Apr 23

McCann Beat Droga5 and CPB to Win Creative and Strategic AOR Duties for ADT

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Security company ADT has selected McCann as its creative and strategic agency of record, following a review. Two parties with direct knowledge of the review confirmed that CPB and Droga5 were the other finalists and that media buying and planning duties were not part of the review. Doner and Horizon Media had been creative and…

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