Less than a year after launching its first campaign from then-new agency partner Havas, Carl’s Jr. has again placed its creative advertising business in review. A spokesperson for parent company CKE, which owns Carl’s Jr. and sister brand Hardee’s in addition to the Green Burrito and Red Burrito restaurants, positioned the review as an attempt…
The agency fight for the U.S. Army’s advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today, WPP’s Possible officially withdrew its bid protest against the government from the U.S. Court of Federal Claims, meaning it will no longer contest the decision to award the account to…
UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company’s creative agency of record, with Initiative as its media AOR for North America and Europe. The Martin Agency will be tasked with…
Energy giant Chevron, a longtime staple of WPP’s client roster, has placed its global media planning and buying business in review, a company spokesperson confirmed this week. “Chevron’s global media agency of record has been in place for 16 years,” said the representative. “We’ve elected to test the marketplace to confirm that Chevron has the…
More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government, withdrawing a protest filed in the U.S. Court of Federal Claims to contest the Army’s decision to choose Omnicom’s Team DDB as agency…
The seemingly endless fight over the U.S. Army’s advertising business has taken yet another turn as WPP joined IPG and McCann Worldgroup in contesting the government’s November decision to award the account to Team DDB, an Omnicom entity led by that agency’s Chicago office. According to the Army’s own estimates, the contract concerns up to…
Petco, where the healthy pets go, announced today that it has selected a new creative agency of record following a review sparked this fall. MDC Partners-owned Anomaly will take on the account, effective immediately. Anomaly will lead the pet supplies retailer’s marketing and “brand transformation” strategy, while being tasked with “delivering bold creative ideas and…
Reebok has launched a global creative agency review in its latest effort to shake up its marketing around the world. The company will end its relationship with Venables Bell & Partners, which has been creative AOR since winning the business away from DDB in 2014. The news comes eight months after Melanie Boulden joined as…
Fiat Chrysler Automobiles completed a six-month review of its U.S. media business by awarding responsibility for the company’s most important global market to Publicis Groupe’s Starcom, according to parties familiar with the matter. The assignment encompasses media buying and planning for all of Fiat Chrysler’s brands, which include Jeep, Chrysler, Dodge and Ram. The other…
Tourism Australia has named M&C Saatchi as its global agency of record. The contract runs for three years, with an option to extend the assignment for two periods of 12 months. M&C Saatchi New York’s SS+K led the pitch for the U.S. account, aided by Technology, Humans And Taste (THAT), a New York-based boutique agency…
Plan A, the holding company formed this June by Untitled Worldwide founding partner and CEO MT Carney and former Droga5 CEO Andrew Essex, has added independent New York agency Badger & Winters. The Wall Street Journal broke the story earlier this morning. Badger & Winters joins an agency roster that includes Untitled Worldwide, Van’s General…
Booking.com has selected Anomaly as its U.S. creative agency of record following a review. The agency will handle the account out of its New York office. Anomaly deferred a request for comment to the client, which has yet to respond. A source with direct knowledge of the matter confirmed the selection, however, identifying BBDO and…
Omnicom has emerged victorious in the long, highly contested review for the Army’s marketing contract, according to the Department of Defense. WPP was the other finalist in the pitch. The news comes less than one week after the U.S. government denied a bid protest filed by incumbent McCann Worldgroup upon its elimination from the review….
The U.S. Government Accountability Office has denied a protest filed by McCann Worldgroup in August over its elimination from the U.S. Army review, threatening to end what has been a lucrative 12-year relationship for the IPG network. This news means the review, which started in 2015, effectively comes down to Omnicom and WPP. A McCann…
Celebrity Cruises, part of the Royal Caribbean group, has awarded its global creative account to London-based Lucky Generals. The decision, which came down several weeks ago, followed a competitive review managed by the company’s internal team, said CMO and agency veteran Peter Giorgi. According to two parties close to the matter, the other shops involved…
Martin Sorrell’s S4 Capital reported a strong third quarter this morning, in line with expectations, with revenue up nearly 45 percent to $33.1 million. For the three-month period ending on Sept. 30, gross profit was up almost 32 percent to $23 million. Excluding acquisitions and in constant currency, year-over-year revenue was up 46 percent and…
Martin Sorrell’s S4 Capital is in the throes of a bidding war to acquire MightyHive, which claims to be “one of the largest and fastest-growing programmatic buyers in the world,” with interested parties including China’s data technology company BlueFocus, according to sources familiar with the process. The Financial Times first reported that S4 Capital was…
Independence USA PAC, the political action committee launched by former New York City mayor Michael Bloomberg, commissioned independent agency Droga5 to work on its efforts to elect Democrats around the country in this year’s midterm elections. Individuals with direct knowledge of the matter confirmed that the billionaire philanthropist reached out to the agency to produce…
Puma is sending its global media buying and planning account to Havas Media, effective as of the beginning of 2019. The appointment follows a global review handled by media strategy consultancy ID Comms. Puma works with J. Walter Thompson on creative, which it selected as its creative agency of record in December of 2013, following…
The J.M. Smucker Company has concluded a holding company-based review by assigning both creative and media work for many of its best-known U.S. brands to Publicis Groupe. According to multiple sources with knowledge of the matter, the product lines involved include the company’s many jams, jellies and peanut butters, as well as Folgers and Millstone…
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