Groupon has selected TBWAChiatDay New York as its creative agency of record, following a review launched last summer and managed internally. “It’s an immensely talented team at TBWA, and we’re thrilled to partner with them,” Groupon CMO Craig Rowley told Adweek. “Groupon is a great 21st-century brand,” added TBWAChiatDay New York president Nancy Reyes. “We’re…
The U.S. Census Bureau’s public education outreach efforts in 2020 for the national decennial census will culminate in the most sophisticated campaign to date–with an approximated price tag of $500 million. More than 1,000 creative and diverse works were fabricated for the “Shape your Future. START HERE.” campaign. From today until June 28, it’s estimated…
Health organization Sport England is back with another installment of “This Girl Can,” an ongoing campaign that shelves glossy, unrealistic depictions of women working out in favor of more relatable portrayals. Since its 2015 launch, the campaign has been lauded for showing women in all their sweaty, tired and imperfect glory mustering up the energy…
Online real estate marketplace Zillow has selected Fig (formerly known as Figliulo & Partners) as its lead creative agency, following a review led by Mercer. “We love Zillow’s ambition. We always look to work with brands that are willing to redefine themselves as they take on their category, so we are a perfect fit,” said…
Re/Max has a new media agency partner for the U.S. The real estate giant selected independent agency Tombras as its U.S. media agency of record. The decision follows a review conducted by Media Sherpas that started last July and included the incumbent, Dentsu Aegis Network media agency Carat, as well as a handful of other…
As we approach the end of 2019, we asked agency professionals to weigh in on what were the most important stories. Among the issues that were top of mind were one blockbuster acquisition, two agency closings and how data, privacy concerns and platform changes are shaping advertising. Here’s what we heard. Click here for more…
Agency holiday cards keep rolling in, so we’re going to keep showcasing some of the best of 2019. You can find the link to our first roundup here. Aloysius Butler & Clark–The AB&C’s of Holiday Survival Aloysius Butler & Clark has created a holiday survival guide and care package to help us all get through…
In 2019, the agency world created a great deal of outstanding work. Soon, we’ll start seeing which creative work stood out among the world’s creative juries. Click here to read more. In the meantime, and to get a head start on the awards circuit Adweek, like last year, asked the agency community to weigh in…
Brown-Forman, best known for its Jack Daniel’s whiskey brand, has selected Energy BBDO as its global creative agency of record. Energy BBDO will serve as global creative lead across the majority of Brown-Forman’s portfolio, including El Jimador, Old Forester, Tequila Herradura and Woodford Reserve, in addition to Jack Daniel’s. Brown-Forman spends an estimated $60 million…
Lufthansa Group has selected GroupM’s Mindshare as its global media agency of record, following a review. As a result of the appointment, Mindshare expands its relationship with the airline company to include Austrian Airlines, effective as of the start of 2020, in addition to the Lufthansa and Swiss brands it previously handled. Mindshare has handled…
CKE Restaurant Holdings has returned to former creative partner 72andSunny as creative agency of record for its Carl’s Jr. and Hardee’s brands. The appointment follows Chad Crawford joining the company as chief brand officer following eight years at Popeyes, as well as an unofficial creative review limited to former creative agency partners. As creative agency…
State Farm has chosen The Marketing Arm to lead its creative account, while also retaining DDB Chicago, the agency that created its “Like a Good Neighbor” tagline. The insurance giant is sending lead creative duties to Omnicom’s The Marketing Arm as it heads into 2020, following an extensive review focused on finding a refreshed campaign…
Kimberly-Clark has sent selected Droga5 as its lead creative agency, with further support from Accenture Interactive, for its baby and childcare business. Accenture Interactive acquired Droga5 back in April, including buying out media holding company Endeavor’s 49% stake in the agency. An Accenture representative said in a statement that the companies are “excited” to begin…
Publicis Groupe has been named as global agency and marketing transformation partner for Nivea. To service the account, Publicis has created a bespoke agency, One Touch, that crosses over into 40 markets with major hubs in New York, S?o Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow and Hamburg, Germany. Publicis will begin work on…
Little Caesars is heading into a new brand era. The pizza chain, a longtime client of the recently eulogized Barton F. Graf, recently selected McKinney as its new agency of record following a review. McKinney will run the account primarily as a shared responsibility across its Durham and New York offices, with its Los Angeles…
Boston Beer Company has sent creative for its Sam Adams and Truly Hard Seltzer brands to Goodby, Silverstein & Partners following a review. Boston Beer Company spent nearly $42 million on marketing for Sam Adams in 2018 and just under $14 million in the first half of this year, according to Kantar Media. The company…
International insurance giant AXA has sent the majority of its global media account to WPP, while Publicis Groupe retained the global creative account as well as adding strategy and media responsibilities in four markets. The assignments follow a 10-month review process that also included incumbents Havas, Dentsu and Omnicom. WPP will be responsible for AXA’s…
Audi today announced it has selected 72andSunny to lead a global brand campaign meant to “recharge” the brand internationally. The project, launching in 2020, will be led by the network’s Amsterdam office, with support from offices around the world. “We’re honored and thrilled that the first car brand we’re partnering with in Amsterdam is one…
Disney’s global media review, one of the most closely watched pitches of the year which was first announced in May and conducted by MediaLink, concluded in October with Disney sending the majority of its account to Omnicom and Publicis Groupe. While it was clear that the majority of media buying and planning responsibilities would now…
TBWAChiatDay New York has gone through a round of layoffs as a result of losing Accenture’s creative account. Last month, Accenture announced its decision to take creative capabilities in-house following its acquisition of Droga5, which is now serving as the consultancy’s lead agency. When announcing the decision, a spokesperson for Accenture said that “the time…
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