Apr
10
Vicks and Crest Have Memorable Logos, While Duane Reade and Proactiv Struggle With Recall
Posted in: UncategorizedWhen Sponsorship Research International polled 7,000 consumers in 1995 to see how well they recognized brand logos, it found that the McDonald’s logo trounced the Christian cross: 88% of consumers identified the golden arches, compared to 54% who could identify the religious symbol. In today’s attention economy, the potency of logos is crucial, especially for…
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