The advertising and marketing ecosystem is fueled by brand budgets, but agencies, publishers, vendors, and other constituents have not been aligned on marketer growth. That’s the view of Bob Liodice, CEO of the Association of National Advertisers (ANA), who sat down exclusively with ADWEEK at the organization’s flagship Masters of Marketing conference in Orlando, FL….
Earlier this year, restaurant critic Pete Wells excused himself from the table after twelve years. In his last essay for The New York Times, he paints a bleak portrait of a hyper-optimized restaurant industry and dining culture devoid of personal exchanges, humanity and friction. Wells also takes issue with the rise of TikTok foodfluencers, where…
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…
The numbers Interpublic Group (IPG)’s third quarter net revenue decreased by 2.9% to $2.24 billion, while organic growth was flat year on year. For the first nine months of the year, net revenue was down 0.9% to $6.75 billion, with organic growth of 1%. Its performance trails peers Publicis and Omnicom, which last week reported…
Guinness has hired Uncommon Creative Studio New York as its strategic and creative agency partner in the U.S. as the Diageo-owned stout brand continues to grow its sales and consumer base globally, the agency confirmed exclusively with ADWEEK. Uncommon’s one-year-old New York office won the business after a competitive pitch that also involved Forsman &…
A three-decade run has come to an end at AKQA Group, as parent company WPP revealed the resignation of CEO Ajaz Ahmed. Ahmed founded the innovation agency in 1994. AKQA was acquired by WPP in 2012 and placed alongside sister agency Grey within the AKQA Group in 2020. WPP said it will reveal its plans…
Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy–it’s inefficient, inaccurate, and can be dangerous. Simple logic led to these labels: People born within a certain timeframe would share common experiences and, therefore, behaviors and preferences. However, this approach is increasingly problematic and oversimplifies the…
While Charlie Brown will likely get a rock in his bag, as he has every year since the 1966 debut of Halloween special “It’s the Great Pumpkin,” several agencies received treats this week in the form of new clients and partnerships. BarkleyOKRP Independent BarkleyOKRP was named agency of record for global aviation company Signature Aviation….
Publicis is increasing its guidance again for 2024, despite uncertainties around the economy, high inflation and the upcoming U.S. presidential election. The holding company now expects 5.5% growth this year. It had forecast 4% to 5% growth at the top of the year, and predicted a 5% increase in July. “There is a lack of…
After almost 17 years as chief executive officer (CEO) of Colle McVoy, Christine Fruechte is passing the torch to current agency president Jessica Henrichs. Fruechte will now transition to a strategic advisory role as chair of the mid-size shop. In her tenure, the leader steered the Minneapolis-based agency through two recessions and the Covid-19 pandemic….
The numbers Omnicom reported $3.9 billion in revenue for its fiscal quarter ending Sept. 30. Organic growth was up 6.5% year over year, coming in slightly higher than last quarter’s 5.2% organic growth. Advertising and media services, as well was experiential, drove the revenue increases, up 9.4% and 35.3% year-over-year, respectively. The holding company maintained…
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…
100% Production company 100% (formerly HALAL) signed Michael Middelkoop as a commercial director. He was on the roster at Czar in recent years, and he previously served as an art director at agencies including Saatchi & Saatchi, Happiness Brussels, Achtung!, and Dawn, going on to direct for brands such as Adidas, Tele2, Lego, and Asics….
The chaos of Advertising Week New York didn’t slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing and communications agency 62Above announced two additions to its client roster: AT&T Hotel and Conference Center in Austin, Texas, and luxury property operator Cote Hospitality….
2000 was the year I declared my first major in Cognitive Science/Artificial Intelligence. I was fascinated by the world of AI as we knew it 24 years ago. It was about neural networks, the psychology of language, how brains developed, and how computer science could ultimately intersect with mimicking and mapping what human brains did….
Sitting here drinking an AriZona iced tea, I find myself contemplating the value of independence. First, you should know, I am not usually found with an AriZona iced tea–at least not since the days of chugging them post-hangover in college. But recently, I saw a story on the Today Show where the founder, Don Vultaggio,…
While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial. At Cannes Lions 2024, AI ignited essential and overdue discussions about the future of ad agencies and the creative industry. These conversations must highlight the ongoing need to promote diversity as we grow. As we plan our…
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…
Global professional services company Accenture reported $64.9 billion in revenue for its fiscal year, ending Aug. 31, up 1% year-over-year, and its tech-powered creative group, Accenture Song, chipped in $19 billion of that total (up 7%), largely driven by its push into generative artificial intelligence. Gen AI accounted for $3 billion of the parent company’s…
Agency and brand relationships, when they work, can result in campaigns that shine and long-term connections that create wins for both sides. When they don’t work it often leads to dissolutions, and the two sides rarely reconnect. Essentially, a good client-agency relationship is like a marriage, according to a panel discussion at ADWEEK’s Brandweek summit…
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