Casual dining chain TGI Fridays selected IPG Mediabrands’ Universal McCann (UM) as its U.S. media agency. “We’re thrilled that TGI Fridays, one of America’s brands, has chosen UM to lead its media efforts in the United States,” UM U.S. CEO Lynn Lewis said in a statement. “We look forward to this exciting partnership and the…
Snack giant Mondelez has placed the entirety of its global creative business in review, a spokesperson confirmed. “We’re constantly reviewing our practices and partnerships to ensure we’re fit for the future,” said the representative. “With a new growth strategy and a new operating model, we’re putting digital at the center of our marketing approach and…
One of advertising’s oldest names is almost done playing catch-up. “We have about $20 million in revenue to go to recapture what we lost with American Express,” said Ogilvy U.S. CEO Lou Aversano in a recent conversation with Adweek. “But we ended 2018 stronger than we started, and the best indicator is new business–some PR,…
After months of speculation and years of declining sales, MillerCoors has launched a creative review for its flagship brand Coors Light. The announcement came via a blog post on the company’s site today, and it arrives less than two months after MillerCoors named Michelle St. Jacques as its first-ever female chief marketing officer. 72andSunny Los…
MillerCoors has appointed Jack Morton as its lead agency partner for experiential, sports, music and entertainment marketing, following a review. Jack Morton will work with MillerCoors to develop a new approach to revamp its sports sponsorship marketing and develop a comprehensive enterprise partnership strategy. Based in Chicago, the Jack Morton team will be responsible for…
San Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations agency, following a two-month review involving 21 agencies. The assignment includes in-house production of social content across Twitter, Instagram and Facebook; consultation for brand community management; and public relations management. David&Goliath has…
The Entertainment division of NBCUniversal recently issued an RFP for its media business, according to several parties familiar with the matter. The same individuals said Essence, the GroupM agency currently serving as incumbent on the account, will defend against several other unnamed holding group competitors. WPP’s Maxus had been NBC’s media agency of record since…
Recently merged Keurig Dr Pepper has selected Initiative as media agency of record for the U.S. and Canada, sources with direct knowledge of the matter confirmed to Adweek. It marks a significant expansion of the IPG Mediabrands agency’s relationship with the company that has been AOR for Dr Pepper Snapple Group since 2008. Initiative declined…
Kansas City-based independent full-service shop Barkley has been tapped as the lead agency for Planet Fitness. The agency said in a statement that it will be tasked with helping the franchisor and operator of 1,600 fitness centers build and strengthen its brand across creative, strategy, experience, design and media planning and buying. Planet Fitness has…
IPG’s Deutsch has emerged as the winner of a global creative review launched by footwear brand Reebok. The agency’s New York office will lead the business moving forward. The Boston-based company, which was acquired by Adidas in 2005, began the search for a new AOR partner several months after hiring former Crayola executive Melanie Boulden…
Less than a year after launching its first campaign from then-new agency partner Havas, Carl’s Jr. has again placed its creative advertising business in review. A spokesperson for parent company CKE, which owns Carl’s Jr. and sister brand Hardee’s in addition to the Green Burrito and Red Burrito restaurants, positioned the review as an attempt…
The agency fight for the U.S. Army’s advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today, WPP’s Possible officially withdrew its bid protest against the government from the U.S. Court of Federal Claims, meaning it will no longer contest the decision to award the account to…
UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company’s creative agency of record, with Initiative as its media AOR for North America and Europe. The Martin Agency will be tasked with…
Energy giant Chevron, a longtime staple of WPP’s client roster, has placed its global media planning and buying business in review, a company spokesperson confirmed this week. “Chevron’s global media agency of record has been in place for 16 years,” said the representative. “We’ve elected to test the marketplace to confirm that Chevron has the…
More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government, withdrawing a protest filed in the U.S. Court of Federal Claims to contest the Army’s decision to choose Omnicom’s Team DDB as agency…
The seemingly endless fight over the U.S. Army’s advertising business has taken yet another turn as WPP joined IPG and McCann Worldgroup in contesting the government’s November decision to award the account to Team DDB, an Omnicom entity led by that agency’s Chicago office. According to the Army’s own estimates, the contract concerns up to…
Petco, where the healthy pets go, announced today that it has selected a new creative agency of record following a review sparked this fall. MDC Partners-owned Anomaly will take on the account, effective immediately. Anomaly will lead the pet supplies retailer’s marketing and “brand transformation” strategy, while being tasked with “delivering bold creative ideas and…
Reebok has launched a global creative agency review in its latest effort to shake up its marketing around the world. The company will end its relationship with Venables Bell & Partners, which has been creative AOR since winning the business away from DDB in 2014. The news comes eight months after Melanie Boulden joined as…
Fiat Chrysler Automobiles completed a six-month review of its U.S. media business by awarding responsibility for the company’s most important global market to Publicis Groupe’s Starcom, according to parties familiar with the matter. The assignment encompasses media buying and planning for all of Fiat Chrysler’s brands, which include Jeep, Chrysler, Dodge and Ram. The other…
Tourism Australia has named M&C Saatchi as its global agency of record. The contract runs for three years, with an option to extend the assignment for two periods of 12 months. M&C Saatchi New York’s SS+K led the pitch for the U.S. account, aided by Technology, Humans And Taste (THAT), a New York-based boutique agency…
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