Hasta La Creative!

International pharmaceutical conglomerate GSK, or GlaxoSmithKline, has begun the process of reviewing its global media planning and buying business. Australian trade publication AdNews broke the news yesterday, and today a company representative confirmed the review to Adweek but did not provide additional information. ID Comms is managing the process, according to multiple sources who also…

Dentsu Aegis Network has succeeded in defending Microsoft’s global media planning and buying business, which is one of its largest accounts. Multiple parties close to the matter told Adweek that the technology giant announced its decision earlier this week after a closed review first launched last December and initially reported by AdAge. Every major holding…

Less than three months after naming Publicis Groupe as Mercedes-Benz’s new global digital and creative agency partner, German auto giant Daimler AG has launched a worldwide media agency review for the brand, a company spokesman confirmed today. “We are currently pitching to pool our media activities in major Mercedes-Benz markets,” the representative said in a…

Weight loss and lifestyle brand Weight Watchers has picked MDC Partners’ Anomaly as its new lead creative agency after a review, according to several parties with direct knowledge of the business. “We have added Anomaly to our agency roster; they will work on global brand strategy and creative,” a Weight Watchers spokesperson said. The representative…

TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency following a review that started in November. It is unclear which agencies competed against Horizon, although a source close to the matter said some…

In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate its entire North American advertising business with just four to six agencies, several sources have confirmed to Adweek. While the precise scope of the review is currently unclear, it does include creative and digital duties across some of Nestl?’s largest brands, according to…

WPP faces another significant hurdle less than a week after the departure of CEO Martin Sorrell as one of its biggest clients, Ford, has launched a global creative review. GTB, formerly known as Global Team Blue, is the Detroit division dedicated to handling Ford’s marketing business. A spokesperson for WPP referred to that organization, which…

Retail giant Macy’s recently issued an RFI for its U.S. media planning and buying business, a spokesperson confirmed today. “Macy’s is conducting a review of its media account currently handled by Carat as part of normal practice to review agencies after five years,” the representative said. Joanne Davis Consulting is managing the review, according to…

W.L. Gore & Associates announced today it has consolidated its global media account for its fabric division, behind Gore-Tex outerwear threads, with Dentsu Aegis Network following a review that launched late last year and was handled by consultancy Flock Associates. Dentsu’s Gravity, Carat and Amnet agencies will work with Gore-Tex–used in brand products from Adidas,…

Take-and-bake pizza chain Papa Murphy’s selected San Francisco-based agency Mekanism as its agency of record, following a review. Seattle-based agency Wongdoody formerly served as Papa Murphy’s agency of record and launched the brand’s first national campaign last year. “We selected Mekanism because their unique creative ideas are designed to appeal to both our younger target…