New Attention-Grabbing Mannequins Are Modeled After Disabled Public Figures

It was Junot Diaz who said, "If you want to make a human being into a monster, deny them, at the cultural level, any reflection of themselves." So Pro Infirmis, a European advocacy organization for the disabled, has created a series of mannequins to provide those reflections in the image-obsessed world of retail.

The project's call to action is: "Because who is perfect? Get closer." And indeed, who is? The redesigned mannequins depict people with scoliosis, brittle bone disease and missing limbs. The models are radio host and film critic Alex Oberholzer, Miss Handicap 2010 Jasmine Rechsteiner, athlete Urs Kolly, actor Erwin Aljuki? and blogger Nadja Schmid.

The short film below, which documents the process, is deeply moving, particularly when the models encounter their mannequins for the first time. The works were displayed for the International Day of Persons With Disabilities in Swiss shop windows on Zurich's main street, Bahnhofstrasse. And once they had been polished to the perfected shine of a mannequin and posed in the windows, the disabilities almost disappear. Rechsteiner’s curved spine, in particular, creates a stunning silhouette that would be envied by high-end fashion models, and a young girl is shown trying to achieve the same pose after seeing the mannequin.

It's an important lesson, not only that people come in all shapes and sizes, but that all those shapes and sizes can be beautiful. If only more businesses had the bravery to show them.


    

Artificial Scarcity Leads One McRib Fan To Help Others

People are passionate about McDonald’s McRib sandwich.

The fact that the sandwich is not available at all McDonald’s locations nationwide simply feeds this hunger for the chain’s pork sandwich, which comes with pickles, onions and barbecue sauce and is shaped in an unusual patty, made to look as though there are bones inside.

According to Entrepreneur., one big fan of the sandwich, Alan Klein, turned his passion for McRib into an interesting side-project.

McRib Locator, a website and Android app that tracks where the sandwich is available has already charted around 1,500 sightings, with 300 confirmations this year (confirmed by users emailing Klein a photo of their receipt).

This is the kind of naturally occurring consumer advocacy and consumer generated media that CMOs dream about at night.

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Chinese Ad Campaign Urges People to Stop Eating Dogs and Cats

"Say no to dog or cat meat." That's the message in 279 new ads being plastered across Chinese train stations, bus stations and elevators by a pet advocacy group called Animals Asia.

Steering consumers away from eating dogs and cats would be a pretty easy sell in America, but apparently the problem is quite massive in Asia, with millions of dogs slaughtered each year for food, according to the group.

Each ad shows someone putting chopsticks over a malnourished stray or beloved family pet. Some warn that dog meat is made from stolen pets, while others highlight health and safety issues.

"Cat and dog meat sold in restaurants is often sourced from stolen domestic animals and strays snatched from the street," one ad variation says. "Don’t pay for this cruel and dirty industry with your own health. Be healthy, say no to dog and cat meat.”

Check out several of the ads after the jump. Via One Green Planet.


    

‘Skip’ Button Shows How Easily Job Interviewers Can Ignore Ex-Cons

If job interviews had a skip button, would anyone be willing to hear out an ex-con? That's the question Leo Burnett and a U.K. nonprofit try to make you answer in the innovative interactive clip below.

As the video opens, a young man recently released from prison speaks directly to the camera, as if the viewer is the hiring manager. As he awkwardly tries to tell his story, a "Skip Ad" button appears on screen. Each time the button is pressed and the video restarts, the applicant grows increasingly apprehensive and downbeat, until he's almost begging to be heard. Finally, he becomes resigned to his fate.

"I'm sorry that you don't want to listen," he says to those who've skipped their way to the end. "I hope you can find time in the future to give an ex-offender like me a second chance."

If viewers don't press the button, his pitch, though tentative, gets increasingly upbeat and ends on a hopeful note: "A lot of people just write me off pretty much straightaway as soon as they hear I've been inside. Today's been different. Thanks for that. Yeah. Thanks for listening."

The video by Leo Burnett Change, an activism division of the agency's London office, is part of the "Ban the Box" campaign from the nonprofit Business in the Community, which is pushing for the removal of mandatory check-off boxes on U.K. job applications that ask about criminal convictions. "With the subject of ex-offenders being such a contentious issue, we wanted to create a thought-provoking idea. Something that would make people reassess how they feel toward ex-offenders," agency cd Hugh Todd says in a statement on Leo Burnett London's Facebook page. "Using and subverting the 'Skip Ad' button gave us the perfect opportunity to do this."

That unusual approach underscores the broader message that denying this guy a chance to be heard is like locking him up all over again and throwing away the key.

Try out the video for yourself here.


    

Activist Shoppers Disrupt The Supply Chain – It’s Okay With Walmart

An estimated 75% of the world’s fisheries are at or beyond sustainable limits. Yet, the consumer market for seafood is growing rapidly. This is a business problem, an environmental problem and a health problem. In other words, it’s something for big companies to stay away from. Unless you’re Walmart and not afraid.

When you’re Walmart, you have unrivaled buying power on your side. Thus, you can set the price, but more than that, you can dictate how the products sold at Walmart are sourced and made.

MSC_Certified

Walmart U.S. and Sam’s Club require all fresh and frozen, farmed and wild seafood suppliers to become third-party certified as sustainable using Marine Stewardship Council (MSC), Best Aquaculture Practices (BAP) or equivalent standards. By June 2012, all uncertified fisheries and aquaculture suppliers must be actively working toward certification.

Yes, the Arkansas-based retail behemoth that left-leaning elites love to bash is busy charting a new reality for how the oceans are fished. Should they spread this conscious sourcing to garments and other product categories sold in their stores? Absolutely. But let’s stick with this fish tale for a moment.

According to Sustainable Brands and Reuters, roughly 40 salmon processors in Alaska decided in 2012 to drop the internationally accepted blue ecolabel awarded by the London-based Marine Stewardship Council, saying it was expensive and eroded their brand. They said their own control systems were enough and they would consider the Ireland-based Global Trust Certification, as a replacement.

Wal-Mart responded with a routine letter to its salmon suppliers in June warning them it requires its salmon to be MSC-certified or working toward that distinction.

The Alaskan seafood industry is valued at $6.4 billion annually and is state’s largest private-sector employer, with more than 63,000 workers. Hence the “plead my case” visit by Alaskan officials to Bentonville last week.

“We are optimistic that Walmart will recognize Alaska fisheries as sustainably managed,” said Susan Bell, Commissioner of Alaska’s Department of Commerce. Meanwhile, I am optimistic that Walmart and sustainable practices will prevail. What the market wants, the market gets. And the market wants healthy seafood.

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North Promotes Oregon’s ObamaCare State Exchange With Song

With health insurance exchanges set to launch later this year as part of the Affordable Care Act, I’ve been very curious to see how they’ll be marketed.

Since they’re being launched on a state-by-state basis, we’re going to see a lot of different messages. Oregon, with its Cover Oregon campaign, is definitely playing up the localized quirkiness of the state, thanks to Portland agency North.

With so much misinformation out there, it’ll be interesting to see what actually gets people motivated to compare healthcare plans and get one if it’s the best option for them. In this case, the TV ads definitely feel like a huge slice of Portlandia. The question is, is this the right tone and audience for people who don’t have health insurance and will be needing the exchange to find coverage?

One thing is certain: Health insurance-related messages are going to be a huge ad spend in many states. And, as I’ve written before, private insurers will be looking to add to their marketing efforts as well when these exchanges open and competition increases.

Hat tip to our friend Peter Levitan.

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