A decade ago, Crispin Porter + Bogusky seemed practically unstoppable. But in 2021, the storied agency is facing steep obstacles and an uncertain future. Adweek has learned that CPB, which lost its coveted Dominos account in 2020 and has seen a rotation of agency leadership in recent years, has now lost key clients Hotels.com and…
Publicis Groupe is rejiggering its U.S. Publicis Media leadership team with an array of new titles to round out its C-suite. Michael Epstein departs the Dentsu network to join Starcom as its new CEO, U.S. Epstein, the former CEO of Carat Global, is well-known for his digital transformation as he rose through the ranks at…
Child’s art is moving from their parent’s refrigerators to one of North America’s most high-profile museums. Canada’s Royal Ontario Museum (ROM) is joining forces with the agency No Fixed Address (NFA) to curate a real-time experience that captures the unique perspectives of children and teens living through the pandemic. While there are a number of…
There is little loyalty when it comes to pizza. Little Caesars, with its value price point, is even more competitive battling against cheap options like McDonald’s and Subway. “There is not a lot of loyalty [among the] majority of users across all brands. This is even more so now [that] virtually everyone delivers,” Jeff Klein,…
With advertising demand in overdrive, S4 Capital has seen a growth of almost 90% in reported revenue for the first four months, as the company sets its sights on a better than expected revenue growth forecast for 2021, up 5% from its previous estimate of 30%. At the beginning of May, S4 Capital reported like-for-like…
Traditional holding companies have required a specific set of skills to flourish in the industry, but the evolving role of agencies now require a different batch of talents–one Sir Martin Sorrell and his S4 Capital is recognizing as the company welcomes yet another so-called “non-traditional” candidate to its leadership team. Catherine Henry joins S4’s MediaMonks…
Actor Michael B. Jordan and longtime friend and business partner Chad Easterling are entering a strategic partnership with cultural marketing agency 160over90. Jordan and Easterling, a marketing executive and Nike veteran, founded Obsidianworks a few years ago. The creative hub has quietly built momentum through projects with Amazon, Piaget, and AMPAS. As Coach’s multicultural agency,…
When you want to emulate confidence, there’s no better animal than a cat, especially one walking through a crowded marketplace on its hind legs and chest puffed out. That’s the main character to feature in U.K. credit card provider Vanquis’ above the line campaign, which aims to show customers they can take control of their…
VaynerMedia is moving Lisa Buckley from New York to become managing director of its Los Angeles office as Gary Vee’s agency seeks to expand its capabilities across North America. Buckley reports to CEO Gary Vaynerchuk. Her wide-ranging responsibilities include growing the business through both acquiring new clients and organic growth from existing clients, managing client…
Publicis Groupe released the second batch of data tracking its U.S. workforce as part of the company’s mission to diversify its talent base with more people of color, and while the progress has been slow, it’s also been steady. Overall, there has been a 5.5% in diverse talent versus last year, bringing its American total…
Brooks Running, the Berkshire Hathaway subsidiary, is naming Curiosity as social media agency of record following a competitive review, representing the 13th new client the Cincinnati agency has secured since the pandemic began, all remotely. The shops touts a 100% close rate. As a result of these recent string of wins, the agency will hire…
The global pandemic and the 2020 U.S. election significantly influenced the use of blocklists. Keyword blocking surrounding COVID and political-related terms went into overdrive, leading to content from major news publications getting blocked or demonetized. One year later, companies are still feeling the repercussions. At Adweek’s Elevate Brand Safety event last week, David Minkin, GM…
Much has been said about how creativity has been limited of late, due to the physical restrictions of meeting up and brainstorming ideas in person. The creative teams at Amazon and Droga5 London have learned lessons that have allowed their partnership to bloom with buzz-worthy campaigns to show for it. Socially distanced dog walks and…
Allbirds has named Wellington, New Zealand-based agency Wrestler as the footwear’s lead creative parter. The pair have casually worked together since the brand’s inception, including its original 2016 launch campaign. New Zealand-born Allbirds had previously worked with a number of creative partners–including a global campaign from London agency Uncommon demonstrating the lightweight nature of Allbirds’…
Global technology company Philips has named Omnicom Group to handle its marketing and communications in a multi-year partnership. The appointment will see the world’s second-largest agency network handle marketing services needs through its agencies team assembled from talent within TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications. Individual talent and services…
Agency network MSQ has reported revenue growth of 16.5% to 93 million pounds ($132 million) for the last financial year, during which it acquired a number of agencies from the Be Heard Partnership. MSQ’s financial year for 2020 ended Feb. 28, 2021, and MSQ reported growth in revenue that was largely driven by the acquisition,…
The International Committee of the Red Cross (ICRC) says there were at least 3,780 attacks involving health personnel and infrastructure committed between 2016 and 2020. So to raise awareness of the treacherous conditions health-care professionals work under in some countries facing conflict and violence, a campaign has been developed targeting young people. The “Unknown Heros”…
To tackle online hate, British telecom giant BT is recruiting a diverse team of football players to push out its Hope United campaign ahead of the UEFA European Championship. The multi-million-pound campaign is created by Saatchi & Saatchi. It will bring together 20 players from England, Scotland, Wales and Northern Ireland, including Marcus Rashford, Gareth…
Discount retailer Big Lots unveiled a new brand campaign today that invites consumers to “Be A BIGionaire.” It’s a new tagline that touts how hunting for the banner’s bargains makes customers “feel like a million bucks.” The campaign will launch in select markets on April 24 and then nationally on Memorial Day via television, video,…
Target is unveiling a new brand campaign today under the tagline “What we value most shouldn’t cost more.” The new tagline is a sentiment that perfectly aligns with the banner’s brand promise “Expect More. Pay Less,” Cara Sylvester said in her first interview since being named chief marketing and digital officer in February. Even more…
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