh Sizzle Reel for 2018

When last we heard from Sid Lee, they were working to promote Canada’s 2018 Winter Olympics team and creating a list of the “30 best places to get intimate around the world” for SKYN condoms.

Late last year, the agency also made some big changes in the U.S., consolidating its creative operations in L.A. and turning its New York office into a division of parent company Hakuhodo DY Holdings’ strategic division, kyu Collective. Employees were offered transfers, but we don’t know how many made the West Coast move.

Now, the agency wants you to see its new face. It has a redesigned website, a sizzle reel and a whole lot of #branded #swag.

We feel dangerously close to middle age after watching that, so, mission accomplished.

Co-founder and chief creative officer Phillippe Meunier oversaw the revamp. “We felt it was important now more than ever to have an identity that reflects the people-centered, collaborative aspect of our corporate culture,” he said.

CEO Bertrand Cesvet added that it’s not all about surface appearances: “This new image not only reflects Sid Lee’s positioning, but also shows how we place people at the heart of all that we do; something that we have always done and want to concentrate more of our efforts on going forward.”

It’s a broad remit, as indicated by this GIF.

And there’s lots of cool stuff like doors and neon and stationary and coffee and more coffee and even more coffee.

But what does it mean to YOU, reader? Here’s the key line from the press release:

Founded on the principle of collectivism, Sid Lee will continue to push its business model further through organic growth and acquisitions. As part of the kyu collective, it will continue to aid in propelling the economy and society forward alongside other member companies like IDEO, SYPartners and BeWorks.

Expect more news to come as Sid Lee moves toward the creative consultancy model.