Une superbe publicité conçue par Cru de Ladies, un studio en provenance du Mexique. Une campagne axée autour de la marque de cahiers et de feuilles de papiers Scribe. Un concept de l’agence BBDO México et une production de Lemon Films.
I know there are not many people who would say they like watching infomercials, but we can learn plenty from them. Think about it: every time you hit a channel showing an infomercial, you stop, even for just a second, to watch. No matter what the product is, the commercial pulls you in.
Wikipedia defines infomercials as “long-format television commercials, typically five minutes or longer.” They also originated as an alternative to sign-offs on stations between two and six a.m. Now infomercials are broadcast throughout the day, targeting certain audiences for certain products.
The basics play an integral part in these commercials, things such as repeating the message or product name at least three times per commercial (think back to high school classes in which teachers taught through repetition). What else can we learn from infomercials?
Next time you’re channel surfing and come across an infomercial, take a second and really watch it. You may learn something.
Megan Green is a freelance propagation planner who has had her work published on PR News Wire, as well as many other outlets. Contact her on LinkedIn, Facebook, Twitter, or at megankategreen@gmail.com.
Après le ton de l’humour avec WWF Emergency, voici une nouvelle campagne choc pour WWF Brasil, avec la baseline “Le tsunami a tué 100 fois plus de personnes que le 11 septembre. Notre planète est puissante. Respectez et préservez là”. Une publicité réalisée par l’agence DBB.
Voir en grand format.
pa href=”http://feedads.g.doubleclick.net/~a/qheg7soLtPJiv1aP4DCM9FlbPjI/0/da”img src=”http://feedads.g.doubleclick.net/~a/qheg7soLtPJiv1aP4DCM9FlbPjI/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/qheg7soLtPJiv1aP4DCM9FlbPjI/1/da”img src=”http://feedads.g.doubleclick.net/~a/qheg7soLtPJiv1aP4DCM9FlbPjI/1/di” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~ff/Adverbox?a=aQuqqqnq7Cg:rmijxgSxFvo:yIl2AUoC8zA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=yIl2AUoC8zA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=aQuqqqnq7Cg:rmijxgSxFvo:D7DqB2pKExk”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=aQuqqqnq7Cg:rmijxgSxFvo:D7DqB2pKExk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=aQuqqqnq7Cg:rmijxgSxFvo:UT3xtbGYFzA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=UT3xtbGYFzA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=aQuqqqnq7Cg:rmijxgSxFvo:W1ccf-mKbkM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=W1ccf-mKbkM” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=aQuqqqnq7Cg:rmijxgSxFvo:u0Zhe-nyOHo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=u0Zhe-nyOHo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=aQuqqqnq7Cg:rmijxgSxFvo:4miRDSIMnmk”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=4miRDSIMnmk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=aQuqqqnq7Cg:rmijxgSxFvo:7Q72WNTAKBA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=7Q72WNTAKBA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=aQuqqqnq7Cg:rmijxgSxFvo:aKCwKftKxY0″img src=”http://feeds.feedburner.com/~ff/Adverbox?i=aQuqqqnq7Cg:rmijxgSxFvo:aKCwKftKxY0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=aQuqqqnq7Cg:rmijxgSxFvo:2mJPEYqXBVI”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=2mJPEYqXBVI” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=aQuqqqnq7Cg:rmijxgSxFvo:dnMXMwOfBR0″img src=”http://feeds.feedburner.com/~ff/Adverbox?d=dnMXMwOfBR0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=aQuqqqnq7Cg:rmijxgSxFvo:H0mrP-F8Qgo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=H0mrP-F8Qgo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=aQuqqqnq7Cg:rmijxgSxFvo:wF9xT3WuBAs”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=aQuqqqnq7Cg:rmijxgSxFvo:wF9xT3WuBAs” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=aQuqqqnq7Cg:rmijxgSxFvo:V-t1I-SPZMU”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=V-t1I-SPZMU” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=aQuqqqnq7Cg:rmijxgSxFvo:ANkz6nJbUoM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=ANkz6nJbUoM” border=”0″/img/a
/divimg src=”http://feeds.feedburner.com/~r/Adverbox/~4/aQuqqqnq7Cg” height=”1″ width=”1″/
A l’occasion de l’annonce de la nouvelle PS3 Slim, voici la nouvelle campagne Playstation au Japon intitulé Playface. Un superbe site flash à découvrir ainsi que plusieurs spots, montrant les réactions de différents joueurs en train d’utiliser la console.
L’association anglaise Tree House vient de lancer une campagne de sensibilisation destinée à la prise de conscience des dangers de l’autisme. Un sujet délicat et une exécution très réussie par l’agence CHI & Partners, sur des clichés de Tim McPherson. Plus de visuels dans la suite.
In the great tradition of employees becoming the stars here’s the delightful people from The Co-operative Bank singing their hearts out to thank everyone for voting them Best Financial Services Provider by Which?
http://www.co-operativebank.co.uk/thankyou
Un superbe travail autour de l’expression du personnage principal, pour cette publicité de la marque Knorr Sidekicks. L’histoire d’une salière qui n’a plus sa place. Des effets visuels réalisés par le studio Axyz. Le tout dirigé par David Hicks de Sons and Daughters et l’agence DDB Canada.
Music : Michael Bolton – How am I Supposed to Live Without You
I was speaking with a co-worker today and we began talking about how, with the recent major decrease in the economy and spending, companies have stopped using their employee’s brains and are doing the bare minimum to keep themselves afloat. This is probably the worst idea companies could do at this time.
Businesses are no longer buying marketing and advertising spots in order to save money. This move has killed off corporations and lesser known counterparts have taken their places. Why? Because the smaller companies didn’t forget to use a strategy.
It doesn’t necessarily mean that one product was better than another. It’s because the little guys took the money that they had reserved for advertising and marketing and actually used it for… surprise, those very things. They created a campaign and a strategy. While the big guys sat on their hands and saved their money, the lesser known of the two became the top seller.
Here’s another analogy to put it into perspective. Remember the guy in your high school that every girl had a crush on, but he really wasn’t that great? Well, he had a strategy… and it worked. Whether it was being rude to girls, ignoring them, or playing some other mind game, he had a strategy. The rest of the male population only knew they liked a girl and that was as far as they got.
Advertising and marketing are the same. It’s all about the strategy. And in the eyes of the consumers, when a relatively unknown product becomes better than the more well-known and ubiquitous substitutes, a great advertising campaign and strategy could really establish brand equity.
Perhaps the best strategic campaign is HBO’s “True Blood.” Not only did it have fantastic print ads, but it also introduced interactive sites, games, and a carbonated drink called “Tru Blood” that is portrayed as a synthetic blood drink in the actual show. It even brought in other vendors such as BMW’s MINI Cooper.
Let’s go back in time to the 1680’s, where the word strategy was developed. The term, meaning “to lead,” originated from the field of battle. It’s the science or art of combining and employing the means of war in planning and directing large military movements and operations.
A business could have the best product or idea, but if there’s no strategy, there’s no competition. So go to war, strategize, and be victorious.
Megan Green is a freelance propagation planner who has had her work published on PR News Wire, as well as many other outlets. Contact her on LinkedIn, Facebook, Twitter, or at megankategreen@gmail.com.
I was speaking with a co-worker today and we began talking about how, with the recent major decrease in the economy and spending, companies have stopped using their employee’s brains and are doing the bare minimum to keep companies afloat. This is probably the worst idea companies have ever had (and that’s saying something).
Companies are no longer buying marketing and advertising spots to save money. This idea has killed off corporations and lesser known items have taken its spot. Why? Because the smaller company didn’t forget to use a strategy.
It’s not that one product was better than another, it’s that the small corporation took the money that they had reserved for marketing and actually used it for, surprise, marketing. They created a campaign, a strategy, and while the big company sat on their hands and saved their money, the lesser known of the two became the top seller.
Here’s another analogy to put it into perspective. Remember the guy in your high school that every girl had a crush on, but he really wasn’t that great (or maybe he was, but there may have been better in the school, too)? Guess what, he had a strategy, and it worked. Whether it was being rude to girls, ignoring them, or playing a great game, he had a strategy. The rest of the male population only knew they liked a girl and that was as far as they got.
Advertising and marketing is the same. It’s all about the strategy. I’ve tried numerous unknown products and found that, in some cases, the product is better than the large corporate products, but they’re missing a great advertising campaign and the strategy that comes with it.
Perhaps the best strategic campaign, and we’ve all heard of it, is HBO’s True Blood. Not only did they have fantastic print ads, but they also had Web Sites for vampires (which surprisingly all the vampires we have in the world tell their secrets on), a synthetic blood drink for vampires which they had print ads for as well, True Blood books and numerous interactive sites and games. They even brought in other vendors, such as the Mini Cooper. And part of their strategy was the option to spend money for different campaigns in different continents. There wasn’t just one campaign for the entire world. And the consumer advocates built out of this strategy was immense.
Let’s go back in time to the 1680’s, where the word strategy was developed. The word “strategy” actually comes from war, meaning, “to lead.” It’s the science or art of combining and employing the means of war in planning and directing large military movements and operations.
What I’m saying is this – It’s all about strategy. A corporation could have the best product, idea, etc., but if there’s no strategy, there’s no competition. So go to war, strategize, and be victorious.
Nouvelle publicité pour la marque automobile Peugeot et son modèle le Crossover 3008. Un spot intitulé “Perfect Day” avec une production confiée au studio Stink & Psyop. Le tout dirigé par l’agence BETC Euro RSCG sur une superbe bande son du groupe Venus.
Featuring the rock band The Killers, the video is an exclusive collaboration between UNICEF, MTV EXIT (End Exploitation and Trafficking) and the US Agency for International Development.
The track, Goodnight, Travel Well, is from the album Day & Age. The video is the second in a series of music video collaborations that highlight the danger and […]
An amazing interactive video from Samsung.
Nouvelle phase dans la campagne “Venez comme vous êtes” de la chaîne de fast-food McDonald’s. Trois visuels percutants mettent en scène Dark Vador, la main de King Kong et un conducteur de Formule 1. Une campagne imaginée par BETC Euro RSCG. A découvrir dans la suite.
Une campagne bien exécutée avec une très belle direction artistique, autour du concept de GPS et des cartes inclus dans les téléphones de la gamme Nokia NSeries. Une idée pensée par l’agence JWT Jakarta. Plus de visuels à découvrir dans la suite.
div class=’hpt_container’ style=’width:100%;display:block;clear:both;height:205px;’div class=’hpt_element’ style=’float:LEFT;border: #CCCCCC solid 0px;background:#FFFFFF;padding:5px;margin-right:10px;’a href=’http://www.adverbox.com/msi-guy-catches-laptop-with-his-butt/’br /
bWarning/b: Division by zero in b/web/htdocs/www.adverbox.com/home/admin/wordpress/wp-content/plugins/hungred-post-thumbnail/hungred-post-thumbnail.php/b on line b354/bbr /
img style=’border: #CCCCCC solid 1px;’ title=’MSI – Guy Catches Laptop With His Butt’ alt=’ MSI – Guy Catches Laptop With His Butt’ src=”//a/div
/div
pa href=”http://feedads.g.doubleclick.net/~a/aaL6asCsrrGHahTb1MzuC42SU-g/0/da”img src=”http://feedads.g.doubleclick.net/~a/aaL6asCsrrGHahTb1MzuC42SU-g/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/aaL6asCsrrGHahTb1MzuC42SU-g/1/da”img src=”http://feedads.g.doubleclick.net/~a/aaL6asCsrrGHahTb1MzuC42SU-g/1/di” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~ff/Adverbox?a=78zI0V3z6V8:2fIiYOwBtuo:yIl2AUoC8zA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=yIl2AUoC8zA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=78zI0V3z6V8:2fIiYOwBtuo:D7DqB2pKExk”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=78zI0V3z6V8:2fIiYOwBtuo:D7DqB2pKExk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=78zI0V3z6V8:2fIiYOwBtuo:UT3xtbGYFzA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=UT3xtbGYFzA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=78zI0V3z6V8:2fIiYOwBtuo:W1ccf-mKbkM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=W1ccf-mKbkM” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=78zI0V3z6V8:2fIiYOwBtuo:u0Zhe-nyOHo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=u0Zhe-nyOHo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=78zI0V3z6V8:2fIiYOwBtuo:4miRDSIMnmk”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=4miRDSIMnmk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=78zI0V3z6V8:2fIiYOwBtuo:7Q72WNTAKBA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=7Q72WNTAKBA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=78zI0V3z6V8:2fIiYOwBtuo:aKCwKftKxY0″img src=”http://feeds.feedburner.com/~ff/Adverbox?i=78zI0V3z6V8:2fIiYOwBtuo:aKCwKftKxY0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=78zI0V3z6V8:2fIiYOwBtuo:2mJPEYqXBVI”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=2mJPEYqXBVI” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=78zI0V3z6V8:2fIiYOwBtuo:dnMXMwOfBR0″img src=”http://feeds.feedburner.com/~ff/Adverbox?d=dnMXMwOfBR0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=78zI0V3z6V8:2fIiYOwBtuo:H0mrP-F8Qgo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=H0mrP-F8Qgo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=78zI0V3z6V8:2fIiYOwBtuo:wF9xT3WuBAs”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=78zI0V3z6V8:2fIiYOwBtuo:wF9xT3WuBAs” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=78zI0V3z6V8:2fIiYOwBtuo:V-t1I-SPZMU”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=V-t1I-SPZMU” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=78zI0V3z6V8:2fIiYOwBtuo:ANkz6nJbUoM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=ANkz6nJbUoM” border=”0″/img/a
/divimg src=”http://feeds.feedburner.com/~r/Adverbox/~4/78zI0V3z6V8″ height=”1″ width=”1″/
La marque Strepsils est un médicament utilisé pour le traitement local de la bouche et de la gorge. Cette campagne imaginée par Euro Rscg Spain, est illustré par différents labyrinthes de pastilles. Un message clair et percutant, décliné autour de 4 thèmes.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
