Apr
11
Library On Wheels
Posted in: UncategorizedAd Agency: Blue Noodles, Chennai, India
Art Director: Anantha Narayan
Copywriter: Anantha Narayan
AI Artist: Albert Dall-E
Apr
11
Hinge's mascot ‘Hingie’ finds Patti Harrison as St. Peter at the gates.
Posted in: Uncategorized
Apr
11
How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands
Posted in: UncategorizedYounger consumers put a lot of stock in the opinions of their favorite influencers. That’s become increasingly evident in the era of social commerce, with 73% of Gen Z consumers and 68% of millennials saying they look to creators to inform their purchase decisions, according to a study by Northwestern University and commissioned by LTK….
Apr
10
Vicks and Crest Have Memorable Logos, While Duane Reade and Proactiv Struggle With Recall
Posted in: UncategorizedWhen Sponsorship Research International polled 7,000 consumers in 1995 to see how well they recognized brand logos, it found that the McDonald’s logo trounced the Christian cross: 88% of consumers identified the golden arches, compared to 54% who could identify the religious symbol. In today’s attention economy, the potency of logos is crucial, especially for…
Apr
10
LinkedIn Makes Its Case for a Permanent Spot in Social Strategy
Posted in: UncategorizedBusinesses know they need to be on LinkedIn to find employees and interact with other companies. But it hasn’t necessarily been a pillar of brand strategy – creating an identity and finding prospective audiences can sometimes feel challenging if some consider posting on LinkedIn “cringe.” Melanie English, director of social marketing at LinkedIn, said on…
Apr
10
Award-winning Creative Director, Composer, and Music Artist Zac Colwell Joins Sonic Union
Posted in: Uncategorized
Apr
10
Creators and Strategists Say These Are the Social Trends to Watch
Posted in: UncategorizedThe role of the social media manager is not a quiet one. New platforms, changing behaviors and fast-moving cultural trends make it a tumultuous landscape. At ADWEEK’s Social Media Week event, experts discussed the future of Instagram, the use of X and brands’ involvement with community-driven platforms. Brand strategist and culture writer Peyton Dix; author…
Apr
10
BravoCon Officially Out for 2024, Returning in 2025
Posted in: UncategorizedBravoholics, you might want to sit down. Top line NBCUniversal confirmed today that BravoCon is out for 2024, with the event not returning until 2025. Instead of the annual fan convention, NBCU will host a series of Watch Party by Bravo events this year. Between the lines The news of BravoCon’s delay is somewhat surprising,…
Apr
10
McDonald’s Made Scented Billboards That Smell Like Its French Fries
Posted in: UncategorizedA delicious smell can inspire cravings and lure passersby into a restaurant. McDonald’s put that power to the test by deploying a series of billboards diffusing the scent of its bestselling french fries. Amsterdam-based agency TBWANeboko collaborated with Raul&Rigel, a production company specializing in fabricating unusual billboards, to produce a series of unbranded, blank red…
Apr
10
Dove celebra 20 anos de Beleza Real com iniciativa global para ampliar diversidade nas ferramentas de IA
Posted in: Uncategorized
Para comemorar duas décadas como uma marca sinônimo de diversidade e autenticidade na publicidade, Dove acaba de lançar a campanha “The Dove Code”. A iniciativa concebida pela agência SOKO no Brasil e apresentada globalmente em mais de 30 países, visa transformar a representação de mulheres nas ferramentas de IA, adicionando um espectro de diversidade nunca …
Leia Dove celebra 20 anos de Beleza Real com iniciativa global para ampliar diversidade nas ferramentas de IA na íntegra no B9.
Apr
10
How a Case Against Fox News Tore Apart a Media-Fighting Law Firm
Posted in: UncategorizedTensions had been brewing for years inside Clare Locke, a top defamation law firm. Then came the biggest defamation case of them all.
Apr
10
How Do These Awful People Sleep at Night? On Mattress Firm Beds
Posted in: UncategorizedMore than 50 million Americans have chronic sleep disorders, according to the Centers for Disease Control and Prevention, while as many as 84 million adults routinely miss out on the recommended amount of shut-eye. But the folks who star in the new Mattress Firm campaign are not among that crowd. In fact, they sleep like…
Apr
10
Cannes Lions 2024 eleva a representatividade com jurados de novos mercados; confira a lista completa
Posted in: Uncategorized
O Cannes Lions International Festival of Creativity, que acontecerá de 17 a 21 de junho de 2024, anunciou um marco na diversidade de seu júri. Pela primeira vez, países como Armênia, Gana, Paquistão e Panamá estarão representados, elevando a representatividade para um recorde de 54 mercados globais no Júri de Premiação. ? Talento global sob …
Leia Cannes Lions 2024 eleva a representatividade com jurados de novos mercados; confira a lista completa na íntegra no B9.
Apr
10
Cannes Lions 2024 eleva a representatividade com jurados de novos mercados; confira a lista completa
Posted in: Uncategorized
O Cannes Lions International Festival of Creativity, que acontecerá de 17 a 21 de junho de 2024, anunciou um marco na diversidade de seu júri. Pela primeira vez, países como Armênia, Gana, Paquistão e Panamá estarão representados, elevando a representatividade para um recorde de 54 mercados globais no Júri de Premiação. ? Talento global sob …
Leia Cannes Lions 2024 eleva a representatividade com jurados de novos mercados; confira a lista completa na íntegra no B9.
Apr
10
Publishers Caught in the Crosshairs of Vendor MFA Tools
Posted in: Uncategorized“Some brands are blocking your website.” A publisher received this news in February from one of its supply-side platforms, but neither the publisher nor the SSP knew why. After some digging, the block came from an adtech tool from DoubleVerify to help brands block made-for-advertising websites (MFA), a vogueish industry catch-all term for websites designed…
Apr
10
What We Lose When Influencers Only Post Paid Content
Posted in: UncategorizedNo one appreciates an influencer more than I do. I’ve been a believer in real people sharing their points of view and building platforms long before Instagram existed–I touted the power of message forums, bloggers and YouTube haul videos (remember those?) back in the early days of social media. In 2010, I co-founded the first…
Apr
10
Spring-Ready Lifestyle Sneaker Colorways – The New Balance 1906R Sneaker Model Gets a Purple Update
Posted in: Uncategorized
(TrendHunter.com) New Balance highlights two new colorway palettes that are seen detailing its signature 1906R sneaker model for the season. Both of these bring forth the vibrant energy of the Spring season—…
Apr
10
NCAA Women’s Ratings Beat Men’s for First Time, Advertisers Score Big
Posted in: UncategorizedWhen it comes to NCAA ratings for 2024, it’s a whole new game. Sunday’s 2024 NCAA women’s championship between Iowa and South Carolina, a 3 p.m. ET tipoff airing on ABC and ESPN, scored an average of 18.9 million viewers, blowing by the men’s championship game on Monday, which had 14.8 million (live+same-day) across TBS,…
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