Applying a Print and Online Parallel Run for Newspaper Advertising
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As far as newspapers are concerned, much of the call is geared towards shifting from the usual paper used printing news to the paperless online news circulars today. If you will notice, a lot of newspapers today have a similar site online which many would find as redundant.
Apparently, this is because not all people are still familiar with the web. Add to the fact, the cost for advertising online compared to print advertising in the papers is different. There will be a preference on where to advertise as long as it targets the proper market being catered to.
As stated earlier, not all people are adept with technology and knowledge of accessing news and other standards newspaper articles may need a little bit more time for them to get used to.
That is one reason why print and online news are still present today. They cater towards different markets which in turn will drive the proper modes of targeted advertising.
Related Source: Canadian newspapers holding their own group
