Rupert Murdoch Fails in Attempt to Alter Family Trust
Posted in: UncategorizedFormer Fox Corporation and News Corporation chairman Rupert Murdoch has lost his bid to alter his family trust. The New York Times reported on Monday that a Nevada commissioner ruled against the Australian media titan, who had hoped to consolidate control of Fox News Media under his son, Lachlan Murdoch. The younger Murdoch currently serves…
Jadyn Maloney to Co-Anchor for KTVE-KARD in Louisiana
Posted in: UncategorizedJadyn Maloney will be the new morning co-anchor for NBC and Fox affiliate KTVE-KARD in West Monroe, Louisiana. Maloney is a student at the University of Louisiana Monroe, majoring in Communications with a concentration in Integrated Media. The station said she plans to stay in the Monroe area after graduation and obtain her Master’s degree…
Overnight Cable News Ratings Nov. 22-25: Fox News Leads the Slow Weekend Before Thanksgiving
Posted in: UncategorizedFriday, Nov. 22 CNN’s total viewer audience once again fell below 500,000 total viewers in primetime and total day. The network’s most-watched program in total viewers was the 5 p.m. hour of The Lead with Jake Tapper, while NewsNight with Abby Phillip was first in the demo. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC:…
John Wren and Philippe Krakowsky Reveal Their Strategy Behind the Mega-Merger
Posted in: UncategorizedOmnicom CEO John Wren and Interpublic Group (IPG) CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced on Monday Dec. 9. It’s been more than ten years since the derailed merger between Omnicom with Publicis Groupe and this time, Wren made sure there was agreement between…
How the 50+ Audience Embraces Technology, According to AARP
Posted in: UncategorizedThis post was created in partnership with AARP Authentic portrayals of aging will help marketers tap the huge spending power of older consumers. And by subverting stereotypes, brand leaders can also change how our culture views old age, AARP chief brand officer Barbara Shipley told a New York audience this month. At a “Brand Genius”…
Mastercard Small Business AI Chatbot Begins Pilot Test
Posted in: UncategorizedMastercard wants to help small and midsized businesses harness the power of artificial intelligence. The payments company began a pilot Monday of a generative AI chatbot tool Mastercard Small Business AI, designed to help SMB owners in all categories, regardless of what stage their business has achieved. “AI can’t replace the power of human connection,…
Overnight Cable News Ratings Nov. 26-28: Viewers Abandon the News Networks During Thanksgiving
Posted in: UncategorizedTuesday, Nov. 26 Even during the slow Thanksgiving holiday period, Fox News’ The Five continues to be appointment television. The show hovered above the four million mark in total viewers, and was the network’s second most-watched show in Adults 25-54 demo. MSNBC’s most-watched program in total viewers was Deadline: White House with Nicolle Wallace, while…
Omnicom’s IPG Takeover Is a Boon for PE
Posted in: UncategorizedThe blockbuster tie-up between Omnicom Group and Interpublic Group on Monday offers valuable clues about the future of dealmaking in the ecosystem, and telegraphs what parts of the combined business Omnicom might look to spin-off, according to interviews with five corporate strategy and financial advisors. The acquisition reflects the growing value of data and digitally…
OpenAI libera Sora e promete “cinema” de IA para todos
Posted in: UncategorizedA OpenAI lançou nesta segunda-feira (9) seu aguardado modelo de geração de vídeos por IA. O Sora está disponível no site sora.com para assinantes do ChatGPT nos EUA e “maioria dos países” – com notáveis exceções. POR QUE IMPORTA: É a primeira vez que uma ferramenta de IA capaz de criar vídeos realistas a partir …
Leia OpenAI libera Sora e promete “cinema” de IA para todos na íntegra no B9.
How Squid Game Season 2 Earned a Golden Globe Nomination… Even Though No One’s Seen It
Posted in: UncategorizedIf you want to know who received an early look at Squid Game’s highly-anticipated sophomore season, it sure seems like streaming giant Netflix gave the green light to Golden Globes voters… and the red light to everyone else. When the nominations for the award show’s 82nd edition were unveiled on Monday morning, Season 2 of…
Voyager Embarks on New Chapter With Award-Winning Director Spencer MacDonald, Debuting Collaboration for Rao’s Homemade
Posted in: Uncategorized‘A More Formidable Front:’ With IPG, Omnicom’s Retail Media Business Could Rival Publicis
Posted in: UncategorizedOmnicom’s IPG takeover could make it a stronger retail media competitor to Publicis. Retail media’s growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions. Over the past five years, Publicis has acquired data…
Rupert Murdoch Fails in Bid to Change Family Trust
Posted in: UncategorizedA Nevada commissioner ruled resoundingly against Mr. Murdoch, who was trying to give full control of his empire to his son Lachlan and lock in Fox News’s right-wing editorial slant.
BetMGM Appoints Ex-Rocket Mortgage Executive Casey Hurbis as CMO
Posted in: UncategorizedBetMGM announced today that it has appointed Casey Hurbis as its chief marketing officer. Hurbis is the sports betting brand’s first CMO since 2020. He will report to chief revenue officer Matt Prevost, who served as CMO prior to becoming the company’s CRO. The new CMO brings over 30 years of consumer marketing experience to…