Hasta La Creative!

Back Market, the refurbished smartphone and electronics specialist, has hired Havas-owned creative agency Buzzman as its strategic and creative agency across Europe and the U.S. The company offers refurbished technology to six million customers with a brand focus to fight against overconsumption and over-manufacturing of new products to support the growth of the circular economy….

The advertising account to promote Virgin Media O2, following the merger of the two British telecoms companies last year, has been awarded to VCCP. Following a two-way pitch between the incumbents from both companies, VCCP will be retained to work with the newly combined business. Virgin Media O2 is the new company that launched last…

Anheuser-Busch InBev put its media accounts into review last September, shortly after company appointed Benoit Garbe as chief marketer in the U.S. At the time, incumbent Dentsu, Publicis and WPP were the three companies up for the business. Now, AB InBev has announced that it has awarded a majority of the business to Publicis Groupe….

The Chartered Financial Analyst (CFA) Institute, the global association for investment professionals, will later this year release a global marketing campaign in a bid to “evolve” its standing in the finance sector following its hiring of agency network MSQ as its agency of record. The organization currently has over 175,000 charterholders around the world while…

Spanish financial institute Banco Santander has consolidated its media buying under one roof, naming Dentsu International its agency of record for the European and U.S. markets. Following a competitive pitch, Santander will now work with Dentsu X in the U.S. and Poland, and Carat in Spain, Portugal and the U.K., managing all media investments and…

Kroger has named DDB New York as its strategic business partner and creative agency of record for Kroger Health, the country’s fourth largest retail pharmacy chain based on sales. This is the first new business win for the Omnicom agency since it brought in new leadership under president, Darla Price. “This is a special win…

A global media review has been launched by the owner of tea brands such as Lipton, Pukka, PG Tips, Tazo and Brooke Bond. The review from Ekaterra follows its sale from former parent company Unilever to CVC Capital Partners Fund VIII for nearly $5 billion (4.5 billion Euros) last November. The review will be conducted…

In a single six-month period, KFC has upended its bucket of marketing, with a total overhaul of its agency relationships, strategy and leadership. Nick Chavez took the reins as KFC’s new CMO last November, selecting MullenLowe and Spark Foundry as its new creative and media agencies. Despite the turnover, one constant remains: Chavez confirmed to…

British retailer Bensons for Beds has handed its eight-figure media planning and buying contract to the7stars as the company begins a three-year growth strategy. Backed by European retail sector investor Alteri after it was brought out of administration in 2020, the bed and mattress retailer currently owns 179 stores across Britain, as well as running…

M?ller Milch has consolidated its advertising agency for the German market into Grey, which will see the WPP creative agency work across a range of its dairy products. Based out of its Alois M?ller dairy at its Swabian headquarters, the dairy products manufacturer generates around $6.7 billion (5.9 billion euros) worldwide and owns brands including…