Hasta La Creative!

Here’s an energetic spot to end a short week: South Korean high schoolers love sports just as much as all teens, but the press release tells us that “many barriers” like school and family responsibilities prevent them from having a good time.

The team at Wieden+Kennedy Tokyo took to the streets to gauge their sentiments and came up with the tagline, “When Fun Wins, You Can’t Lose.”

The resulting ad stars “Korean football legend Ji-Sung Park, rising tennis player Duck-Hee Lee, K-Pop superstar Taeyang from the group BIG BANG” and a bunch of kids who just want to enjoy their soccer/baseball/basketball/running and dancing.

Don’t forget the dancing.

We’re still partial to the glow-in-the-dark basketball dude.

Credits below.

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