Jun
24
CBS Moves $180 Million Media Account to Horizon
Posted in: UncategorizedCBS has awarded media buying and planning responsibilities across CBS, CBS All Access and Showtime to Horizon Media, sources with knowledge of the account confirmed to Adweek. The appointment follows a competitive review conducted this spring in which incumbent OMD defended, according to these sources. That review followed the merger of CBS and Viacom last…
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