AARP, the nonprofit organization dedicated to helping Americans aged 50 and older, has chosen BBDO New York as its brand agency of record following a review. The agency will be tasked with both strategic and creative responsibilities. Grey New York previously worked on the account. According to BBDO New York, the review process began last…
JPMorgan Chase has launched a review of its global media buying and planning account, sources with knowledge of the process confirmed to Adweek. The review is being led by MediaLink; the U.S. incumbent, Publicis Groupe media agency Zenith, will be defending, according to these sources. Both MediaLink and Zenith declined to comment. JPMorgan Chase did…
As 2020 draws to a close, T-Mobile has launched a review of its U.S. media buying and planning business, in a process managed by IDComms. The review follows the merger of Sprint and T-Mobile earlier this year, after years of regulatory hurdles. “We continually review agency relationships to ensure our innovative and disruptive storytelling reaches…
Home Depot may have a new home for its media account in 2021, as the brand has launched a U.S. media agency review, sources with knowledge of the process confirmed to Adweek. Home Depot has not yet responded to a request for comment. Incumbent Carat, which was awarded Home Depot’s media business in 2011, is…
Havas Media entered into a partnership with OOH specialist agency Talon in North America, with Talon providing its OOH services planning and proprietary technology as well as data platforms across Havas’ client roster in North America. Talon’s services include strategic OOH planning, audience-driven targeting, media buying and execution, and outcome-based measurement and will provide Havas…
Cox Automotive has appointed Omnicom Media Group’s Hearts & Science as U.S. media agency of record, tasking the agency with handling all media buying and planning for its Autotrader and Kelley Blue Book brands. The appointment follows a review launched last December that included incumbents MDC’s Assembly and Dentsu Aegis Network’s 360i, according to a…
ViacomCBS has chosen Droga5 New York as its creative and strategic partner for the rebranding of CBS All Access, the company’s streaming platform launched in 2014. Wieden + Kennedy also participated in the pitch, according to a person familiar with the matter. “It is incredibly exciting to partner with such a storied and iconic entertainment…
Anomaly has won creative duties for Coke in the U.S., marking the agency’s latest piece of business from Coca-Cola. The agency, owned by MDC Partners, won the Diet Coke account from Droga5 in 2016. The following year, it picked up Minute Maid, ending the orange juice brand’s longtime partnership with Doner. Moving forward, it will…
Graphic design platform Canva has appointed Omnicom Media Group’s OMD, Adweek’s 2019 Global Media Agency of the Year, as its first U.S. media agency of record. It’s also the first time the brand has worked with an outside media agency. “The U.S. has always been one of our most creative markets so it was an…
Software giant SAP has selected Omnicom Media Group as its global media agency of record. Omnicom will service the client through a dedicated North Star unit comprising resources across multiple media agencies. Omnicom Media Group’s PHD was the incumbent agency and will continue servicing the account for an interim period. Some talent from PHD will…
On July 15, 1960, John F. Kennedy accepted the Democratic nomination for president in Los Angeles. During his speech, he aimed to inspire Americans with talk of a “new frontier,” one filled with “unconquered pockets of ignorance and prejudice” that require perseverance and courage to move the country forward. Now, 60 years later, it’s easy…
Visa has launched a review of its creative account with an eye toward consolidating with a single agency of record globally, Visa CMO Lynne Biggar confirmed to Adweek. Incumbents BBDO and Saatchi & Saatchi have both been invited to participate in the process. BBDO has led global creative for Visa since 2012 when it took…
Digitas has been named integrated creative and media agency of record in the U.S. for Playtex, Carefree, Stayfree and o.b., a suite of menstrual brands owned by Edgewell Personal Care. The agency beat out eight others to win the business, according to the company. The Publicis-owned agency’s New York office will run the account, led…
Kroger has selected a dedicated fresh@dentsu Dentsu Aegis Network unit led out of 360i as its first integrated media agency of record (AOR), following a review. 360i had previously worked with Kroger in a performance capacity and supporting some social media, 360i chief media officer Doug Rozen explained. “We’re really excited and honored to be…
Panda Express has selected Los Angeles-based The Many as its creative agency of record in the U.S. The move ends the chain’s relationship with Wolfgang, a creative consultancy and agency also based in Los Angeles. Wolfgang won the account in 2018 following a review. The American-Chinese restaurant empire–which has more than 2,200 locations globally–spent $8.7…
CBS has awarded media buying and planning responsibilities across CBS, CBS All Access and Showtime to Horizon Media, sources with knowledge of the account confirmed to Adweek. The appointment follows a competitive review conducted this spring in which incumbent OMD defended, according to these sources. That review followed the merger of CBS and Viacom last…
WW, formerly Weight Watchers, has tapped WPP to handle “upstream strategy and media planning and buying” in North America. It’s unclear which agencies will be working on the account. In a statement, the brand said WPP’s appointment is part of a broader “Team WW” structure for North America. “WW has designed a custom solution to…
Energizer Holdings has selected IPG Mediabrands’ UM as its global media agency of record. As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings’ automotive, battery and portable lighting brand portfolio, which includes Armor All, A/C Pro, Eagle One, Eveready, Nu Finish, Rayovac,…
E. & J. Gallo Winery (Gallo), which claims to be the world’s largest family-owned winery, has selected IPG Mediabrands’ UM as its media agency of record. “We are so proud to welcome Gallo, a renowned family-owned company to our own family,” UM U.S. CEO and Adweek Media Executive of the Year Lynn Lewis said in…
Anomaly London has come out on top in the race to win BMW’s Mini brand. The agency has been named Mini’s “lead international communications agency” and will handle all things digital and creative. Seven international agencies pitched the business, making it “the most ambitious pitch ever” in the history of the brand, according to Mini….
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
